
Online Advertising
Sydney Area, Australia

Online Advertising
Sydney Area, Australia
Recently graduated from ESSCA (a top-ranked French business school -www.essca.fr-), I passed my master degree with an Entrepreneurship specialisation, my study project was a webagency named Fluid'Advance.
I also did a thesis about the offline media usage in the website promotion strategies. I have a passion for the web and advertising that's why I founded a personnal blog about these topics -http://brieuc.biz-.
I arrived in Sydney in september 2008 to have new experiences in advertising especially online.
Online & Offline Media, Digital, Strategy, Project Management, Sales, Email, Data, Analytics, Blog, Event-based Promotions, Creation,
(Graphic Design industry)
January 2008 — June 2008 (6 months)
Publicis group in Marcel Paris -http://www.marcelparis.com-
Marcel is a creative agency with several clients like Diesel, Nestlé, Coca-Cola, Minute Maid, Ballantine's, France 24. For 6 months, I was in charge of Ballantine's and Pastis 51. I dealt with client relations, the creative and the supplier teams. I worked for different national campaigns (12yo Ballantine's launch, Finest Ballantine's and Eurocup campaign for Pastis 51) and other more specific one (Limited Edition Éric Cantona for Pastis 51, special billboards for Ballantine's in La Défense for example).
(Events Services industry)
January 2007 — January 2008 (1 year 1 month)
In ESSCA, I participated to the Mercure Organisation 2007.
This organisation is in charge of organising the School Gala, a tradition in ESSCA for more than 50 years, 2000 persons are invited (students, parents, teachers, partners) for a 140 000 euro budget party.
I was in charge of the Communication and Relationship commission with a 5 person team. I created a lot of things like a website, mailing (mostly in Flash), booklets, flyers, movies -still available on -http://www.dailymotion.com/assomercure2007- and a blog -still available http://mercu2007.blogspot.com-. We raised also more than 35 000 euros and created interesting relations with our partners (national and local companies).
(Privately Held; 51-200 employees; Cosmetics industry)
August 2006 — December 2006 (5 months)
During this internship in Montreal, I was national sales director assitant.
I had to manage with an extern company the creation of a new tool.
This tool analyses the sales of the company in Canada from the resellers to the customers.
I also had different views about merchandising and communication.
(Privately Held; 51-200 employees; Information Technology and Services industry)
May 2005 — July 2005 (3 months)
I was marketing assistant in Chennai (India).
I had to realise a market study about ERP and Post-ERP european markets.
Master, Advertising, Web, Entrepreneurship, 2003 — 2008
Advertising, Internet, Communication, Soccer, Tennis
Association Mercure 2007
http://mercu2007.blogspot.com