Bruce Michael
President & CEO at Organization of American Real Estate Specialists - AMRES.org
- Location
- Greater Chicago Area
- Industry
- Real Estate
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Bruce Michael's Overview
- Current
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- President & CEO at Organization of American Real Estate Specialists - AMRES.org
- CEO at Infinity National Asset Management
- Past
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- President, Wholesale Division & Corporate CTO at Bridge Capital Corporation / 800USALEND, Inc.
- Vice President Marketing at Chapel Funding
- V.P. Marketing & CTO at Linear Capital / 123Fund.com
- V.P. Marketing, CTO at Associated Lenders / Westmont Capital
- Education
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- Realty Institute
- Benedictine University
- Benet Academy
- Recommendations
-
11 people have recommended Bruce
- Connections
-
500+ connections
- Websites
Bruce Michael's Summary
Business Development, Marketing & Technology Executive (25+ yrs) with a proven track record developing and implementing strategies that produce measurable results.
Key strengths:
Marketing: A-Z Strategic Marketing Plans focusing on ROI & least Cost of Acquisition, Internet / Website Marketing, Demographiclly based Direct Marketing & Advertising, Data Management/Mining, Statistical Analysis/Reporting, Branding, etc.
Technology: Overall Technology Platform Development - having acted directly & indirectly as CTO for every company I have been affiliated with for 15 years. Strong knowledge in wide array, generally relating to Windows Enterprise, Database Management
Business Development: Opportunity/Partnership Assessments, Deal Structure/Negotiation, Market pre-planning, Strategizing Product roll-outs, Valuation/strategic assessments.
Mortgage/Financial: Extensive Executive Level Experience in Residential & Commercial Mortgage Banking / Lending - Origination to Secondary Marketing.
General Business:
Team Management - Motivating and leading a dynamic staff, Ad-Hoc Problem solving, consistently exceeding targets; delivering programs on time and on budget
My Core Business Philosophies:
• Business is not about making money at all costs. Best case scenario is a win-win for ALL parties.
• Market only those products or services that you believe in, and the product/service must have some material benefit to the end-user.
• Money is the justified expectation for fulfilling your end of the deal, not an entitlement for showing up.
• ‘Best efforts basis’ is not an excuse for failure; instead it is a greater obligation to go above and beyond to perform.
• Do what you say you are going to do, do it well, and do it on time.
• Honesty & Integrity should be core business principles, and not a surprise when you encounter them.
• Do not profit by ignoring your core principles. There is not enough money – period.
Specialties
Business Development, Product Development Strategy, Demographically Targeted Marketing, Database Management, Marketing Statistical Analysis, Advertising, Internet Strategies, Branding Strategies, Overall Technology Platform Administration and Design, Data Mining, Customer Service Strategy
Bruce Michael's Experience
President & CEO
Organization of American Real Estate Specialists - AMRES.org
September 2011 – Present (5 months) Greater Chicago Area
My Mission with AMRES is clear.
First, to not only add specialized training to Real Estate industry professionals, but moreso in creating opportunity for Realtors to get leverage by being part of an elite group.
Our first order of business began with diversifying AMRES' current curriculum, acquire NVSI, and to increase our footprint within the financial services community.
As the market continues to change dramatically, and is still undergoing its transformation, the need for more specialized professionals has become imperative to meet the new challenges in distinct submarkets. This sub-market has caused Banks, Servicers, GSE’s, Asset Management Companies, Special Servicers, Credit Unions, Insurance Companies, Hedge Funds, etc. to reevaluate their provider list, and look towards utilizing a more specialized base of agents who they can trust to provide critical service levels. AMRES has, and continues to works closely with these institutional groups to meet every need pro-actively.
More to come!
Privately Held; 11-50 employees; Real Estate industry
July 2007 – Present (4 years 7 months) San Diego, CA
UPDATE - Dec 2011. It's official, INAM was acquired by Brillion Asset Solutions! More information and personal updates to follow after the first of the year!
Since mid 2007, after the collapse of the Alt-A & Subprime mortgage industry, we began the process of developing new business models both logistically and technologically, which could capitalize on the current real estate and lending environment. We launched a new Asset Management division to assist small banks and credit unions in disposition of their REO properties and to manage mortgage and short sale fraud. Additionally, through recent acquisition, we added a full service commercial and residential real estate brokerage to the mix.
President, Wholesale Division & Corporate CTO
Bridge Capital Corporation / 800USALEND, Inc.
