Bruce Goren

Current

• Sales and Marketing Consulting, Technical Writing, Web Video Editing, 8mm Film Restoration at Bruce N. Goren

Past

• Sales Account Manager, Western Regional at Riptopia
• FREELANCE TECHNICAL WRITER at B&H Photo-Video-Pro Audio
• SALES EXECUTIVE at Pacific Coast Visions (PCV)

• Product Specialist at Good Guys!
• TECHNICAL WRITER / PRODUCT DEVELOPMENT CONSULTANT at Advanced Video Designs
• APPLICATIONS SALES ENGINEER at Teranex
• SENIOR SALES ENGINEER at Enron Broadband Services
• VP SALES & MARKETING / CONSULTANT at Preferred Video Products
• TECHNICAL MANAGER at The Museum Of Television & Radio
• APPLICATIONS ENGINEER at CSI Digital
• TELEVISION ENGINEER at KLCS-TV
• ON-AIR SUPERVISOR at POST GROUP BROADCAST CENTER
• ASSISTANT UPLINK ENGINEER at VideoStar Connections, Inc.
• ENGINEER at WSB-TV
• MASTER CONTROL ENGINEER at Cable News Network
• BROADCAST OPERATIONS ENGINEER at WQAD-TV
• PRODUCTION ASSISTANT/OPERATIONS TECHNICIAN at WMT-TV (Now KGAN-TV)

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14 more...

Education

• University of Iowa
• Bowling Green State University
• City University of New York-Queens College

• Long Island University, Southampton Campus
• Bronx High School of Science

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2 more...

Recommended

7 people have recommended Bruce

Connections

119 connections

Industry

Broadcast Media

Websites

• My Company
• My Website
• My Blog

Bruce Goren’s Summary

My background includes professional video hardware, software, and enterprise services sales, web casting, computer animation, post-production, broadcast operations and management.

I'd like to hook-up with an OEM as a Technical Sales Account Manager, Western Regional Sales Manager, Product Specialist or Assistant Product Manager with an eye towards growing into a National Sales Manager or Product Manager.

I have extensive experience in the high-end media technology vertical as an expert operator, effective sales rep and accurate, accessible technical writer. These were all terrific jobs; experiences which have prepared me for fresh challenges.

Bruce Goren’s Specialties:

Video, Audio, Technical Sales, Technical Writing.
HDTV, 3-D, Animation, Streaming, Convergence.

Bruce Goren’s Experience

• Sales and Marketing Consulting, Technical Writing, Web Video Editing, 8mm Film Restoration

  Bruce N. Goren

  (Media Production industry)

  February 2007 — Present (2 years 10 months)

  I've enjoyed fascinating short-term Technical Writing and Consulting gigs recently with new client Cinnafilm as well as several productive ongoing engagements including PVP (Rich Lyons) in Southern California. In Sales I worked awhile for Equilibrium in Sausalito (yeah, the DeBabelizer guys) after an exciting creative opportunity with a Northern California based stealth mode start-up as an Associate Producer / Video Editor using AVID Xpress Pro HD on the Mac. At my home office / studio I use the MovieStuff Video WorkPrinter XP 8mm Telecine with Adobe Creative Suite 4 (CS4) Production Premium on Windows for digital restoration.

• Sales Account Manager, Western Regional

  Riptopia

  (Privately Held; 11-50 employees; Consumer Electronics industry)

  July 2006 — February 2007 (8 months)

  Riptopia converted music CDs into digital files for use on an iPod or media server. Reporting to the Director of Business Development and the A/V Partners Pipeline Executive I handled our western states & provinces dealer channel for the US and Canada calling on Tweeter, Bang & Olufsen and hundreds of Custom High-end Home Theater design/build professionals. Representing Riptopia on the phone, in the field and at trade shows such as CEDIA and EHX, I applied a mix of hunter/farmer/teacher techniques and used NetSuite to seek out, sign up and generate revenue from new and existing Riptopia re-sellers.

• FREELANCE TECHNICAL WRITER

  B&H Photo-Video-Pro Audio

  (Privately Held; 201-500 employees; Consumer Electronics industry)

  December 2004 — March 2006 (1 year 4 months)

  Sales-savvy customer-focused and search engine aware Technical Writing is required to drive traffic and transactions for bhphotovideo.com . Staff and contract content producers research and describe features of consumer electronics SKUs listed for sale online. B&H company policy is to create a personal and authoritative online voice rather than copying from manufacturer sell-sheets as a key differentiator from the fluffy, sometimes poorly translated, and not always up to date information found on competing sites. Telecommuting from San Francisco, I authored the Descriptions, Features and Specifications for hundreds of Consumer and Pro AV Televisions as well as related technology and accessories.

• SALES EXECUTIVE

  Pacific Coast Visions (PCV)

  (Privately Held; 1-10 employees; Broadcast Media industry)

  March 2005 — December 2005 (10 months)

  Pacific Coast Visions (PCV) is a Manufacturer’s Rep firm in the Broadcast, Industrial and Pro A/V marketplace. Calling on over 100 Northern California channel sales and designer/consultant partners for top flight OEMs including AutoPatch, Winsted and Chyron was my primary responsibility. Traveling within an extensive territory, I demonstrated product and trained dealer sales staff while providing quotation support and manufacturer liaison. Prior to my hire, this territory had gone completely fallow due to illness and neglect. I cleaned up and expanded the account list, sought out new business and built sales back up from zero in short order.

