Brock Ray
Marketing Principal at Circadian
- Location
- Greater Minneapolis-St. Paul Area
- Industry
- Marketing and Advertising
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Brock Ray's Overview
- Current
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- Marketing Principal at Circadian
- Past
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- Chief Creative Officer at Brock Ray Creative
- Senior Recruiter at Celarity
- Director of Programming at AIGA Minnesota
- Graphic Designer at Skyline Exhibits
- Education
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- Metropolitan State University
- Minneapolis Community and Technical College
- New College of Florida
- Recommendations
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8 people have recommended Brock
- Connections
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500+ connections
- Websites
Brock Ray's Summary
I lead marketing strategy, interactive, and business development for Circadian, a Twin Cities-based creative agency specializing in brand development, management & advocacy. I am passionate about the effective communication of my clients’ marketing message and creating solutions that deliver results.
I bring a wide range of skills to bear in solving the unique communications challenges of Circadian’s clients. I am well-versed in marketing communications, design, market research, business planning, interactive & social media strategy, and marketing ROI. In addition, I also have extensive experience in recruiting, training and developing creative talent – essential skills when Circadian is pulling together a unique team of professionals to support our clients’ needs.
In addition to Circadian’s current client list, I have had the opportunity to develop strategic communications efforts for brands like 3M, ADT Home Security, Piper Jaffray, Sears, and Wilson’s Leather.
Originally hailing from Washington, D.C., I also spent nearly a decade in central Florida, and had enough of the heat. I now live in New Hope with my wife, Jennifer, and our son, Collin. When I’m not immersed in solving client problems, I can be found brewing beer and delving into life's deep philosophical issues.
Top 5 StrengthsFinder Themes: Strategic, Ideation, Learner, Achiever, Communication
Specialties
Marketing Communications (Social Media, Web & Interactive, Email Marketing), Branding & Identity Public Relations, Art Direction, Graphic Design, Design Management
Brock Ray's Experience
Marketing Principal
Circadian
Privately Held; 1-10 employees; Marketing and Advertising industry
January 2010 – Present (2 years 2 months)
Circadian is a Twin Cities-based creative agency, specializing in brand development, management & advocacy. I am responsible for helping clients develop marketing strategy tied to their unique value proposition and designed to achieve results. On any given day, you can find me conducting competitive research, developing strategic communications plans, or writing creative marketing messages. I also lead Circadian's interactive efforts, helping clients design online solutions that engage users and motivate action. I take an analytical approach to my work, defining each stage and working through issues in a methodical fashion. At every step of the process, my goal is to ensure our clients understand exactly what we’re doing and why we’re doing it.
Chief Creative Officer
Brock Ray Creative
Privately Held; 1-10 employees; Marketing and Advertising industry
August 2004 – January 2010 (5 years 6 months)
Brock Ray Creative focused on using marketing principles to inform intelligent design decisions, becoming a go-to resource for marketing and creative solutions. I provided strategic consulting services that helped clients achieve concrete business results. I delivered branding, websites, e-mail marketing, advertising, brochures, point of purchase, social media strategy and more for a variety of local & national clients. More than merely pretty pictures, I implemented the effective communication of my clients' marketing messages. In 2010, Brock Ray Creative merged with Swanson Creative to form Circadian.
Senior Recruiter
Celarity
Privately Held; 51-200 employees; Staffing and Recruiting industry
December 2007 – May 2009 (1 year 6 months)
Celarity specializes in connecting marketing, creative & interactive professionals to job opportunities with Minneapolis and St. Paul’s top employers. As a senior recruiter, I used my background in marketing and design to connect talented creative professionals with the employers who needed their services. I collaborated with clients to help identify, find & place the right talent for their unique needs. I managed Celarity’s employees as they worked on each project, ensuring positive results and satisfied clients.
Director of Programming
AIGA Minnesota
Nonprofit; 11-50 employees; Design industry
May 2007 – May 2009 (2 years 1 month)
AIGA Minnesota is the first place to turn for inspiration, professional development, and excellence in design in Minnesota. As the Director of Programming, I oversaw the successful development and implementation of all chapter programming, including DesignCamp®, the largest regional design conference in the country. This position required the considerable application of negotiation and interpersonal skills to ensure that programs were produced on tight timelines and even tighter budgets.
Graphic Designer
Skyline Exhibits
Privately Held; 201-500 employees; Marketing and Advertising industry
October 2005 – November 2007 (2 years 2 months)
Skyline is the premier source for remarkable face-to-face marketing experiences, offering trade show and event exhibits to match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits. I was responsible for planning, creating and producing integrated graphic design solutions for exhibits and marketing materials. I was also responsible for organizing and implementing training and professional development sessions for Skyline’s 150 graphic and exhibit designers nationwide.
Brock Ray's Skills & Expertise
Brock Ray's Education
Metropolitan State University
Bachelor of Arts, Individualized Studies
Classes in Visual Communications, Marketing, Business Management and Statistics
Minneapolis Community and Technical College
Associate of Applied Science, Graphic Design and Visual Communications
New College of Florida
Philosophy, Computer Science
Brock Ray's Additional Information
- Websites:
- Interests:
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Craft Beer, Home Brewing, Philosophy, Cognitive Psychology, Woodworking
- Groups and Associations:
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- Honors and Awards:
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Finalist, 2011 TwinWest Emerging Entrepreneur of the Year Award
Speaking Engagements
I am regularly invited to speak on marketing and creative topics and participate in panel discussions on the state of the design industry. I have spoken to a variety of business groups, professional associations and colleges, including the Better Business Bureau, the Minneapolis Regional Chamber of Commerce, Cardinal Stritch University, New Business Minnesota, AdFed, AIGA Minnesota, and Minnesota State University Moorhead. If you would like to inquire about my availability to speak to your group, please do not hesitate to send me a message.
Contact Brock for:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
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