Privately Held; 11-50 employees; Financial Services industry
January 2005 – December 2007 (3 years) Irvine, CA
From the beginning of my tenure with Bridge, my goals involved making a transition to enterprise technology to meet growing demand, and through a complete new marketing and business development strategy.
I further reinvented the wholesale mortgage lending division which was unable to reach original targets. By restructuring, starting from fundamentals, and implementing a track-able growth oriented marketing and sales plan, I was able to bring the division from $5 million to $30 million within the first 90 days. Towards mid-2007, global market liquidity issues and continued contraction in the secondary market in Alt-A / Alternative lending, forced a move towards commercial ventures exclusively.
Vice President Marketing
Chapel Funding
2001 – 2005 (4 years)
I was hired while Chapel was in its infancy of production (roughly $10mm monthly). My initial hired initiative focused on a designing a long-term marketing strategy which would incorporate branding, traditional marketing and advertising methodology, as well as internet based strategies. In the first 60 days, we re-branded Chapel, and both budgeted and implemented a new plan. Through this new business development strategy, we were able to bring Chapel to well over $1 Billion of production a year. Additionally, I was instrumental in developing Chapel's automated underwriting platform. Chapel was then purchased by Deutsche Bank and became DB Lending. It was at that time I choose to move towards a more entreprenuerial opportunity with Bridge Capital.
V.P. Marketing & CTO
Linear Capital / 123Fund.com
1999 – 2001 (2 years)
Linear Capital was the 2nd Trust Deed lending division of First Tennessee Bank. My position interfaced directly with the President & CEO, as well as the V.P. of secondary marketing. I was tasked with implementing a marketing & business development plan, as well as a long term technology strategy. As part of my plan, I created the concept of, and procurred 123Fund.com. During the dot-com boom of the era, we converted our branding almost exclusively in that direction. Through joint efforts, we created many successful programs focusing on 2nd Trust Deed lending, increased production dramatically, and ultimately met the requirements for it's exit strategy where Linear Capital / 123fund.com was sold to South County Bank.
V.P. Marketing, CTO
Associated Lenders / Westmont Capital
September 1994 – January 1999 (4 years 5 months)
I was involved in creating and implementing a high LTV and equity second sales and marketing program for Associated. Prior to my involvement, Associated was a small A paper originator. I developed and executed a full origination marketing strategy including direct mail, telemarketing (25 stations) and targeted internet marketing. Concurrently set-up and managed the entire origination department including 45 loan originators.
Additionally, I was directly responsible for all of Associated Lenders corporate I.T. & staff, and from day one, created and defined the I.T. infrastructure designed to handle a strong growth curve.
Bruce Michael's Education
Realty Institute
CA Broker Classes, Real Estate Brokerage, Law, Economics, etc.
2002 – 2006
Benedictine University
Computer Science / Mathematics
1982 – 1986
Activities and Societies: T/A Computer Science Department, from freshman year. Specializing in Network Administration and Programming Classes.
Benet Academy
1982 – 1983
Bruce Michael's Additional Information
- Websites:
- Interests:
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Business & Entrepreneurial Ventures, Avid Fisherman (Musky & Offshore fishing #1), Technology, Harley Davidson & Indian Motorcycles, International Business & Travel, Japanese Language and Culture, Cooking & Sushi, Freemasonry, General & Masonic Philanthropy, Single Malt Scotch & Cigar Aficianado.
- Groups and Associations:
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Free & Accepted Masons, Vista Lodge #687 - San Diego 32nd Degree Scottish Rite Mason - San Diego Knights Templar of California Commandery #25 Royal Arch Mason - Triangle Chapter #155 Cryptic Council - Helix Council #58 Al Bahr Shriner - San Diego
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- Honors and Awards:
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2007 Mason of the Year in San Diego County
2 year Board of Directors, American Telemarketing Association
- Published numerous times in Telemarketing Magazine, ATA National Journal, AMA Journal
- Chairman, Legislative seat, American Telemarketing Association, 1990,1991
- Requested Speaker of national marketing conventions, on the subject of Automation / Marketing combinations.
![SMAP. TOKYO -- [Sales, Marketing, Advertisement, PR] logo](http://m3.licdn.com/media/p/1/000/054/048/2925450.png){kind=small}
![SMAP. [SALES, MARKETING, ADVERTISEMENT, PR] logo](http://m4.licdn.com/media/p/3/000/108/099/02ad20a.png){kind=small}
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