• Product Specialist

  Good Guys!

  (Public Company; 501-1000 employees; Consumer Electronics industry)

  September 2003 — March 2005 (1 year 7 months)

  Starting at store 44 in Valencia and later at store 02 in Daly City - Serramonte I sold Camcorders, Digital Cameras and many types of High Definition Big Screen TVs including Plasma, DLP, LCoS, Direct View and Rear Projection LCD and CRT. In this customer facing retail environment my compensation was commission based and I consistently exceeded my gross profit targets for product, accessories and extended service protection. Repeat customers and referrals sought me out for my friendly, honest and knowledgeable solutions to specific requirements or general technical issues.

• TECHNICAL WRITER / PRODUCT DEVELOPMENT CONSULTANT

  Advanced Video Designs

  (Broadcast Media industry)

  June 2001 — August 2003 (2 years 3 months)

  Preparing product requirement documents, white papers, web pages, feature descriptions, help files, press releases and business proposals are some of the assignments I completed while freelancing with AVD. The company introduced a high definition digital disk recorder at NAB 2003 to the Telecine and Post Production market, a dual channel HD I/O interface board for OEM’s was to follow later that year.

• APPLICATIONS SALES ENGINEER

  Teranex

  (Privately Held; 51-200 employees; Broadcast Media industry)

  November 2000 — June 2001 (8 months)

  Teranex is a manufacturer of massively parallel SIMD Architecture video processing computer platforms. We provided format conversion, pre-compression processing and encoding software to the Post Production, Broadcast, and Broadband video markets. Presenting our technology story at trade shows and private demonstrations, I supported Teranex sales initiatives and helped close deals working with the Regional Sales Managers. As a first line of liaison in the field, I provided customer feedback to Product Management as well as on-site installation and upgrade assistance for Customer Service. I contributed feature and product ideas to Engineering, sought out and created opportunities for Business Development and generated leads for my territories by researching new and previously targeted verticals.

• SENIOR SALES ENGINEER

  Enron Broadband Services

  (Public Company; 10,001 or more employees; Online Media industry)

  January 2000 — November 2000 (11 months)

  Championing customer causes with Engineering, Implementation, Network Operations, and Product Development, I supported the Media and Content vertical market Deal Originators. We promoted and prescribed our MediaCast service for streaming live or on-demand video, bypassing the congested and over-subscribed Internet via the Enron Intelligent Network. An in-house resource/evangelist for high quality encoding and digital pre-mastering/restoration, I’ve demonstrated EBS products at industry trade shows such as NAB, Sun Digital Media Universe, and Real Conference2000. Traveling with the Venture Capital group, I contributed technical reality-checks to our due diligence process. Evaluating technical requirements or feasibility of deals for Strategic Alliance and New Product Deal Originators, I participated in exploratory and negotiating sessions with first to market innovators and ePower partners leading to millions of total contract value dollars.

• VP SALES & MARKETING / CONSULTANT

  Preferred Video Products

  (Privately Held; 1-10 employees; Broadcast Media industry)

  October 1997 — December 1999 (2 years 3 months)

  I was invited by PVP to participate in a challenging turn-around situation for one year. PVP represents and distributes high-end professional video equipment to major market broadcasters, telecommunications common carriers, film and video post facilities, and networks. Under the guidance of President/CEO Richard Lyons I developed sales & marketing tools, wrote ad copy, web pages, and white papers in support of the NAB’98 rollout of MTI’s IntelliDeck and Digital Restoration Services SGI software. Overseeing five regional sales representatives I generated quotations, reviewed contracts and set up technology demonstrations. After the first year I stayed on in a consulting role for PVP, performing business development, technical writing, and website maintenance on a contract basis.

• TECHNICAL MANAGER

  The Museum Of Television & Radio

  (Non-Profit; 51-200 employees; Broadcast Media industry)

  January 1996 — September 1997 (1 year 9 months)

  During the construction phase I helped supervise audio/video/data sub-contractors in liaison with a project manager and our New York based executives. Having hired and trained an engineering staff of five I managed all daily technical operations. My responsibilities encompassed technical staff development, daily audio/video/computer operations, facilitating A/V requirements of rental activities and broadcasting/taping museum presentations. It was my job to evaluate, purchase, maintain and install broadcast or computer equipment and I implemented changes to our phone switch and voice mail systems. I worked with the database contractor to analyze the library software and develop new features. Reporting to the Vice President, I was responsible for senior management decisions and museum operations nights and weekends. MT&R is a state of the art television master control, theater, and radio studio for transmission, production, individualized listening, video on demand & exhibition.

