Bruce Kaechele

Current

VP Creative Director at Fathom LLC

Past

Associate Creative Director - Concept/Copy at Marketing Drive Worldwide
Creative Director at Strategic Marketing Resources, Inc.

Education

Fairfield University

Recommended

2 people have recommended Bruce

Connections

56 connections

Industry

Marketing and Advertising

Websites

Bruce Kaechele’s Experience

VP Creative Director

Fathom LLC

(Privately Held; Marketing and Advertising industry)

November 2006 — Present (3 years 1 month)

Fathom is a brand and creative firm that helps forward-looking organizations cultivate and sustain the value they offer the world. Clients turn to Fathom when they need to reinvent or reinvigorate their brand due to shifts in the marketplace or a desire for new growth. Once a strategic plan is formed, Fathom leverages the best of traditional, online and event marketing and outreach to help clients connect with audiences that matter most.
Associate Creative Director - Concept/Copy

Marketing Drive Worldwide

(Marketing and Advertising industry)

June 2005 — June 2006 (1 year 1 month)

• Member of the agency senior concepting team
• Provided creative leadership for assigned brands
• Developed national and retailer-specific promotional concepts based on consumer motivations, brand strategies and emerging trends
• Crafted concept white papers for internal evaluation and client presentation
• Clients (Brands): Unilever Co-Marketing (Axe, Degree, Dove, Suave), Masterfoods Co-Marketing & Menu Marketing (M&M’s, Snickers, Dove)
Creative Director

Strategic Marketing Resources, Inc.

(Marketing and Advertising industry)

September 1999 — June 2005 (5 years 10 months)

Thought leadership on all agency business.

• Maintained creative excellence across all agency accounts
• Drove the development of effective marketing communication platforms emphasizing brand equity, consumer needs, and market dynamics
• Hands-on management during all phases of the creative process including concept development, art direction, copy writing, vendor contracting, and production
• Led a creative team that delivered national, regional, and account-specific promotional programs, advertising, trade incentives, and sampling initiatives

Clients (Brands): Miller Brewing Company (Foster’s Lager), Molson Breweries (Molson Golden & Light, John Courage), Schieffelin and Somerset (J&B Scotch, Classic Malts of Scotland), Whirlpool Corporation, BRL Hardy Wines (Hardys Nottage Hill, Estate of Nobilo, and Banrock Station)