Bruce Hamilton

Public Company; 5001-10,000 employees; AOL; Internet industry

December 2008 – March 2011 (2 years 4 months) Sterling, Va

Performed key phrase research for new content creation, meta data and on-page optimization. Provided the development team with the relevant SEO best practices for the site architecture. Hand built the Aol Shopping taxonomy and information architecture expanding from 1500 to 6000+ browse path levels. Regularly audited sites for adherence to SEO best practices. Coordinated back link campaigns between “in-network” and outside sites. Trended site performance for natural and paid search traffic.
SEO Highlights/Tools:

• Google Webmaster Tools
• Google AdWords
• SEM Rush
• Yahoo Site Explorer
• Hitwise
• Bing Webmaster Tools
• Raven SEO
• Juice Concentrate
• WordTracker
• Omniture
• Web Developer Toolbar
• SEO Training

Public Company; 5001-10,000 employees; AOL; Internet industry

December 2008 – March 2011 (2 years 4 months) Sterling, VA

Helped define site strategy to achieve traffic and revenue goals. Created product road map of projects required to meet goals, authored user stories and requirements. Served as Scrum Master and worked with an international development team following Agile development strategies to complete projects in two week sprint cycles. Managed relationships with partners inside and outside of the company including 100+ datafeed partners like PriceGrabber. Organized social media campaigns using a customized weekly newsletter, Facebook, Twitter, and Digg submissions. Responsible for troubleshooting product issues on behalf of editors, programmers, developers and metrics analysts.
Project Highlights/Tools:

• Developed and maintained the product and blog Taxonomies
• Defined and played a key role in the development of a Taxonomy Management Tool
• Converted the backend platform to PHP
• Created and integrated a social ask/answer/advice component
• Developed a product feed ingestion platform
• Rally Software
• VersionOne

Public Company; 10,001+ employees; SFN; Staffing and Recruiting industry

February 2007 – December 2008 (1 year 11 months) Sterling, VA

Worked with the product managers and business owners to ensure all of the requirements for new projects were captured and properly documented in the appropriate format for the development team. Facilitated the confirmation of requirements, questions, and answers between the development team, product managers, and business owners in a timely manner to ensure development sprints were not impeded. Edited articles/blogs written by various third party SEO copy-writers to ensure the content was SEO optimized. Wrote original articles for the Shopping blog following SEO best practices.

March 2006 – February 2007 (1 year) Sharpsburg, MD

Created standardized marketing graphics to improve brand recognition with customers. Implemented business practices which allowed the integration of technology to increase efficiency and standardization. Learned and subsequently trained peers on a new application critical to calculating and designing residential Heating, Ventilation, and Air Conditioning (HVAC) systems which resulted in the development and documentation of a procedure to reduce by as much as 50% the amount of time required to perform the calculation from a paper based blueprint.

Privately Held; 51-200 employees; Industrial Automation industry

October 2004 – March 2006 (1 year 6 months) Frederick, MD

Contributed to project proposals, site preparation, training documents, and maintained the user manual for proprietary software used by the United States Postal Service (USPS). Performed site supervisor duties to direct and coordinate both peers and sub-contractors to ensure the on-time installation of automated mail handling/sorting systems at USPS facilities throughout the United States. Answered senior level management questions during system installations and trained on-site USPS employees on the proper operation, maintenance, and repair of the equipment. Provided remote phone based support to USPS maintenance personnel after system installation was complete. Achieved advanced MS Word experience through the process of updating the original generic, static, and multi-document "shop traveler" into a single, interactive, job specific document through the use of Visual Basic for Applications (VBA) in MS Word and equipment illustrations developed in MS Visio.

Privately Held; 11-50 employees; Electrical/Electronic Manufacturing industry

October 1995 – March 2003 (7 years 6 months) Gaithersburg, MD

Documented the manufacturing process (wrote work instructions, procedures, and a quality manual), while implementing the ISO 9000 quality management system. Communicated with customers ranging from college students to CEO's to resolve design and manufacturing issues. Filled in for the Sales and Production Managers in their absences. An additional responsibility at CEC was to update, maintain, and refresh the corporate web site.

Government Agency; 10,001+ employees; Defense & Space industry

March 1988 – September 1995 (7 years 7 months) Dover AFB, DE

Developed strong leadership, analytical, troubleshooting, and project management skills coordinating aircraft repairs with other maintenance organizations to ensure aircraft were prepared for continued service in limited time frames. Manage the Technical Manual Distribution Office, which required writing local maintenance procedures for use by peers working on military aircraft, and maintaining 152 technical manuals in over 17 aircraft and maintenance offices.