Bryan Formhals

Current

Sales & Marketing at LED Waves
Founder, Creative Director at La Pura Vida Gallery

Past

Sales Analyst at Variety
Editor at PR Newswire
Account Coordinator at eWatch

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Education

College of St. Benedict
St. John's University

Connections

221 connections

Industry

Publishing

Websites

Bryan Formhals’s Summary

Creative self-starter, proven in the seat of editor, researcher and Account Coordinator. Focuses on company’s mission, practicing communication and analyst skills to assist sales and public relations departments. Awarded “Customer Care Winner” as a result of superior customer service and results. Founder and Creative Director, La Pura Vida Gallery, editing daily blog, developing web-based slideshows & managing online community. Strong competency in the implementation of basic and advanced Web technologies, environments and languages, such as Word, Excel, Firefox, AIM, Photoshop, and Wordpress. Extensive networks on Twitter, Facebook, Tumblr and Flickr.

Bryan Formhals’s Specialties:

photo editing, community management, internet & media research, sales analysis, customer service, account coordination, online marketing, social media

Bryan Formhals’s Experience

Sales & Marketing

LED Waves

(Privately Held; Electrical/Electronic Manufacturing industry)

April 2009 — Present (8 months)

Responsible for new business development, generating leads through internet research and conversational marketing. Implemented the use of Twitter for branding, marketing and lead generation.
Founder, Creative Director

La Pura Vida Gallery

(Arts and Crafts industry)

September 2007 — Present (2 years 3 months)

Founder and Creative Director, overseeing execution of monthly curated slideshows developed through established network on Flickr and other social media communities. Edit and curate daily blog, featuring emerging photographers, fine art news, trends & topical issues. Manage an online community of nearly 500 members, editing submissions, moderating discussion & managing editors. Market, promote & distribute content through various social media channels, including Twitter, Flickr, Youtube, Facebook, Tumblr and niche blogs.
Sales Analyst

Variety

(Public Company; Entertainment industry)

October 2006 — June 2008 (1 year 9 months)

Increased revenue in “Specials” by %8 through vital contribution to sales team of new lead sources generated through niche blogs and internet research. Daily contributor to organization’s mission by providing timely, accurate and viable information through analysis of marketplace, competitors and clients’ industries. Completed transition to replacement by devising training program and supervising activity.
Editor

PR Newswire

(Public Company; Public Relations and Communications industry)

May 2004 — June 2006 (2 years 2 months)

Met demands of major entertainment studios, Fortune 500 companies and national PR agencies by providing accurate proofreading assistance, thorough internet research and stellar customer service. Furthered advancement of quality products by reviewing and formatting release press materials. Improved avenue of communication between clients and account executives by acting as liaison, educating clients on new products and training editors on procedures.
Account Coordinator

eWatch

(Internet industry)

August 2000 — May 2004 (3 years 10 months)

Assisted in development of company’s procedures upon being hired as start-up staff and exhibiting qualities of initiative, communication and publication knowledge. Assisted client's in developing media intelligence strategies for monitoring key words on over 4,000 online web publications. Managed and provided superior customer service for over 80 East Coast accounts including Fortune 500 companies, advertising agencies, and public relations firms. Mentored new account coordinators through demonstrating creation of new accounts for customers, overseeing accurate monitoring of clients’ online publications and participating in strategies to prospect and widen client base.