
Executive Vice President & Director - The Anacapa Group / free-hotspot.com
Greater Los Angeles Area

Executive Vice President & Director - The Anacapa Group / free-hotspot.com
Greater Los Angeles Area
Marketing executive with experience in senior leadership roles working with new technologies and business models in successful start-up ventures as well as at large corporate enterprises.
Strong track record of mapping strategy, developing partnerships, international business development, building and operating category leading products and services from scratch.
Creative problem solver with excellent communication skills and strategic instincts. I embrace learning about new technologies and cultures which touch our daily lives.
Advertising (Internet, Mobile, Digital Media)
Business and Channel Management Planning (Wireless, CRM Expert)
Business Development (Strategic Partnerships)
Marketing (Partnerships, End User Growth, Research, Online)
Product Development (Wireless, Internet, User Experience)
Strategy (B2B, B2C)
(Online Media industry)
January 2003 — Present (6 years 7 months)
- Co-founded, developed and launched first advertising supported wireless (Wi-Fi) hotspot network (free-hotspot.com) in Europe (2005)
- free-hotspot.com is the largest and fastest growing FREE Wi-Fi hotspot network in the world, operating in over 4,800 locations in 18 countries.
- Define/manage business model and product offering for leading network based advertising solutions provider (The Anacapa Group) active in 25 countries.
- Monitoring and definition of the user experience
- Grow and manage the free-hotspot.com brand
- Identify and develop new customer touch points to increase customer retention and revenue potential
- Define and develop new revenue streams
- Assist leading the technical direction of the company.
(Information Technology and Services industry)
November 2001 — October 2002 (1 year)
Generated new partnership deals for meaning based search technology to Domain Registrars and Pay Per Click Search Engine Verticals.
(Privately Held; 51-200 employees; Computer Networking industry)
January 1999 — October 2001 (2 years 10 months)
Set up and managed internal and external market research efforts for access gateway market.
(Public Company; 5001-10,000 employees; Entertainment industry)
October 1997 — January 1999 (1 year 4 months)
Developed brand management and growth initiatives in Licensing and Merchandising for 20th Century Fox Television properties - The Simpsons, King of the Hill, FOX Sports and Buffy the Vampire Slayer.
(Public Company; 201-500 employees; ZBRA; Computer Hardware industry)
January 1994 — October 1997 (3 years 10 months)
Developed channel partner programs for major bar code label and card printer manufacturer. Set up initial reporting infrastructure, assisted with migration to in house CRM system and supported strategic initiatives through analysis. Set up and managed ongoing customer satisfaction programs and metrics.
BS , Mathematics - Applied Science , 1989 — 1994
Specialization in Business Adminstration
New technology, sports, music, history, entreprenurial ventures, traveling and learning about new cultures.
free-hotspot.com company awards in which I helped shape:
The WBI Awards (Wireless Broadband Innovation) named free-hotspot.com's solution the "Best Public Wi-Fi Product" for 2006.
The FIZZZ Award voted free-hotspot.com's solution as "Best Business Idea" for the Hospitality Industry for 2006, acknowledging innovative and outstanding concepts to increase profitability in the catering and hotel trade.