Bruce Caswell
I can help you improve your capture ratio, increase your win rate & reduce your bidding costs on large complex tenders
- Location
- Cleveland, United Kingdom
- Industry
- Management Consulting
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Bruce Caswell's Overview
- Current
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- Business Development Consultant AM.APMP at Shipley Limited
- Past
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- Business Development Manager at HydroChem UK Ltd
- Partner at BC Associates
- Marketing Director at Ex-Or Ltd
- General Manager at Ex-Or Ltd
- Business Development Manager at Ex-Or Ltd
- Sales Engineer at Ex-Or Ltd
- Education
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- University of Teesside
- Bournemouth School
- Recommendations
-
3 people have recommended Bruce
- Connections
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254 connections
- Websites
Bruce Caswell's Experience
Business Development Consultant AM.APMP
Shipley Limited
Privately Held; 201-500 employees; Management Consulting industry
September 2011 – Present (6 months)
Shipley can show you how to generate quick wins, increase productivity and establish sustainable competitive advantage by raising the standard of the activities that win you business.
When you work with Shipley, you tap into forty years of unique experience helping clients to implement best practice.
Shipley can show you how to:
* Improve your current capture ratios & win rates
* Reduce the time & costs associated with bidding
* Implement world-class procedures designed to control, enhance and optimise your ability to win business.
Ultimately, Shipley can help you establish a 'Centre of Excellence' for bid management in your organisation.
Shipley - Raising The Standard of Bid Management since 1972
1972 Shipley Associates formed
1988 96-steps for Business Development published
1989 APMP Association of Proposal Management Professionals co-founded by Shipley
1997 Shipley Limited established in UK
2001 Shipley publish The Proposal Guide
2001 UK APMP co-founded by Shipley Ltd
2004 Business Development Institute, International co-founded by Shipley
2004 Proposal Management Certification Programme launched
2006 Shipley publish The Capture Guide
2011 Capture Management Certification Programme launched
2012 Shipley celebrate 40 years
Business Development Manager
HydroChem UK Ltd
Environmental Services industry
January 2010 – July 2011 (1 year 7 months)
Re-structured company & financial management
Established new business management system to ISO9001
Created the award-winning SafeWater Legionella Control Programme
Bruce Caswell's Skills
Bruce Caswell's Education
University of Teesside
Civil Engineering
1981 – 1984
Bournemouth School
1974 – 1979
Bruce Caswell's Summary
I have spent the most of my working life helping clients strategically improve their business. Working in different market sectors, across industries and in companies large and small, the key challenge has always been the same; to identify and implement opportunities for improvement.
Interventions have not always been at a strategic level; helping an organisation to overcome a particular business challenge today can be crucial to ensure success tomorrow.
I am also committed to my own professional development and helping organisations enhance the skill levels of the staff by engaging in Continuous Professional Development.
I have many years of experience in a broad range of challenging General Management, Business Development & Consultancy Roles within Energy Management, Environmental & SME sectors.
I am an experienced business professional, working at Director level, specialising in responsible business management, creating innovative marketing strategies & strategic partnerships. I have managed several businesses out of financial difficulties through prudent cash management, company restructuring and negotiation with funders. I’ve had hands-on experience of working with well over 100 businesses.
Key areas of expertise:
• Proven leadership, management & relationship building skills
• Confident and persuasive written and verbal communication skills
• Strongly analytical with acute attention to detail & innovative problem solving
• Sales, including sales training and field sales development
• Business development, strategic planning, joint ventures and partnerships
• Marketing, re-branding, publicity (PR) and customer service
• Copywriting for direct mail, press releases, brochures and technical documents
• Websites, email marketing, social networks
• Administration of finance, planning, policies and procedures
• Cost reduction strategies, business recovery & exit planning
Specialties
Business Development Strategies
Planning & Implementation
Sales & Marketing
Coaching & Mentoring
Bruce Caswell's Additional Information
- Websites:
- Interests:
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Professional and Business Development in particular Coaching & Mentoring, NLP and Marketing, Running, Aikido, Classical Music, Birdwatching, Travel, My Family.
- Groups and Associations:
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AM.APMP Accredited Member Association of Proposal Management Professionals; CInstSMM Companion of the Institute for Sales & Marketing Management; AInstIB Associate Institute for Independent Business
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Contact Bruce for:
- consulting offers
- expertise requests
- reference requests
- getting back in touch
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