Bruce Rice

Current

CEO & Owner at XtremeParts.net
CEO & Owner at DatAccess.net

Education

University of Denver

Connections

34 connections

Industry

Wholesale

Websites

My Website

Bruce Rice’s Summary

LEADERSHIP PROFILE

Accomplished management executive with expertise in wholesale product distribution and e-commerce platforms, revitalizing underperforming organizations while driving sustainable bottom-line growth.

Innovative entrepreneur possessing extensive experience in the aircraft and electronics industries, offering proven results in corporate asset sale/liquidation, business development, and supply chain management. Action-oriented change agent and problem solver, skillfully developing and executing tactical strategies that focus on capturing long-term clients, streamlining workflow, and improving productivity. Dynamic mentor and staff trainer, educating hundreds across diverse trades in current quality management systems. Skilled negotiator, driving positive change in union/nonunion, as well as established/start-up environments.

Bruce Rice’s Experience

CEO & Owner

XtremeParts.net

(Wholesale industry)

2006 — Present (3 years )

Identified second platform opportunity, launching new e-commerce website that utilizes sophisticated search tools, enabling users to easily locate factory and hard-to-locate parts, apparel, and accessories for motorcycles, motocross, ATVs, scooters, jet skis, and snowmobiles. Created wide network of relationships, driving advertisement sales and established relationships with hundreds of dealers that generated thousands of listings.
> Skillfully created an online platform partnership that created synergy among diverse firms, seamlessly uniting suppliers and buyers.
* Overcame challenges inherent in a niche market subject to seasonal, geographic, and foreign currency fluctuations, building customer base to 100+ and annual revenues currently at $500,000+.
* Employed creative advertising methodologies that increased site’s competitive edge, such as non-rotating and self-editing spots in addition to user-friendly product listing search options.
CEO & Owner

DatAccess.net

(Wholesale industry)

2002 — Present (7 years )

Advisor to 12-person staff for a leading online business-to-business inventory locating service with $3 million in annual revenues.
> Grew business to include 65+ million inventory parts in database and over 2,200 satisfied customers.
* Gained solid reputation as a highly user-friendly and service-oriented site that offers accessible, personalized support on a global basis, which is rare for e-commerce companies.
* Solidified relationships with an extensive network of procurement professionals; rapidly respond to client needs, eliciting continuous improvement, and swiftly integrating suggestions into systems.
* Obtained valuable data regarding inventory inquiries, performing click-through analyses and buyer incentives, including free membership trials disseminated through e-mail marketing techniques.
* Organized website developers for 18 months, directing progress from conception to completion.