Bruce Karney

Current

Marketing Operations Manager at Skyline Solar

Past

Solar Sales Consultant at Sungevity
Solar Photovoltaic Marketing and Finance Consultant at Self Employed
Financial Analyst at SolarCity

Chairman at Mountain View Environmental Sustainability Task Force
Community Programs Manager at SolarCity
Founder and Organizer at Mountain View Solar Buyers Group
Senior VP Client Development Knowledge Management at Marsh
Senior Knowledge Management Consultant at HP
Marketing Education Program Manager at HP
Knowledge Management and E-Learning Program Manager at HP
Multiple Positions in Sales Support, Marketing, Training & Industrial Engineering at HP
Operations Research Analyst at United Vintners (then a subsidiary of Heublein, Inc., now part of Constellation Brands)
Research Analyst at SRI International

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Education

University of California, Berkeley - Walter A. Haas School of Business
Stanford University
Olympia High School

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Recommended

30 people have recommended Bruce

Connections

490 connections

Industry

Renewables & Environment

Websites

My Blog

Bruce Karney’s Summary

In 2007 I organized a city-wide buyers group that resulted in 119 Mountain View families buying solar PV systems within three months. Subsequently, I managed more than 20 other community programs as an employee of SolarCity. Within one year, these programs resulted in more than 600 homeowners purchasing PV systems from SolarCity. Subsequently I joined the Customer Finance team where I priced PPAs and trained the sales force on SolarLease.

During 2009 I worked as a solar PV sales consultant for Sungevity. Sungevity is unique in that it uses aerial imagery and web-based software to allow the entire quoting, design and selling process to be successfully completed without a site visit.

In October, 2009 I joined Skyline Solar as Marketing Operations Manager. Skyline makes High Gain Solar PV systems for use by non-residential customers.

My goal is to continue to accelerate the adoption of solar and energy efficiency solutions and enlist as many individuals and companies as possible in the fight against climate change.

Bruce Karney’s Specialties:

* Outstanding facilitator, writer and speaker
* 10+ years managing people and programs
* 10 years in marketing and communications
* 10 years developing and managing education programs
* 6 years financial analysis and industrial engineering

Bruce Karney’s Experience

Marketing Operations Manager

Skyline Solar

(Privately Held; Renewables & Environment industry)

October 2009 — Present (2 months)
Solar Sales Consultant

Sungevity

(Privately Held; Environmental Services industry)

August 2009 — October 2009 (3 months)

Generate leads and close sales using Sungevity's unique web and telephone-based sales approach.
Solar Photovoltaic Marketing and Finance Consultant

Self Employed

(Renewables & Environment industry)

February 2009 — September 2009 (8 months)

Consultant on PV finance, community marketing, and online community management. Clients include Sustainable Spaces, Clean Power Finance and CleanTech Open semi-finalist GoGoVerde.

I am also working with Assemblyman Paul Fong's office on a new piece of legislation called "Solar for All". It will be introduced in the Assembly in January, 2010. If passed, it will give California's renters, mobile home residents and condo owners the same access to home solar that single family homeowners already enjoy. See the SlideShare materials in my LinkedIn profile for details.
Financial Analyst

SolarCity

(Renewables & Environment industry)

May 2008 — February 2009 (10 months)

* Analyzed utility pricing and DSIRE data to identify optimal locations for SolarCity’s expansion
* Provided customized quotes for more than 100 Power Purchase Agreement bids
* Trained the sales force on the financial advantages of solar leases and PPAs
* Performed in-depth analysis of CSI data to produce monthly and ad hoc market share reports
Chairman

Mountain View Environmental Sustainability Task Force

(Government Administration industry)

February 2008 — September 2008 (8 months)

This was a volunteer position that I held while employed at SolarCity.

* Led a 50-person Sustainability Task Force appointed by the Mayor. Our charter was to make recommendations to the City Council on how to reduce the production of greenhouse gasses and make Mountain View more sustainable.
* Produced the 300-page Final Report, consisting of 89 recommendations, on time and well under budget; consultants from EDAW called it “the best citizen-generated sustainability report we have ever seen.” (see http://www.sustainablemountainview.org )
* Organized eleven subcommittees to work in parallel to develop recommendations on different topics
* Designed a work plan and schedule for gathering input, refining ideas, generating drafts, soliciting feedback, and producing the final report
Community Programs Manager

SolarCity

(Renewables & Environment industry)

June 2007 — May 2008 (1 year )

