Bridget Larkin

Current

Regional Print Consultant - Charlotte Area at Electric City

Past

Business Owner/Marketing Director at Ripple Effect Development
Contract Technical Writer at International Paper
Manager, End User and Technical Documentation at First Wave Technologies

Lead Instructor at First Wave Technologies
Business Analyst/System Implementation/Instructor at Sales Technologies

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Education

Georgia Institute of Technology

Recommended

5 people have recommended Bridget

Connections

106 connections

Industry

Printing

Websites

My Blog

Bridget Larkin’s Summary

My interests and expertise lie in the areas of sales, marketing, training and development.

Strong technical aptitude, excellent verbal and written communication skills, department management.

Bridget Larkin’s Specialties:

Field marketing, collateral development, business development, sales, internet marketing with email blast & direct mail program creation and execution

Bridget Larkin’s Experience

Regional Print Consultant - Charlotte Area

Electric City

(Printing industry)

December 2008 — Present (1 year 1 month)

A division of Consolidated Graphics, (www.cgx.com) one of the nation's largest commercial printers and a marketing solutions provider specializing in print collateral, magazines & periodicals, fulfillment services, direct mailing including variable data, and reducing costs associated with marketing programs.

I provide a consultative approach to problem solving, build long term partnerships, and provide options for ways to increase your ROI.
Business Owner/Marketing Director

Ripple Effect Development

(Restaurants industry)

2005 — December 2008 (3 years )

• Direct forward-thinking marketing team. Grew business from $0 in sales to $1.9M in sales in three years. Coaching existing locations to increase unit sales.

• Innovator in field marketing, internet marketing (Google AdWord campaigns, email broadcasts) & telemarketing campaigns. Direct mail campaign development and delivery. Programs adopted by the franchisor and implemented nationwide. Defined, developed and managed a comprehensive marketing plan .

• Plan and execute the opening of five restaurants within a four year period, including site selection, interior design, recruiting employees, creating and conducting training programs for new employees. Restaurant design and color scheme standards implemented nationwide by franchisor.

• Perform customer satisfaction audits and develop employee retention plans (60+ employees.)

• Designed and developed online order and payment website.
Contract Technical Writer

International Paper

(Packaging and Containers industry)

2003 — 2004 (1 year )

• Worked directly with executive management to develop accurate and user-friendly reference materials.

• Managed cross-functional teams to assemble information, provide quality assurance testing, and develop concise user documentation.
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Manager, End User and Technical Documentation

First Wave Technologies

(Computer Software industry)

1997 — 1999 (2 years )

• Managed a department of eight professional technical writers. Reduced department labor costs by engaging contract instructional designers.

• Directed thoughtful and timely decisions regarding employment, compensation, performance coaching and appraisal, training, and career development. Prepared and met the departmental annual budget.

• Managed a cross functional-team that designed, created, and published end user, technical user, and online documentation using best-of-class information mapping standards.
Lead Instructor

First Wave Technologies

(Computer Software industry)

1993 — 1997 (4 years )

Created customized, multiple day training programs for sales force automation in the pharmaceutical, call center, and consumer package goods industries. Course design included novice user training through advanced programming skills. Designed and developed Train-the-Trainer courses for multiple clients. Scheduled and coordinated concurrent training sessions nationwide. Managed teams including 10 instructors.
Business Analyst/System Implementation/Instructor

Sales Technologies

(Privately Held; Computer Software industry)

1991 — 1993 (2 years )

• Created customized, multiple day training programs.
• Course design included novice user training on customer relationship mangement software for sales teams.
• Designed and developed Train-the-Trainer courses.
• Built and tested client information database mapping programs, created and tested custom screens for sales data capture and use, and managed projects from design, build, test, roll out.

Bridget Larkin’s Education

Georgia Institute of Technology

BS , Industrial Management , 1982 — 1987

Activities and Societies:

Co-operative Education Student
Certificate in Industrial/Organizational Psychology
Certificate in Personality/Social Psychology

Additional Information

Bridget Larkin’s Websites:

My Blog

Bridget Larkin’s Interests:

Family & Community Involvement Environmental Awareness Professional Muralist - large scale commercial and residental murals Online web development, continuing to learn latest technologies, Cooking healthy meals

Bridget Larkin’s Groups:

- Collaborative Ventures Business Development Group
- American Society of Training and Development
- Charlotte Chamber of Commerce
- Mooresville Chamber of Commerce
- Georgia Tech Alumni Association
- Second Harvest Food Bank
- Mooresville Soup Kitchen
- Dress for Success Donor
- Shilling Farms YMCA Board of Directors