Strategic Planning Manager at Wunderman
Brazil
- Current
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- Planning Manager at Wunderman
- Past
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- Social Media Manager at Garage Interactive Marketing
- Social Media Manager (freelancer) at Sinc
- Product Manager at Brasigo, WebCo Internet
- Creative and Planning Manager at mídia.designers
- Account Manager at E4W
- Internship - Product Management at Globo.com
- Project Manager at Ability
- Education
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- Educartis
- UFRJ
- Recommended
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15 people have recommended Bruno - Connections
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437
connections
- Industry
- Marketing and Advertising
- Websites
Bruno Alves de Mendonça’s Summary
Interactive planner and creative. Six years working with digital marketing and online advertising. Experience with digital/direct advertising; brand activation; UX and interactivity; mobile campaigns; social networks and web 2.0 projects.
Bruno Alves de Mendonça’s Specialties:
Online advertising, BTL planning, creative and integrated advertising solutions, digital marketing, social media, web 2.0, account pitching; brand insights, creative briefings.
Bruno Alves de Mendonça’s Experience
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Planning Manager
Wunderman
(Public Company; WPPGY; Marketing and Advertising industry)
March 2009 — Present (9 months)
Working with Nokia digital account.
- Strategic planning for local campaigns
- Local adaptation for global campaigns
- Online sales strategy and weekly follow up
- Market research & insights
- Campaign analysis
- Co-working with UX and creative teams -
Social Media Manager
Garage Interactive Marketing
(Privately Held; Marketing and Advertising industry)
January 2009 — March 2009 (3 months)
Planner / creative focused on social network projects and campaigns. Working for clients like Skol and Nivea BDF.
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Social Media Manager (freelancer)
Sinc
(Marketing and Advertising industry)
November 2008 — January 2009 (3 months)
Strategic and creative planning for clients like LG, Kaiser, Bavaria Premium and Bic. Focused on buzz and social media campaigns.
Case to highlight:
- LG Cookie Experience – a campaign focused on social media with more than 1500 videos of people using and discovering features of the new LG Cookie -
Product Manager
Brasigo, WebCo Internet
(Internet industry)
March 2008 — September 2008 (7 months)
A social media startup company of Abril Group. Product development, focused on social networks, UGC (user generated content) and web 2.0 applications. Managed 7 people (marketers, designers, UX specialists).
- Responsible for creation and development of new web 2.0 products focused on Brazil and Latin America markets;
- UX research for better stickiness of products with the target;
- Product and brand strategic planning;
- Definition of business models and metrics;
- Monitoring the market and users behavior for new opportunities and trends; -
Creative and Planning Manager
mídia.designers
(Privately Held; Internet industry)
September 2005 — March 2008 (2 years 7 months)
Strategic and creative development for clients like Mattel (Barbie, Hot Wheels, Fisher-Price), BDF Nivea, Johnson&Johnson, Procter & Gamble, Unibanco AIG, Nokia, Videolar and CI.
Recent cases to highlight:
1) Branding campaign for Barbie Girls – CGC media ads, use of interactive content (such as MSN Live Personal Expression) and websites customization. More than 7.500.000 downloads for ringtones for emoticons, avatars and wallpapers; the social network website reached Top 10 in children category after 1 month.
2) Elmo TMX launching – The mobile / web campaign became one of the most efficient mobile interactive campaigns in Brazil, with more than 4.500 ringtones downloads, 35.000 interactive phone calls and 100.000 unique visitors in the website.
- Responsible for building and management of the media, planning and creative teams;
- Part of the pitch team (creation and presentation). -
Account Manager
E4W
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2005 — August 2005 (8 months)
- Project management in some projects for Vale do Rio Doce and Souza Cruz (BAT);
- Management of the account executive team and integration with the sales team. -
Internship - Product Management
Globo.com
(Privately Held; 5001-10,000 employees; Online Media industry)
September 2004 — January 2005 (5 months)
Part of the Entertainment websites team for the TV channel.
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Project Manager
Ability
(Privately Held; 11-50 employees; Internet industry)
September 2003 — September 2004 (1 year 1 month)
Project management for clients like Glaxo Smith Kline and Turbomeca.