* Managed community solar programs, the core strategic marketing program at SolarCity. Community programs accounted for 65% of residential sales and over 40% of all sales. Duties included city selection, recruitment of local solar champions, development of presentation materials, and tracking results. The success of community programs made SolarCity California’s #1 residential solar vendor in its first year of existence.
* Developed innovative new marketing programs based on the community model, including employee discount programs and affinity group programs
* Trained sales force on the fundamentals of community-based marketing
* Worked with community leaders and local officials to accelerate the adoption of residential solar photovoltaic systems
Founder and Organizer

Mountain View Solar Buyers Group

(Renewables & Environment industry)

January 2007 — April 2007 (4 months)

* Organized a city-wide buyers group that resulted in 119 Mountain View families buying solar photovoltaic (PV) systems within three months; this was five times more than the number of families that installed PV systems in Mountain View the prior year
* Obtained thousands of dollars worth of free publicity in local newspapers and on TV
Senior VP Client Development Knowledge Management

Marsh

(Public Company; MMC; Insurance industry)

February 2006 — July 2006 (6 months)

* Created the first Executive Briefing Center for Marsh Risk and Insurance to attract new customers and increase the retention of “at risk” customers
* Trained senior staff to give compelling presentations to CFOs and Risk Managers
Senior Knowledge Management Consultant

HP

(Public Company; HPQ; Information Technology and Services industry)

July 2001 — October 2005 (4 years 4 months)

* Led a complex migration from Livelink to SharePoint involving 8,000 users, 500 team spaces, and 100,000 files
* Developed a set of knowledge culture guidelines for an 8,000-person consulting workforce; devised a process to embed knowledge management results in the annual performance review
Marketing Education Program Manager

HP

(Public Company; HPQ; Information Technology and Services industry)

July 1999 — June 2001 (2 years )

* Turned around an education program that had been losing customers and increased revenue by 100%
* Identified third-party tools to assess the capability of marketing employees, leading to a strategic reassessment of HP’s approach to developing its marketing workforce
* Identified 23 key marketing topics and created a framework and strategy to make sure that our curriculum had classes or e-learning solutions that addressed each topic
Knowledge Management and E-Learning Program Manager

HP

(Public Company; HPQ; Information Technology and Services industry)

July 1995 — June 1999 (4 years )

* Led the 71 sites in the worldwide Learning Center community (combined budget of $5,000,000) and spearheaded the transition from computer-based to web-based training
* Created an online community of practice for educators that was widely recognized as a model for successful internal communities, and led the community for 5 years
Multiple Positions in Sales Support, Marketing, Training & Industrial Engineering

HP

(Public Company; HPQ; Information Technology and Services industry)

August 1981 — June 1995 (13 years 11 months)

Manufacturing Education Program Manager (1994-95)
Demo/Consignment Manager (1993-94)
Executive Briefing Demo Center Manager (1987-93)
Manufacturing Project Manager (1986-87)
Senior Training and Development Specialist (1984-86)
Distribution Analysis Manager (1982-84)
Distribution Analyst (1981-82)
Operations Research Analyst

United Vintners (then a subsidiary of Heublein, Inc., now part of Constellation Brands)

(Public Company; 501-1000 employees; STZ; Wine and Spirits industry)

February 1979 — August 1981 (2 years 7 months)

Developed mathematical models of business operations. Examples: production frequency vs. inventory costs, warehouse space allocation, and capacity expansion planning.
Research Analyst

SRI International

(Non-Profit; 1001-5000 employees; Research industry)

June 1974 — June 1976 (2 years 1 month)

Performed statistical analysis of data from two major field studies of alternative welfare programs. The experiments were called the Seattle and Denver Income Maintenance Experiments (SIME/DIME). Wrote and debugged programs in the SPSS language. Assisted the senior staff in the development of their published research studies.

Bruce Karney’s Education

University of California, Berkeley - Walter A. Haas School of Business

MS , Management Science , 1977 — 1978
Stanford University

BS , Mathematical Sciences , 1972 — 1974

Activities and Societies:

Member and chapter officer of Delta Kappa Epsilon fraternity
Olympia High School

Additional Information

Bruce Karney’s Websites:

My Blog

Bruce Karney’s Interests:

Solar energy, solar finance, solar PV, energy conservation, knowledge management, improving organizational performance and productivity, community organizing, local politics

Bruce Karney’s Groups:

Board of Directors, Community Services Agency of Los Altos - Mountain View (http://csacares.org)
Old Mountain View Neighborhood Assn. (http://omvna.org)