Brian Wiggins

Brian Wiggins

Social, grass roots, and guerilla marketing expert, soon to be BBQ sauce czar of Philadelphia

Greater Philadelphia Area
Marketing and Advertising

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Brian Wiggins's Overview


500+ connections


Brian Wiggins' Summary

I develop marketing and media campaigns that build loyalty with current audiences and bring in fresh faces. I am media-agnostic: I will use the most relevant channel to attract the desired audience, whether that be traditional marketing, social media channels, content development, event planning, or a hybrid of approaches.

My experience in sales leadership and knowing how to play to an individual's strengths results in stable teams that deliver the goods.

In my spare time, I participate in rock climbing and Brazilian jiu jitsu, and can often be found working my grill and smoker on the weekends.

Brian Wiggins' Experience

Head Pitmaster in Charge

Saint Brian's Premium BBQ

Sole Proprietorship; Myself Only; Food & Beverages industry

April 2014Present (6 months) Greater Philadelphia Area

Quite simply, the best barbecue sauces and rub you have every tasted. Your tongue will leap out and smack you in the back of the head. Available at and at limited engagements at the Whole Foods Hatchery in Cherry Hill, NJ.

Audience Development Director

Philadelphia Business Journal

Privately Held; 11-50 employees; Newspapers industry

November 2009Present (4 years 11 months) Greater Philadelphia Area

• Winner of 2011 PRSA Ladle (Public Service category) for PBJ Women's Conference, benefiting Susan G Komen for the Cure, Philadelphia Affiliate
• Winner of ACBJ Marketing Excellence Awards for marketing programs in 2010 (2) and 2011
• Winner of ACBJ American Eagle Award (2011)
• Organize and execute the Small Business Expo, showing steady growth YOY
• Lead staff of audience development sales representatives in sales and marketing efforts to grow paid circulation, email circulation, and event attendees
• Contributor to the Social Madness blog on
• Monthly P&L shows 50%+ profit margins for all marketing activities
• Created new workshop series that resulted in 100+ new subscriptions and aided renewal rate (Sales Boot Camp, Social Media Summer Camp, etc)
• Coordinated monthly networking event that is the largest in Philadelphia with 130+ attendees
• Key person in developing social media marketing strategy that resulted in 300%+ growth in social media presence

Adjunct Professor

Cabrini College

August 2010December 2012 (2 years 5 months) Radnor, PA

July 2011July 2012 (1 year 1 month) Greater Philadelphia Area

Training Manager


April 2008January 2009 (10 months) United States

Workshop Facilitator

Universal Technical Institute

May 2005September 2007 (2 years 5 months)

Instructor/Coach/Pro Shop Manager

Philadelphia Rock Gyms (PRG)

September 2005June 2007 (1 year 10 months) Oaks, PA

February 2005May 2005 (4 months)

Retail Supervisor


August 2003February 2005 (1 year 7 months) United States

Store Operations Supervisor

Eastern Mountain Sports

November 2001August 2003 (1 year 10 months)

High Ropes Specialist

Outward Bound

May 2002August 2002 (4 months)

Special Projects Editor

CN8 News

January 2001May 2002 (1 year 5 months)

Director of Regional Expansion

Alpha Chi Rho National Fraternity

20002001 (1 year)


Ship Bottom Beach Patrol

June 1996August 1999 (3 years 3 months) Ship Bottom, NJ

Promotions Assistant/Street Squad

Y100 (WPLY 100.3 FM)

19981999 (1 year)

Brian Wiggins' Projects

  • Philadelphia Business Journal Expo

    • August 2010 to September 2013
    Team Members: Brian Wiggins

    In the absence of a general business expo in Philadelphia, I was charged with bringing one back under the Business Journal banner. Since its inception in 2010, it has grown to over 70 exhibitors and over 600 attendees, featuring such blue chip speakers as Ed Rendell, Jenn Lim of Delivering Happiness (consultant for Zappos) and the Disney Institute.

Brian Wiggins' Honors and Awards

  • Silver Ladle

    PRSA Philadelphia Chapter
    • December 2011

    Awarded 2nd place for the Women's Conference

  • Marketing Excellence Award: Event Category

    American City Business Journals
    • May 2011

    Recognized for developing the Crash Course workshop series

  • Marketing Excellence Award: New Media Category

    American City Business Journals
    • May 2011

    Recognized for the Book of Lists Clearance Sale as a revenue generator and source of new subscriptions

  • Marketing Excellence Award: New Media Category

    American City Business Journals
    • May 2012

    Recognized for the earthquake promotion email to solicit new subscriptions

  • American Eagle Award

    American City Business Journals
    • May 2012

    Considered ACBJ's highest honor, awarded in recognition of the Women's Conference

Brian Wiggins' Skills & Expertise

  1. Social Media Marketing
  2. Leadership
  3. Social Media
  4. Training
  5. Public Speaking
  6. Marketing
  7. Advertising
  8. Time Management
  9. Marketing Strategy
  10. Sales Management
  11. Strategic Planning
  12. Business Development
  13. Leadership Development
  14. Marketing Communications
  15. Selling Skills
  16. Strategic Communications
  17. Coaching
  18. Performance Management
  19. Public Relations
  20. Social Networking
  21. Blogging
  22. Entrepreneurship
  23. Event Planning
  24. Team Leadership
  26. Team Building
  27. CRM
  28. Sales
  29. New Business Development
  30. Management
  31. Editing
  32. Email Marketing
  33. Digital Marketing

View All (33) Skills View Fewer Skills

Brian Wiggins' Education

Strayer University


La Salle University


Shawnee High School


Brian Wiggins' Additional Information


Management and Sales Training, Organizational Development, Rock Climbing, Home Improvement, Video Editing, Photography, Grilling, International Travel, Brazilian jiu jitsu

Groups and Associations:

Alpha Chi Rho National Fraternity, Omega Phi Chapter Philly Ad Club PBN

Honors and Awards:

ACBJ Marketing Excellence Award, 2011, 2012
ACNJ American Eagle Award, 2012
PRSA Silver Ladle, 2011

Contact Brian for:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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