President & Managing Partner, Centrix USA
Greater San Diego Area
- Current
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- Managing Partner at Centrix USA
- Past
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- President, Wholesale Division at Bridge Capital Corporation / 800USALEND, Inc.
- Vice President Marketing at Chapel Funding
- V.P. Marketing & I.T. at Linear Capital / 123Fund.com
- V.P. Marketing, Sales & I.T. at Associated Lenders / Westmont Capital
- Education
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- Realty Institute
- Benedictine University
- Benet Academy
- Recommended
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11 people have recommended Bruce - Connections
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494
connections
- Industry
- Real Estate
- Websites
Bruce Michael’s Summary
Business Development, Marketing & Technology Executive (25+ yrs) with a proven track record developing and implementing Business & Marketing strategies that produce measurable results.
Key strengths:
Marketing: A-Z Strategic Marketing Plans focusing on ROI & least Cost of Acquisition, Internet / Website Marketing, Demographic/Geographic based Direct Marketing & Advertising, Data Management/Data Mining, Statistical Analysis/Reporting, Branding, Event Management, Customer Loyalty, etc.
Technology: Strong knowledge in wide array; Internet Strategy & Design, CRM, Spreadsheet Modeling, Overall Technology Platform Development, and have acted directly & indirectly as CTO for virtually every company I have been affiliated with for 15 years.
Business Development: Opportunity/Partnership Assessments, Deal Structure and Negotiation, Market pre-planning, Strategizing Product roll-outs, Valuation/strategic assessments.
Mortgage/Financial: Strong Experience in Residential & Commercial Mortgage Banking - origination to Secondary Marketing, Commercial Real Estate, Acquisition & Development, Specialized Venture Capital Financing, etc.
General Business:
Team Management - Motivating and leading a dynamic staff, Ad-Hoc Problem solving, consistently exceeding targets; delivering programs on time and on budget
My Core Business Philosophies:
• Business is not about making money at all costs. Best case scenario is a win-win for ALL parties.
• I'll Market only those products or services that I believe in, and the product/service must have some material benefit to the end-user.
• Money is the justified expectation for fulfilling your end of the deal, not an entitlement for showing up.
• ‘Best efforts basis’ is not an excuse for failure; instead it is a greater obligation to go above and beyond to perform.
• Do what you say you are going to do, do it well, and do it on time.
• I won't profit by ignoring core principles. There is not enough money – period.
Bruce Michael’s Specialties:
Business Development, Product Development Strategy, Demographically Targeted Marketing, Database Management, Marketing Statistical Analysis, Advertising, Internet Strategies, Branding Strategies, Overall Technology Platform Administration and Design, Data Mining, Customer Service Strategy
Bruce Michael’s Experience
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Managing Partner
Centrix USA
(Real Estate industry)
July 2007 — Present (2 years 8 months)
Infinity Direct Asset Management, President & CEO
- Residential & Commercial REO Asset Management
Centrix USA, Infinity Group Real Estate, President & CEO
- Residential & Commercial Realty
Centrix Insurance & Financial, Managing Partner
- Commercial, Residential, Property, E&O & General Liability
J & J Lending, Managing Partner
- 27 State Licensed U.S. FHA/VA Lender
Centrix Capital Corporation, Managing Partner
- U.S. Commercial Financing
National Valuation Standards Institute - Managing Partner
- BPO (Broker Price Opinion) Certification
Since mid 2007, after the collapse of the Alt-A & Subprime mortgage industry, we began the process of developing new business models which could capitalize on the current real estate and lending environment, and launched a new Asset Management division to assist small banks and credit unions in disposition of their REO properties. Additionally, through recent acquisition, we added a full service commercial and residential insurance agency to the mix.
These moves have allowed us to better assist our clientele both large and small, in both commercial & residential capitalization as well as Real Estate Acquisition. -
President, Wholesale Division
Bridge Capital Corporation / 800USALEND, Inc.
(Privately Held; 501-1000 employees; Financial Services industry)
January 2005 — December 2007 (3 years )
From the beginning of my tenure with Bridge, I was tasked with re-inventing the wholesale mortgage lending division which was unable to reach original targets. By restructuring, starting from fundamentals, and implementing a track-able growth oriented marketing and sales plan, I was able to bring the division from $5 million to $30 million within the first 90 days. Towards mid-2007, we were forced to stop lending due to the global market liquidity issues in Alt-A / Subprime lending – moving towards commercial ventures exclusively.
