Director of Marketing at In Touch Media Group Inc
Tampa/St. Petersburg, Florida Area
Director of Marketing at In Touch Media Group Inc
Tampa/St. Petersburg, Florida Area
Designed/Scripted numerous websites (w/ copy) promoting B2B services
Managed and authored various weekly company newsletters sent to prospects, clients
Managed email marketing, print, and banner campaigns with multiple providers/vendors/publishers
Handled various public relation duties such as booking interviews, speaking events, and press release writing/dist
Managed a very large search engine marketing campaign with Google Adwords
Developed new business strategies and budgets that boosted leads, sales, and partnerships dramatically
Consulted clients in special social media initiatives and Internet PR
Managed and authored multiple blogs, company wiki
Managed a staff of domestic/outsourced designers,programmers and copywriters
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2006 — Present (2 years 1 month)
-Manage over $750,000 in Search Engine Marketing budget (Adwords, Overture/Panama, etc)
-Design, Deployment, Launch, and author of various branded blogs
-Manage social media initiatives to create organic brand lift
-Ad sales (CPM, Sponsorships) and business development
(Marketing and Advertising industry)
2007 — 2008 (1 year)
(Public Company; 11-50 employees; ITOU; Marketing and Advertising industry)
May 2004 — October 2006 (2 years 6 months)
Designed/Scripted numerous websites (w/ copy) promoting B2B services
Managed and authored various weekly company newsletters sent to prospects, clients
Managed email marketing, print, and banner campaigns with multiple providers/vendors/publishers
Handled various public relation duties such as booking interviews, speaking events, and press release writing/dist
Managed a very large search engine marketing campaign with Google Adwords
Developed new business strategies and budgets that boosted leads, sales, and partnerships dramatically
Consulted clients in special social media initiatives and Internet PR
Managed and authored multiple blogs, company wiki
Managed a staff of domestic/outsourced designers,programmers and copywriters
marketing, advertising, new media, that "2.0 thing", geekdom
Marketing Sherpa, Featured in "Marketing Wisdom for 2005"
Expert Author, Ezinearticles.com, 2006