Brittany Eaton

Current

• Blog Team Lead at American Marketing Association, Columbus Chapter
• eMarketing Coordinator at Franklin University
• Adjunct Faculty at Mount Vernon Nazarene University

• Adjunct Faculty at Central Ohio Technical College

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1 more...

Past

• Communications Coordinator at Franklin University
• Freelance Marketing Consultant at CelebrateYOU!
• Marketing Coordinator at Mount Vernon Nazarene University

• Marketing Internship at OhioHealth

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1 more...

Education

• Franklin University
• Mount Vernon Nazarene University

Recommended

10 people have recommended Brittany

Connections

226 connections

Industry

Marketing and Advertising

Brittany Eaton’s Summary

Experienced marketing and communications professional able to make immediate contributions:

Education, knowledge and professional experience in marketing, client services, project management, creative services strategy, and product/service evolution

Strong knowledge of interactive marketing, social media management, marketing analytics, data mining, the retail environment and persuasive design techniques

Analytics-driven innovator able to develop and implement strategic business plans and integrated marketing communications promotions

Strong leader and team builder; sound decision maker; creative problem solver; motivated; organized; self directed; relationship oriented; deadline driven

Effective communicator; able to build and maintain meaningful strategic relationships with clients and colleagues; advanced verbal, written, presentation and facilitation skills

Brittany Eaton’s Specialties:

Web Marketing, Social Media Management, Client Services, Branding and Creative Development, Web Content Development and Management, MarComm/Sales Integration, Event Planning, Facilitation, Teaching, Training

Brittany Eaton’s Experience

• Blog Team Lead

  American Marketing Association, Columbus Chapter

  (Marketing and Advertising industry)

  2009 — Present (less than a year)

• eMarketing Coordinator

  Franklin University

  (Educational Institution; Higher Education industry)

  February 2009 — Present (10 months)

  Develop, implement and maintain integrated eMarketing strategies and messaging in support of client needs and recruitment goals
  
  Generate, uphold and evolve content for five university Web sites, email marketing track campaigns and social media applications
  
  Maintain defined search engine optimization standards and support W3C compliance
  
  Create comprehensive messaging strategies for Web, eMarketing and interactive campaigns
  
  Define and uphold Web and eMarketing branding and messaging standards for key university stakeholders

• Adjunct Faculty

  Mount Vernon Nazarene University

  (Educational Institution; Higher Education industry)

  December 2008 — Present (1 year )

  Facilitate instruction for Marketing class in BBA program.

• Adjunct Faculty

  Central Ohio Technical College

  (Educational Institution; Higher Education industry)

  September 2008 — Present (1 year 3 months)

  Teach face-to-face and videoconference business and management courses

• Communications Coordinator

  Franklin University

  (Educational Institution; Higher Education industry)

  March 2006 — February 2009 (3 years )

  Develop, implement and maintain integrated marketing/communication strategies and messaging in support of client needs and recruitment goals
  
  Generate, uphold and evolve content for five university Web sites, email marketing campaigns and social media applications
  
  Maintain defined search engine optimization standards and support W3C compliance
  
  Conduct extensive industry research and assist in making 10-year enrollment projections
  
  Create comprehensive messaging strategies for print, radio, television and Web advertising campaigns
  
  Support internal and external communication efforts with development of print and eNewsletters, press releases, employee intranet content management and event promotions
  
  Define and uphold global branding and messaging standards for key university stakeholders

• Freelance Marketing Consultant

  CelebrateYOU!

  (Design industry)

  June 2006 — October 2008 (2 years 5 months)

  Business Development, Creative Strategy and Web Site Creation

• Marketing Coordinator

  Mount Vernon Nazarene University

  (Educational Institution; Higher Education industry)

  November 2004 — March 2006 (1 year 5 months)

  Championed the development, implementation, and management of AGS Marketing programs including promotional material development, new website architecture, competitive market analysis, and research in support of AGS strategic marketing and enrollment management plans
  
  Maintained AGS data assessment and analysis program using available sales, enrollment, retention, and marketing tools-based reporting programs; Managed the collection and distribution of market research
  
  Developed and maintained copy and language standards for all AGS marketing initiatives; Wrote creative briefs and project plans
  
  Directed planning, marketing, organization and execution of advertising, sponsorships, trade shows and special events
  
  Developed and maintained meaningful relationships with clients and vendors

• Marketing Internship

  OhioHealth

  (Non-Profit; Hospital & Health Care industry)

  June 2002 — September 2003 (1 year 4 months)

  Planned, organized and promoted special events
  
  Assisted with OhioHealth sponsorships the Columbus Blue Jackets, Columbus Crew and Columbus Marathon
  
  Initiated and maintained communication with clients and vendors
  
  Composed and edited articles for internal staff newsletters
  
  Conducted market research projects and competitive analyses

Brittany Eaton’s Education

• Franklin University

  M.S. , Marketing & Communication , 2006 — 2007

  GPA:3.8

• Mount Vernon Nazarene University

  B.A. , Visual Communication/Design , 2001 — 2004

  Activities and Societies:

  Collegians Chorale

Additional Information

Brittany Eaton’s Interests:

Web and eMarketing Content Development and Management, Social Media, Web site Architecture, Creative Development, MarComm/Sales Integration, Client Services, Project Management Technology experience: Word, Excel, PowerPoint, Project, InDesign Suite, Quark X-Press, Illustrator, Photoshop, Dreamweaver, Vignette CMS, Net Tracker, Web Trends, Google Analytics

Brittany Eaton’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• reference requests
• getting back in touch