In 2005-2007, 800USALEND was a retail & commercial mortgage branch of Bridge Capital. Towards the end of 2006, as the mortgage market began to change, we successfully transitioned this business into strictly commercial lending, as well as acquisition and development ventures. My 2007 goals involved making this transition as smooth as possible both from a technology standpoint, and through a complete new marketing and business development strategy. -
Vice President Marketing
Chapel Funding
(Commercial Real Estate industry)
2001 — 2005 (4 years )
I was hired while Chapel was in its infancy of production (roughly $10mm monthly). My initial hired initiative focused on a designing a long-term marketing strategy which would incorporate branding, traditional marketing and advertising methodology, as well as internet based strategies. In the first 60 days, we re-branded Chapel, and both budgeted and implemented a new plan. Through this new business development strategy, we were able to bring Chapel to over $1 Billion of production a year. Chapel was then purchased by Deutsche Bank and became DB Lending (and subsequently Mortgage IT).
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V.P. Marketing & I.T.
Linear Capital / 123Fund.com
(Privately Held; Financial Services industry)
1999 — 2001 (2 years )
Linear Capital was the 2nd Trust Deed lending division of First Tennessee Bank. My position interfaced directly with the President & CEO, as well as the V.P. of secondary marketing. I was tasked with implementing a marketing & business development plan, as well as a long term technology strategy. As part of my plan, I created the concept of, and procurred 123Fund.com. During the dot-com boom of the era, we converted our branding almost exclusively in that direction. Through joint efforts, we created many successful programs focusing on 2nd Trust Deed lending, increased production dramatically, and ultimately met the requirements for it's exit strategy where Linear Capital / 123fund.com was sold to South County Bank.
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V.P. Marketing, Sales & I.T.
Associated Lenders / Westmont Capital
(Commercial Real Estate industry)
September 1994 — January 1999 (4 years 5 months)
I was involved in creating and implementing a high LTV and equity second sales and marketing program for Associated. Prior to my involvement, Associated was a small A paper originator. I developed and executed a full origination marketing strategy including direct mail, telemarketing (25 stations) and targeted internet marketing. Concurrently set-up and managed the entire origination department including 45 loan originators.
Additionally, I was directly responsible for all of Associated Lenders corporate M.I.S. staff.
Bruce Michael’s Education
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Realty Institute
CA Broker Classes , Real Estate Brokerage, Law, Economics, etc. , 2002 — 2006
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Benedictine University
Computer Science / Mathematics 1982 — 1986
- Activities and Societies:
- T/A Computer Science Department, from freshman year. Specializing in Network Administration and Programming Classes.
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Benet Academy
1979 — 1982
Additional Information
Bruce Michael’s Websites:
Bruce Michael’s Interests:
Business & Entrepreneurial Ventures, Avid Fisherman (Musky & Offshore fishing #1), Technology, Motorcycles, International Business & Travel, Japanese Language and Culture, Cooking & Sushi, Freemasonry, General & Masonic Philanthropy, Single Malt Scotch & Cigar Aficianado.
Bruce Michael’s Groups:
Free & Accepted Masons, Vista Lodge #687 - San Diego
32nd Degree Scottish Rite Mason - San Diego
Knights Templar of California Commandery #25
Royal Arch Mason - Triangle Chapter #155
Cryptic Council - Helix Council #58
Al Bahr Shriner - San Diego
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Executive Suite -
Freemason@LI -
LInked Business Strategists -
TEN - Top Executives Net -
Freemasonry -
Worldwide Management Consultants (23,000+ members) -
Overachievers Club -
Ancient Free & Accepted Masons (AF&AM) -
Link to Chicago -
Plaxo.com -
For Knowledge Persons -
IT Specialist Group -
Global group -
Capital Markets Network -
TopLinked.com (Open Networkers) -
CRM Experts -
FreeMason Networking -
Lodgeroom International -
Scottish Rite Freemasonry -
Chicago Cubs Major League Baseball Group -
(Uni Salus) Cigar Club International -
Shriners on the Internet -
Freemasons Without Borders -
Professional Freemason's Networking -
The Virtual Lodge -
Prevent Mortgage Fraud
Bruce Michael’s Honors:
2007 Mason of the Year in San Diego County
2 year Board of Directors, American Telemarketing Association
- Published numerous times in Telemarketing Magazine, ATA National Journal, AMA Journal
- Chairman, Legislative seat, American Telemarketing Association, 1990,1991
- Requested Speaker of national marketing conventions, on the subject of Automation / Marketing combinations.
Bruce Michael’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
