Bruce McCarthy

Current

Product Manager at ATG

Past

Director, Product Managment at D&B
Director, Strategic Partnerships at iMarket, Inc.
Product Manager at iMarket, Inc.

Co-founder, VP Marketing at Home & Family, LP
Principal at Desktop Creative Services
Marketing Communications Manager at Computer Design Magazine
List Sales Manager at PennWell Publishing
Marketing Manager at St. James Press

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5 more...

Education

University of Pennsylvania

Recommended

11 people have recommended Bruce

Connections

396 connections

Industry

Information Technology and Services

Websites

My Blog

Bruce McCarthy’s Summary

A successful entrepreneur, product strategist and evangelist who has assembled and led cross-functional teams in settings from corporate environments to startups, orchestrating product development from research and strategy to requirements, from product conception, development and launch to sunset, from shrink-wrapped software to SaaS solutions, and from channel strategy to press relations, consistently turning research into revenue.

Bruce McCarthy’s Specialties:

User-driven product development

Bruce McCarthy’s Experience

Product Manager

ATG

(Public Company; 201-500 employees; ARTG; Computer Software industry)

March 2005 — Present (3 years 7 months)

Currently managing ATG’s number-one-ranked eCommerce solution.

Developed the roadmap and requirements for ATG's next-generation call center solution, Commerce Service Center. Positioned and launched CSC in July of 2007.

Conceived and executed market research, product strategy, requirements development, a POC, an OEM partnership, product development, naming, packaging, pricing and launch activities for ATG Customer Intelligence, the company’s analytical package which featured prominently in ATG’s number 1 ranking in Forrester and Gartner’s eCommerce vendor rankings.
Director, Product Managment

D&B

(Public Company; 5001-10,000 employees; DNB; Information Services industry)

May 2001 — March 2005 (3 years 11 months)

Led a team from all parts of D&B to consolidate 10 software/Web platforms worth over $100 million annually.

Doubled our close rate and grew customer revenue by 56% by leading a cross-functional team to test and roll out a new subscription offering for our Web-based marketing solution, zapdata.com.

Productized an unprofitable custom service and generated $3 million in 9 months by repurposing back-end components from another product – researching, designing, writing requirements, pricing, developing training and materials – and leading a team to launch Private Data Portals.

Rationalized product lines after D&B acquired iMarket in 2001 and made the decision to sunset 2 products by conducting extensive customer segmentation research including focus groups, telephone interviews, and Web-based surveys.

Drove an 81% renewal rate (nearly double our best rate) by re-creating advanced prospecting features from our CD-ROM product on the Web.
Director, Strategic Partnerships

iMarket, Inc.

(Privately Held; 51-200 employees; Computer Software industry)

2000 — 2002 (2 years)

Identified the major players and negotiated 30 data partnerships, growing iMarket’s database to over 30 million names, resulting in profitable sales growth from $15 to $25 million, and contributing to the successful sale of iMarket to D&B.

Managed the development and deployment of hundreds of new data elements and over 30 million contact names in our software products
Product Manager

iMarket, Inc.

(Privately Held; 51-200 employees; Computer Software industry)

1996 — 2000 (4 years)

Researched, developed the information architecture, created tools, wrote requirements, and managed the development of iMarket’s Open Data Architecture, creating a virtual warehouse of integrated marketing data from many sources on CD-ROM and on the Web.

Researched, wrote requirements, managed, and led a team to ship 3 major releases of the company’s flagship CD-ROM product, MarketPlace.

Developed and launched Direct Mail Express, the world's first online lettershop.
Co-founder, VP Marketing

Home & Family, LP

(Privately Held; 1-10 employees; Consumer Goods industry)

1993 — 1996 (3 years)

Wrote the business plan and raised $2.1 million in venture funding.

Developed our environmental audit protocol and do-it-yourself test kits.

Developed environmental audit software for field reps.

Managed a team of a dozen employees and 6 vendors to conduct two pilot programs to bring our products to market.

Developed 2 DRTV spots, radio ads, and direct mail campaigns.

Appeared on The Susan Wornick Show as an environmental expert.
Principal

Desktop Creative Services

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1990 — 1993 (3 years)

Developed and managed a network of creative professionals.

Provided marketing analysis, direction, integrated programs, and materials for clients including Polaroid, Keds, Intel, New England Circuit Sales (now necx.com), WearGuard, and several Massachusetts ballot question campaigns.
Marketing Communications Manager

Computer Design Magazine

(Privately Held; 201-500 employees; Publishing industry)

1989 — 1990 (1 year)

Developed marketing communications materials.

Managed 7 trade show exhibits per year.

Named and launched Time-to-Market News, a bi-weekly computer engineering industry news publication for PennWell Publishing.
List Sales Manager

PennWell Publishing

(Privately Held; 201-500 employees; Publishing industry)

1988 — 1989 (1 year)

Consolidated list rental sales for 5 high-tech professional magazines.

Increased sales by 37% in one year.
Marketing Manager

St. James Press

(Privately Held; 1-10 employees; Publishing industry)

1986 — 1988 (2 years)

Developed direct mail and catalog materials.

Listed books for sale online for the first time in the company’s history.

Negotiated with local banks for their client lists.

Established and managed an inside and outside sales force.

Helped sell the company to Gale Research.