
Founder, B-side: Digital Marketing Consultancy
Singapore

Founder, B-side: Digital Marketing Consultancy
Singapore
Brian is the former Head of Marketing for MTVAsia and a new media evangelist.
He has worked with various clients ranging from Tiger Beer, Motorola, Philips, MSN, Yahoo, Nokia, Palm, StarTV, Universal Music on various traditional & new media marketing initiatives & strategy.
These days, Brian spends most of his time observing and exploring cool new media trends and community cultures to help brands understand people and their networks in order for them to innovate, strategise and transform their businesses to communicate effectively with their target audience in this fast changing new media space.
He is a part of a collective of creatives, strategists, brand architects & trend analysts with www.poolatwork.com and also writes for www.b-side.com.sg which is a new media marketing blog.
B-side has been exploring the cultural behaviour on how people create, consume & share media across the globe & how these social media communities & networks are transforming the marketing and media world today.
Living, breathing and evangelizing digital media within various organizations for many years, the B-side team developed a full range of services tailored to help your company understand, evangelize, strategize and execute digital media strategies.