Chris Brinkworth

Current

VP Business Development and Media Liaison at AdGent 007 Inc.
Director / Owner at Digital Ministry Pty Ltd

Past

Media Director at emitch Limited
Interactive Media Manager at Outrider
Interactive Media at Foresight New Media

Media Assessment Systems Analyst at The Media Business Group
Marketing Executive at Lithium Interactive
Account Handler / Marketing Assistant at Trams Computing
Marketing Assistant at Target IT Limited

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4 more...

Education

Perth College - Scotland

Recommended

67 people have recommended Chris

Connections

500+ connections

Industry

Online Media

Websites

Chris Brinkworth’s Summary

Leading knowledge of the online media industry from a global perspective.

Industry advocate and key member of industry bodies formalizing and regulating the internet media sector.

Feel free to contact/add me using brinkworth@gmail.com (please, no recruitment consultants)
Please use Subject: "LinkedIn"

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I'm playing with my profile to test the search functionality of this system. IE how do I use LinkedIN as a tool to let people find our services on international traffic and global traffic management / sales for digital publishers? The following text entries are for that purpose ONLY, I do not work for these ad networks, but I know that Digital Advertising Networks that decision makers at publishers may search for would include 24/7 Real Media AdDynamix Advertising.com ASN ad network Audience Marketplace Azoogle Ads BehaviorLink BlueLithium BURST Media Casale Media Collective Media ContextWeb CPX Interactive enCircle Media Fastclick FeedBurner Google Intergi Mooter Media Premium Network Pulse 360 Quigo Real Tech Network Remix Media (a division of Right Media) SinoTech Media Limited Specific Media Tacoda TargetSpot Traffic Marketplace Travel Ad Network Tribal Fusion Turn Undertone Networks ValueClick Media.

Chris Brinkworth’s Specialties:

Geo Targeting, Yield Management, International Traffic Analysis, Media Negotiation, Media Planning, Online Marketing, Monetization of Digital Assets, Industry Advocacy, Advertising Exchanges (advice only - we do not provide this service) and Optimizing preferred Ad Networks on behalf of publishers. The words in brackets are to help with SEO for this profile (SVP, VP, Digital Media, Country Specific, International Media, CPM Advice, ad-serving, tag management, ad operations, online publishing)

Chris Brinkworth’s Experience

VP Business Development and Media Liaison

AdGent 007 Inc.

(Privately Held; Marketing and Advertising industry)

November 2007 — Present (1 year 9 months)

AdGent 007 helps publishers monetize international traffic at a high CPM whilst enabling top tier advertisers to reach the right audience on sites that reflect their brand values.

Publishers include Guardian, LATimes, Nielsen, CondeNaste, Bauer, Telegraph Media Group, Johnston Press, Independent etc.

Methodology:
Every website has visitors from overseas, sometimes up to 45% of the traffic. Simplified: UK users visit US websites and US users visit UK websites.

Publishers often cannot open an international sales office. Buyers do not want to work outside their local timezones to call these publishers for information.

Our global ‘on the ground’ sales teams assist publishers and buyers alike.

Net Result: Local buyers get the placement and audience through 1 point of contact in their own city. Publishers overseas get the higher CPM’s that result from trusted collaboration without resorting to remnant solutions.

Happy advertiser, happy publisher!
Director / Owner

Digital Ministry Pty Ltd

(Non-Profit; 1-10 employees; Online Media industry)

December 2000 — Present (8 years 8 months)

Digital Ministry encompasses various tools for the online professional, including Clickaholics - the oldest and largest regular gathering of Australian media and marketing professionals (see websites above). Subsequently, Digital Ministry owns and manages the largest and most up to date database of Australian industry professionals which is used only to help develop the industry further.
Media Director

emitch Limited

(Public Company; 51-200 employees; EMI; Online Media industry)

April 2000 — September 2006 (6 years 6 months)

Included but not limited to:

* Developed and managed a motivated, high performance team of Digital Media Managers and Co-ordinators.
* Managed, developed and grew the portfolio of interactive media clients in a way that maximised overall company returns whilslt delivering best of breed solutions to clients.
* Worked with new and existing clients to understand products, audiences, communication strategies and key messages.
* Clearly communicated these factors to the client in a way that created loyalty and a positive working relationship.
* Led the Media Buying team to develop accurate documents, schedules and placement instructions to internet publishing partners that reflect strategic intent
* Led the media buying team to demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.
* Ensured due credit for media spend with publishers and target yield margins were considered and collectable.
Interactive Media Manager

Outrider

(Public Company; 11-50 employees; Online Media industry)

March 1999 — April 2000 (1 year 2 months)

Strategic planning and management of buying team.
Interactive Media

Foresight New Media

(Privately Held; 11-50 employees; Online Media industry)

January 1999 — March 1999 (3 months)

Online Marketing.
Media Assessment Systems Analyst

The Media Business Group

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1997 — January 1998 (1 year 1 month)

Analysing campaign data for enhancement of Direct Response advertising effectiveness.

Responsible for creating client campaign databases, manipulating captured data to obtain the most pertinent results, transcribing into reader friendly formats for presentation and effective campaign planning.
Marketing Executive

Lithium Interactive

(Privately Held; 1-10 employees; Online Media industry)

January 1998 — January 1998 (1 month)

Initiated the successful development and online promotion of one of Australia’s most frequently used specialised portals.

Responsible for planning and execution of marketing strategies to win new business accounts.
Account Handler / Marketing Assistant

Trams Computing

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 1996 — January 1997 (1 year 1 month)

Responsible for servicing accounts within the advertising publishing and media industries; specializing in Apple Mac systems.
Marketing Assistant

Target IT Limited

(Public Company; 1-10 employees; Information Services industry)

January 1995 — January 1996 (1 year 1 month)

Assisting the Marketing Manager with duties including Market Research, Data Entry, Quantitive / Qualaitive Analysis, Cross Referencing, Cold Calling and Mailshot Design/Compilation for accounting information systems.