Chris Brinkworth (brinkworth@gmail.com)

Current

EVP Americas at TagMan
Director / Owner at Digital Ministry Pty Ltd

Past

VP Business Development and Media Liaison at AdGent 007 Inc.
Media Director at emitch Limited
Interactive Media Manager at Outrider

Interactive Media at Foresight New Media
Marketing Executive at Lithium Interactive
Media Assessment Systems Analyst at The Media Business Group
Account Handler / Marketing Assistant at Trams Computing
Marketing Assistant at Target IT Limited

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5 more...

Education

Perth College - Scotland

Recommended

67 people have recommended Chris

Connections

500+ connections

Industry

Online Media

Websites

Chris Brinkworth (brinkworth@gmail.com)’s Summary

As EVP Americas for TagMan, the smart, 250 byte Universal Tag - I lead the company’s American commercial growth; based out of our New York office. Please see TagMan entry below for more details on this game-changing platform.

Prior to this I most recently opened the East Coast office for digital firm AdGent 007 as their VP Business Development; this, after 7 years at emitch, Australia’s largest digital media agency, controlling budgets for the market’s biggest advertisers.

I am also the founder of the Digital Ministry, a 5,000+ strong community formed for professionals in the online advertising sector, focusing on topics and issues challenging our industry.

An experienced speaker, presenter and writer, I am passionate, coherent and knowledgeable on all the challenges and opportunities facing digital advertisers, agencies and publishers across the American, Australian and UK markets.
I welcome any contact from people with same passion or those in need of experienced advice on any industry related topic.

Feel free to contact/add me using brinkworth@gmail.com (please, no recruitment consultants)
Please use Subject: "LinkedIn"

Chris Brinkworth (brinkworth@gmail.com)’s Specialties:

Web analytics, Google Analytics, search engine marketing, SEO, SEM, multi variate testing, TagMan, Yield Management, Attribution Management, Traffic Analysis, Media Negotiation, Media Planning, Online Marketing, Monetization of Digital Assets, Industry Advocacy, data ownership.

The words in brackets are to help with SEO for this profile. Attribution, Digital Media, NYC, New York, Media, ad-serving, tag management, ad operations, campaign management, campaign tracking, analytics)

Chris Brinkworth (brinkworth@gmail.com)’s Experience

EVP Americas

TagMan

(Privately Held; Online Media industry)

August 2009 — Present (4 months)

TagMan developed the, 250 byte Universal Tag - that ALL tags run through. It helps all areas of the online advertising industry to transition to the new data-driven media landscape; allowing you to manage real-time attribution, RT de-duplication, re-targeting, conditional exchange bidding, data ownership, system synchronisation and much more.

TagMan is a next-generation solution to data and online campaign tracking that supersedes existing technologies whilst safe-guarding your data through giving you 100% ownership.

It is the first solution to be built from the ground up as a dedicated tag management system with deep, unifying analytical benefits; securing your campaign data and removing your dependence on costly systems owned by the very publishers you need to negotiate with.

My experience (frustrations) across award winning brand and CPA campaigns led me to help champion this game-changing platform and I would love to share with you how it can transform your business and our industry using best practice technology.
If your business uses a tag, there will be something that we have that helps you and I would love to take you through how.

Please feel free to contact me or the TagMan team through the TagMan website or LinkedIn.
Director / Owner

Digital Ministry Pty Ltd

(Non-Profit; 1-10 employees; Online Media industry)

December 2000 — Present (9 years )

Digital Ministry encompasses various tools for the online professional, including Clickaholics - the oldest and largest regular gathering of Australian media and marketing professionals (see websites above). Subsequently, Digital Ministry owns and manages the largest and most up to date database of Australian industry professionals which is used only to help develop the industry further.
VP Business Development and Media Liaison

AdGent 007 Inc.

(Privately Held; Marketing and Advertising industry)

November 2007 — August 2009 (1 year 10 months)

AdGent 007 helps publishers monetize international traffic at a high CPM whilst enabling top tier advertisers to reach the right audience on sites that reflect their brand values.

Publishers include Guardian, LATimes, Nielsen, CondeNaste, Bauer, Telegraph Media Group, Johnston Press, Independent etc.

Methodology:
Every website has visitors from overseas, sometimes up to 45% of the traffic. Simplified: UK users visit US websites and US users visit UK websites.

Publishers often cannot open an international sales office. Buyers do not want to work outside their local timezones to call these publishers for information.

Our global ‘on the ground’ sales teams assist publishers and buyers alike.

Net Result: Local buyers get the placement and audience through 1 point of contact in their own city. Publishers overseas get the higher CPM’s that result from trusted collaboration without resorting to remnant solutions.

Happy advertiser, happy publisher!
Media Director

emitch Limited

(Public Company; 51-200 employees; EMI; Online Media industry)

April 2000 — September 2006 (6 years 6 months)

Included but not limited to:

* Developed and managed a motivated, high performance team of Digital Media Managers and Co-ordinators.
* Managed, developed and grew the portfolio of interactive media clients in a way that maximised overall company returns whilslt delivering best of breed solutions to clients.
* Worked with new and existing clients to understand products, audiences, communication strategies and key messages.
* Clearly communicated these factors to the client in a way that created loyalty and a positive working relationship.
* Led the Media Buying team to develop accurate documents, schedules and placement instructions to internet publishing partners that reflect strategic intent
* Led the media buying team to demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.
* Ensured due credit for media spend with publishers and target yield margins were considered and collectable.
Interactive Media Manager

Outrider

(Public Company; 11-50 employees; Online Media industry)

March 1999 — April 2000 (1 year 2 months)

Strategic planning and management of buying team.
Interactive Media

Foresight New Media

(Privately Held; 11-50 employees; Online Media industry)

January 1999 — March 1999 (3 months)

Online Marketing.
Marketing Executive

Lithium Interactive

(Privately Held; 1-10 employees; Online Media industry)

January 1998 — January 1998 (1 month)

Initiated the successful development and online promotion of one of Australia’s most frequently used specialised portals.

Responsible for planning and execution of marketing strategies to win new business accounts.
Media Assessment Systems Analyst

The Media Business Group

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1997 — January 1998 (1 year 1 month)

Analysing campaign data for enhancement of Direct Response advertising effectiveness.

Responsible for creating client campaign databases, manipulating captured data to obtain the most pertinent results, transcribing into reader friendly formats for presentation and effective campaign planning.
Account Handler / Marketing Assistant

Trams Computing

(Privately Held; 11-50 employees; Information Technology and Services industry)

January 1996 — January 1997 (1 year 1 month)

Responsible for servicing accounts within the advertising publishing and media industries; specializing in Apple Mac systems.
Marketing Assistant

Target IT Limited

(Public Company; 1-10 employees; Information Services industry)

January 1995 — January 1996 (1 year 1 month)

Assisting the Marketing Manager with duties including Market Research, Data Entry, Quantitive / Qualaitive Analysis, Cross Referencing, Cold Calling and Mailshot Design/Compilation for accounting information systems.