• APPLICATIONS ENGINEER

  CSI Digital

  (Privately Held; 11-50 employees; Broadcast Media industry)

  June 1995 — December 1995 (7 months)

  My responsibilities at CSI Digital included configuring, demonstrating, installation, and support of Silicon Graphics workstations running high end solutions such as Discreet Logic FLINT and Alias|wavefront PowerAnimator. Pre-sales, I accompanied account executives as a demo artist and technical resource in the field. During the sales cycle I performed technical reviews of system quotations. Post sales I was the customer's first line of tech support and training after completing turnkey installation.

• TELEVISION ENGINEER

  KLCS-TV

  (Non-Profit; 11-50 employees; Broadcast Media industry)

  August 1984 — June 1995 (10 years 11 months)

  At KLCS-TV I rotated between several staff duty positions including field camera, A/B roll videotape editing , and live studio technical directing. I also operated Chyron and electronic graphics, master control, studio camera, video control, and audio. Frequent remote assignments, a daily live studio presentation, as well as extensive in-house instructional program production made KLCS a busy facility. Over the years, I personally trained dozens of young professionals who have gone on to successful production and engineering careers at TV stations and Post facilities throughout Southern California.

• ON-AIR SUPERVISOR

  POST GROUP BROADCAST CENTER

  (Privately Held; 51-200 employees; Broadcast Media industry)

  October 1984 — January 1985 (4 months)

  Responsible for the "day-to-day" on-air technical operation of the CABLE MUSIC CHANNEL. Brought on-board to create and implement operational procedures and supporting documentation. Conducted interviews, trained and supervised on-air operators. Worked with software contractors during ongoing systems development. Wrote the operations manual, designed forms, and developed database using IBM PC. Worked in tandem with the Supervising Production Coordinator. Interfaced with Cable Music Channel Traffic, Production Group Stage, Post Group Engineering and Personnel. Reported directly to the Senior Vice President, Post Group. After Turner Broadcasting ceased operations of CMC, I returned to KLCS.

• ASSISTANT UPLINK ENGINEER

  VideoStar Connections, Inc.

  (Privately Held; 11-50 employees; Broadcast Media industry)

  May 1984 — August 1984 (4 months)

  With VideoStar I freelanced with west coast satellite uplink operations. Duties included set-up and strike-down of the dish and mobile technical operations center, monitoring broadcast signal quality and interfacing with the client and vendor utilizing both C, and Ku band gear.

• ENGINEER

  WSB-TV

  (Privately Held; 51-200 employees; Broadcast Media industry)

  September 1982 — February 1984 (1 year 6 months)

  At WSB-TV my duties were on-air control operations. I switched NET/LOCAL transitions and cut-ins, rolled shows and breaks, operated the transmitter, kept the logs, and prepared quality control reports. During the late night local news cut-ins I doubled as Air-Control/Technical Director.

• MASTER CONTROL ENGINEER

  Cable News Network

  (Public Company; Broadcast Media industry)

  December 1981 — September 1982 (10 months)

  At CNN network operations I was instrumental in implementing quality control for incoming tapes and live satellite remotes. I also trained new employees as the engineering department expanded its responsibilities into tape operations. The duties of master control engineers include camera shading as well as on-air switching, router and machine delegation, quality control and light maintenance. Engineers keep the daily log and discrepancy report. Additionally, we evaluated and dubbed commercial matter for system playback.

• BROADCAST OPERATIONS ENGINEER

  WQAD-TV

  (Public Company; Broadcast Media industry)

  December 1980 — December 1981 (1 year 1 month)

  On master control I operated the transmitter by computer assisted remote control, aired scheduled materials, switched between video sources, and initiated quality control adjustment and interpretation of the broadcast television signal. With the financial support of the station I completed a 90 hour certificate in Broadcast Electronics at Scott Community College in Bettendorf, Iowa, and at the encouragement of the department, went on to acquire my F.C.C. First Class License.

• PRODUCTION ASSISTANT/OPERATIONS TECHNICIAN

  WMT-TV (Now KGAN-TV)

  (Public Company; Broadcast Media industry)

  March 1980 — December 1980 (10 months)

  After learning Telecine, VTR operations, and color camera registration I moved on to become responsible for the electronic graphics and animation for the evening newscasts and special events. Also, I occasionally ran audio for taped productions.

Bruce Goren’s Education

• University of Iowa

  Kodak Visual Scholars Program 1979 — 1980

• Bowling Green State University

  M.A. , Radio/TV/Film , September 1978 — August 1979

• City University of New York-Queens College

  B.A. , Media Studies , 1975 — 1978

  Activities and Societies:

  Out & About Student Video Center

• Long Island University, Southampton Campus

  Marine Science 1973 — 1974

  Activities and Societies:

  WSCR 640 AM

• Bronx High School of Science

  Diploma , 1970 — 1973

Additional Information

Bruce Goren’s Websites:

• My Company
• My Website
• My Blog

Bruce Goren’s Interests:

Copy And Paste - But Don't Click On - The Next Link To See My Publishing History, http://home.earthlink.net/~brucegoren/Published.html

Bruce Goren’s Groups:

SCSC, NSA, CRFG, Mensa

•    Creative COW (Communities of the World)
•    Film TV Professionals
•    CNN Alumni

Bruce Goren’s Honors:

CompTIA A+, CBEST, FCC Radiotelephone

Bruce Goren’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch