Brian Whaley

Current

Manager, Enterprise Web Development at Bristol-Myers Squibb

Past

Project Manager at Bristol-Myers Squibb
Senior Advisor, Web Developer at Bristol-Myers Squibb
Senior Developer at Telcordia Technologies

Team Lead at Telcordia Technologies
Web Developer at Bristol-Myers Squibb
Webmaster at NWCD - New World Computers Direct

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Education

Stevens Institute of Technology
Rutgers, The State University of New Jersey-New Brunswick
Rutgers Preparatory School

Recommended

8 people have recommended Brian

Connections

166 connections

Industry

Internet

Websites

Brian Whaley’s Summary

Technical Team Manager and Project Manager focused on Microsoft web technologies to deliver enterprise applications. Current specialization is in promotional Internet Marketing web sites.

Brian Whaley’s Specialties:

Project Management, Continuous Integration, Automated Unit Testing, Search Engine Optimization, Web Analytics

Brian Whaley’s Experience

Manager, Enterprise Web Development

Bristol-Myers Squibb

(Public Company; 10,001 or more employees; BMY; Pharmaceuticals industry)

September 2005 — Present (3 years 11 months)

Assembled a team of .Net developers who designed and constructed a state-of-the-art, reusable web site platform. The existing Java based Broadvision Internet marketing web sites were then migrated to the new platform. This new platform focused on improvements from the original platform, with features such as a web services architecture, search engine optimization, web analytics, and reusable components. The ROI of the original investment was achieved through minimizing individual site development costs by 15%, hosting costs by 70%, and time to market by 20%. Blending both onshore and offshore resources created savings of up to 25% annually. Continuous Improvements to the platform over time were achieved through the use of open source Continuous Integration, Automated Build, and Automated Testing tools. The team grew to 18 developers, managing up to 40 web sites, with an annual budget of $3M. Team capacity was up to 10 projects concurrently, with an average of 60 projects per year.
Project Manager

Bristol-Myers Squibb

(Public Company; 10,001 or more employees; BMY; Pharmaceuticals industry)

December 2003 — September 2005 (1 year 10 months)

Managed a team of 6 developers focused on developing new applications to streamline and automate manual processes within the IM organization. The team was also responsible for maintaining over 100 existing applications and web sites. On a monthly basis, the queue of work was reviewed and prioritized across multiple groups and multiple initiatives. Developed a set of design standards and implemented them across the IM organization. Implementing these standards spanned over 50 stakeholders involving 15 developers across matrix organizations, involving up to 20 web sites.
Senior Advisor, Web Developer

Bristol-Myers Squibb

(Public Company; 10,001 or more employees; BMY; Pharmaceuticals industry)

April 2000 — December 2003 (3 years 9 months)

Designed, developed, and constructed over 40 web sites and web applications in support of the IM organization. Projects focused on process improvement. This was achieved through the implementation of developer working groups, reusable components, best practices documentation, project document templates, code libraries, standard operating procedures, project tracking tools, and collaboration spaces.

Responsibilities include:
• Manage projects both in groups and independently in a matrix structure across functions
• Initiate continuous improvement processes such as training sessions, roundtables, surveys, and usability evaluations
• Innovations include project document templates, code libraries, standard operating procedures, project tracking tools, web site design standards and templates, parallel programming development methodologies
Senior Developer

Telcordia Technologies

(Privately Held; 1001-5000 employees; Telecommunications industry)

April 1999 — April 2000 (1 year 1 month)

Brought my experience with innovative graphic design and web based programming skills to a native Lotus Notes environment. Was team lead for a group of 12 developers, engineers, and testers. My primary objective was to build the Review Tracking System (RTS). RTS is a document review tracking workflow application designed to track documentation iterations, collect error metrics, and achieve Carnegie Mellon University SEI CMM Level 5.

Responsibilities include:
• Senior Developer on a team of 12
• Mentor to Junior Developers. Provide coaching on design, programming and usability concepts
• Bring innovative graphic design and web based programming skills to a native Lotus Notes environment
• Develop and improve local procedures, departmental development standards and graphic content
• Applications include RTS - document review tracking workflow database designed to track documentation iterations, collect error metrics, and achieve Carnegie Mellon University SEI CMM Level 5
Team Lead

Telcordia Technologies

(Privately Held; 1001-5000 employees; Telecommunications industry)

October 1998 — April 1999 (7 months)

Design and development team lead in a group of 8 developers who were charged with migrating, redesigning and rebranding the Bellcore web site to the new Telcordia company name. Developed a simple content management strategy based on PERL and server side includes. This file based content management system was designed to easily reorganize and re-skin content with ease. Because of the modular and flexible design, many new sections of the site were able to be created very easily, the site was able to grow to over 500 pages, and was able to go through many graphic redesigns very quickly.

Responsibilities include:
• Lead designer and a developer on a team of 8
• Emphasis on usability, web site performance, cross browser compatibility, expandability and security
• Sites include Bellcore.com, Telcordia.com, 800TeachMe.com, InSite intranet web sites
• Leverage PERL, Server Side Includes, and JavaScript to deliver content that is quickly and easily maintained
Web Developer

Bristol-Myers Squibb

(Public Company; 10,001 or more employees; BMY; Pharmaceuticals industry)

November 1997 — October 1998 (1 year)

I was hired to add graphic design and web development skills to the team. Over the course of the year I learned to develop Lotus Notes applications, both for native Notes and for the Web. I was involved in many of the web based projects to add creativity and apply standard web usability conventions to applications. Some of the projects that I worked on were pravachol.com and glucophage.com, both prominent blockbuster brands for Bristol-Myers Squibb.

•Lead graphic designer and web developer on a team of 6
•Work directly with clients to understand their business needs and develop a timeline for delivery
•Research and implement web advertising strategy and search engine optimization standards
•Conduct competitive analyses of other pharmaceutical company's internet web site advertisement methods
•Conduct corporate design reviews, web site usability reviews, and research results presentations
•Emphasis on usability, web site performance, cross browser compatibility, and security
Webmaster

NWCD - New World Computers Direct

(Consumer Electronics industry)

July 1996 — November 1997 (1 year 5 months)

I started out as an advertisement designer in the in-house advertising department. My interests had always been in the computer industry, so it was natural for me to set up the print server and pre-flight environment, and pioneer the use of PDFs for advertisement submissions to newspapers and magazines. While working on their advertisements, I was asked to develop their catalog, both in print and online. Working on the catalog introduced me to all the complexities of the print world, but developing their web site was my passion. The site was built with an online catalog database, departments similar to the print catalog, a simple search feature, and a shopping cart for ordering. We were one of the first online web sites in 1996 to partner with an online bank and automated transaction service to provide an e-commerce web site that accepted credit cards. I nurtured the site through its growth by focusing on search engine optimization, reciprocal advertising, and banner sales.

Additional Information

Brian Whaley’s Websites:

Brian Whaley’s Interests:

Scuba Diving; Photography; Travel; Coin Collecting; Genealogy; Science Fiction and Fantasy Novels; Magic: The Gathering; Warhammer 40k; World of Warcraft; Detroit Sports - Red Wings, Pistons, Tigers, and Lions; Rutgers Football;