Experineced Communications Professional
Greater New York City Area
Experineced Communications Professional
Greater New York City Area
A seasoned communications professional well versed in traditional media as well as new media, including managing online reputation, creating dynamic, search-engine optimized web sites and building brand identity through social networking tools such as Facebook and Twitter.
Computer skills: Proficient in Word, Excel, Access, Power Point, ArcView, Facebook, Twitter, MySpace, LinkedIn and Google Analytics. Master developer on the Joomla! open-source content management system. Well practiced at the art of online reputation management.
(Privately Held; Public Relations and Communications industry)
July 2009 — Present (5 months)
Provides public relations, communications and social networking, consultation and services and online reputation management to a wide variety of clients, including The North Ward Center and The Robert Treat Academy charter school in Newark, Verizon New Jersey, Max Spann Real Estate & Auction Co..
(Non-Profit Organization Management industry)
November 2008 — June 2009 (8 months)
Established a public relations presence where none had existed before in a large, multifaceted non-profit organization. Pitched stories to traditional media outlets, with placements in USA Today, The Star-Ledger, The Associated Press, My 9 News, Fox 5 New York, New Jersey Network, WBGO 88.3 FM as well as weekly newspapers and Spanish-language weeklies. Improved the organization’s communications using internet tools, including posting self-generated stories directly on nj.com. Created a news web site, www.northwardnews.org, on the Joomla CMS to recap all stories that had been published about the organization. Launched an email newsletter delivered regularly to nearly 500 subscribers. Established the organization’s presence on social networks such as Twitter, Facebook and Flickr.
(Privately Held; Newspapers industry)
October 2006 — November 2008 (2 years 2 months)
Oversaw a staff of 10 reporters and 1 columnist responsible for covering New Jersey’s largest city. Responsible for the Tuesday through Friday and Sunday Essex County news section. Determined how reporters spent their time, what stories they pursued, story angles and article placement in the paper. Edited all stories generated by staff and pitched certain stories to A1 and metro editors when appropriate. Also oversaw several award-winning, long-term projects.
(Privately Held; 1001-5000 employees; Newspapers industry)
November 2002 — October 2006 (4 years )
Supervised a staff of nine veteran reporters responsible for covering all news out of Middlesex County, Frequently oversaw and assisted in computer database reporting projects. Also trained and supervised a new crop of interns every year.
(Privately Held; Newspapers industry)
June 2000 — November 2002 (2 years 6 months)
Led the six-person Trenton bureau during a tumultuous period in New Jersey’s history that began with the early departure of Gov. Christie Whitman, the revolving door of acting governors and Gov. Jim McGreevey’s first year in office. As bureau chief, wrote, assigned, edited and rewrote news articles on a wide range of topics, including auto insurance regulation, education policy, political campaigns, government ethics, campaign finance and lobbying.
(Privately Held; Newspapers industry)
June 1996 — June 2000 (4 years 1 month)
Covered the environment, one of the most important topical beats in New Jersey. Reported on the legislative and regulatory process, had a wide range of sources within the state Department of Environmental Protection, the governor’s office, legislative offices, companies, environmental firms, academia, water and sewerage authorities as well as environmental groups. Used the computer mapping software ArcView to analyze federal air quality data to write an award-wining story on the hazards of New Jersey’s air.
(Privately Held; Newspapers industry)
April 1993 — June 1996 (3 years 3 months)
Worked as a general municipal reporter, covering Clifton, the second largest municipality in The Record's circulation area.
(Newspapers industry)
April 1992 — April 1993 (1 year 1 month)
Covered the banking crisis of the early 1990s when dozens of savings and loan institutions with portfolios of non-performing loans failed. Also covered the pharmaceutical and chemical industry.
(Newspapers industry)
January 1992 — April 1992 (4 months)
Covered municipal government in aging industrial towns along the Delaware River as well as agricultural communities in Gloucester County, N.J.
(Privately Held; 51-200 employees; Newspapers industry)
December 1990 — January 1992 (1 year 2 months)
Covered businesses in Union County, a beat that included the local economy, the savings and loan crisis, and several major corporations such as Merck & Co., Schering-Plough and General Motors.
Masters , Journalism , 1989 — 1990
Science Health and Environmental Reporting program
Bachelors , Chemistry and Philosphy , 1985 — 1989