Music, Trends & Social Media
Singapore
- Current
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- Co-founder at One9Ninety
- Co-founder at DOPE
- Creator at AWE50ME
- Founder, Communication Architect at b-side
- Co-founder at RightClickA Music
- Past
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- Vice President, Network Marketing at MTV Asia
- Country Manager, Singapore at Mobile365 (formally Mobileway now Sybase365)
- Education
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- King's College London, U. of London
- University of Sussex
- Connections
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56
connections
- Industry
- Marketing and Advertising
- Websites
Brian Tiong’s Summary
Brian Tiong was the former head of marketing for MTVAsia, and now a communication architect with his consultancy b-side, a music & trends community expert with RightClickA, a creative social network creator with AWE50ME, a cool hunting review and online retailer with DOPE and part of exclusive network called POOL.
He has worked with various brands ranging from Philip Morris, Nike, Heineken, Tiger Beer, Motorola, Philips, Maybelline, Rimmel, MTV, MSN, Yahoo, Nokia, Palm, StarTV and Universal Music. For more information, link to www.poolatwork.com
b-side is...
A trends & marketing consultancy that explores new trends in social media and community cultures to help brands formulate a listening strategy on consumer conversations and understand how collaborative content creation and community participation can help brands have fans like bands.
RightClickA is...
A music network centered around DJ mix-music culture on the tipping point. It is a social media network of trendsetters and opinion leaders that are engaging in the consumption of content, having conversations and sharing it with their community. It is constantly creating the viral word of mouth.
AWE50ME is...
A creative social network where unique individuals share their vision with each other. It is an active black book of exciting people across Asia living their passion and creating the scene around Art, Design, Music, Photography, Fashion, Video, Events and Popular Lifestyle Culture. Our network profiles their personalities, their work and their communities.
DOPE IS.....
The concierge of cool that recommends the freshest gear in art + design, travel, music, gadgets, fashion, street culture, drinking + eating, nightlife, people, parties, festivals, lifestyles and alternative cultures together with an online store.
Brian Tiong’s Specialties:
I am an observer and now a participant in this brave new connected world. Digital community culture, new forms of social entertainment and emerging technology are my areas of interest
I do consultancy in:
- Trend Research
- Insights Workshops
- Identification & Engagement of Opinion leaders
- Marketing Platform Development & Communication Architecture
- Operational Execution & Activation
Brian Tiong’s Experience
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Co-founder
One9Ninety
(Marketing and Advertising industry)
November 2008 — Present (9 months)
One9Ninety is a Social Media Marketing and Internet Word of Mouth Company
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Co-founder
DOPE
(Retail industry)
July 2008 — Present (1 year 1 month)
DOPE IS..... The concierge of cool that recommends the freshest gear in art + design, travel, music, gadgets, fashion, street culture, drinking + eating, nightlife, people, parties, festivals, lifestyles and alternative cultures together with an online store.
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Creator
AWE50ME
(Internet industry)
October 2007 — Present (1 year 10 months)
AWE50ME is... A creative social network where unique individuals share their vision with each other. It is an active black book of exciting people across Asia living their passion and creating the scene around Art, Design, Music, Photography, Fashion, Video, Events and Popular Lifestyle Culture. Our network profiles their personalities, their work and their communities.
-
Founder, Communication Architect
b-side
(Marketing and Advertising industry)
December 2005 — Present (3 years 8 months)
b-side is... A trends & marketing consultancy that explores new trends in social media and community cultures to help brands formulate a listening strategy on consumer conversations and understand how collaborative content creation and community participation can help brands have fans like bands.
-
Co-founder
RightClickA Music
(Music industry)
May 2005 — Present (4 years 3 months)
RightClickA is... A music network centered around DJ mix-music culture on the tipping point. It is a social media network of trendsetters and opinion leaders that are engaging in the consumption of content, having conversations and sharing it with their community. It is constantly creating the viral word of mouth.
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Vice President, Network Marketing
MTV Asia
(Public Company; VIA; Entertainment industry)
February 2004 — November 2006 (2 years 10 months)
Head of Marketing for MTVAsia for Consumer, Trade and Sponsorship Marketing
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Country Manager, Singapore
Mobile365 (formally Mobileway now Sybase365)
(Public Company; SY; Computer Software industry)
September 2004 — February 2005 (6 months)
Country Manager, Singapore and Regional Business Development Asia & Global Accounts
Brian Tiong’s Education
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King's College London, U. of London
M.Sc , International Management , 1994 — 1995
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University of Sussex
B.Eng , Electronic Engineering , 1991 — 1994
- Activities and Societies:
- Research into Music Culture
