Founder and Principal at House of Copy, Expert SEO/PPC Specialist, Copywriter, and Online Marketer
Greater Los Angeles Area
- Current
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- Lead SEO Trend Specialist at Break.com
- Founder and Principal at House of Copy
- SEO Specialist at UCLA Medical Center
- Past
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- Content Strategist at Disney Consumer Products
- Strategic Account Manager for Ask.com at IAC Advertising Solutions
- Senior Content Specialist at Yahoo! Search Marketing
- Content Specialist at Yahoo! Search Marketing
- Editor and Writer at San Marino Tutoring Academy
- Writing Tutor & GWT Specialist at Educational Opportunity Program - Cal Poly Pomona
- Editor-in-Chief at "Harvest International" Literary Anthology
- Staff Editor at "Pomona Valley Review" Literary Journal
- Education
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- California State Polytechnic University-Pomona
- California State Polytechnic University-Pomona
- Recommended
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2 people have recommended Brian - Connections
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81
connections
- Industry
- Writing and Editing
- Websites
Brian Thomas Clark’s Summary
Brian Thomas Clark’s Specialties:
SEO, SEM, Copywriting, Copyediting Content Creation, Content Strategizing, Link Building, Search Engine Lead Generation, Editorial Management, Advertising Networks, Viral Marketing, Social Media.
Brian Thomas Clark’s Experience
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Lead SEO Trend Specialist
Break.com
(Privately Held; Internet industry)
July 2009 — Present (5 months)
• Content creation and strategizing to garner increased organic search traffic across all Break Media properties
• Write proprietary, instructional and creative content for the new Break Studios project
• Manage team of freelancers and editors tasked with creating content for various Break Media properties
• Engage in online link building programs by researching potential linking opportunities, contacting companies, and implementing links for Break Media properties
• Compile and create daily list of online trends for content generation to various Break Media Properties
• Analytical reporting of data for all SEO and SEM efforts using Google Analytics and proprietary tools
• Create and modify SEO aspects of various Break Media properties, including titles, descriptions, headers, keywords, and internal/external linking strategies -
Founder and Principal
House of Copy
(Partnership; Marketing and Advertising industry)
November 2008 — Present (1 year 1 month)
Full service copywriting specialists. We provide advertising/marketing writing, creative writing, editing, proofreading, SEO Management and Social Networking Management services with an eye towards creativity and liveliness. Fill out our contact form at HouseofCopy.com for a free evaluation and competitive estimate.
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SEO Specialist
UCLA Medical Center
(Educational Institution; 5001-10,000 employees; Hospital & Health Care industry)
July 2008 — Present (1 year 5 months)
•SEO Specialist for http://bariatrics.ucla.edu, http://eatingdisorders.ucla.edu, http://esophagealcenter.ucla.edu, http://breastcenter.ucla.edu, http://arrhythmia.ucla.edu, www.uclahealth.org and more
•Create, Implement, and Optimize SEO components for multiple sites, including meta-data, title tags and headers
•Copywriting creation and optimization to perform well in search rankings
•Create and implement SEO products and tools outside of page content, including XML Sitemaps and Google Analytics
•Create and deliver an SEO Guidelines Manual to assist staff in optimizing future UCLA Health microsites -
Content Strategist
Disney Consumer Products
(Public Company; DIS; Consumer Goods industry)
August 2008 — December 2008 (5 months)
•Strategized and consulted on the redesign and implementation of the Disney Shopping website
•Created, Implemented and Optimized SEO components for the Disney Shopping website, including title tags, product copy and meta-data
•Copywriting and Copy Editing for Disney Shopping, Disney Store and Disney Outlet products
•Created a homegrown taxonomy and categorization rules for the 6000 product SKUs sold through the Disney Shopping website
•Created new product keyword tags for internal Endeca search capability within the Disney Shopping website -
Strategic Account Manager for Ask.com
IAC Advertising Solutions
(Public Company; 10,001 or more employees; Online Media industry)
May 2008 — August 2008 (4 months)
•Editorial, Analytical and Strategic management of over 40 platinum accounts
•Created, Launched and Optimized accounts across multiple verticals to achieve maximum revenue growth and ROI
•Developed successful strategies for top clients based on buy cycles, website architecture, marketing philosophy and demographics -
Senior Content Specialist
Yahoo! Search Marketing
(Public Company; 10,001 or more employees; YHOO; Internet industry)
October 2006 — May 2008 (1 year 8 months)
•Editorial, Analytical and Strategic role in search marketing accounts for top agency clients
•Optimized various advertising agency accounts to add over 3 million in additional revenue
•Created, implemented and optimized ad copy to achieve best ranking possible in Yahoo! search results
•Helped to spearhead an advertising agency Book of Business model and develop best practices
•Vertical market specialization in Business & Finance, Retail, Pharmaceuticals, Education, Travel, Entertainment and Sports -
Content Specialist
Yahoo! Search Marketing
(Public Company; 10,001 or more employees; YHOO; Internet industry)
October 2005 — October 2006 (1 year 1 month)
•Editorial and Analytical role working on search marketing accounts running on Yahoo! Networks
•Created, implemented and optimized ad copy to achieve best ranking possible in Yahoo! search results
•Optimized online campaigns across vertical markets to ensure excellent performance and ROI
•Vertical market specialization in Pharmaceuticals, Business & Finance and Education -
Editor and Writer
San Marino Tutoring Academy
(Education Management industry)
June 2005 — November 2005 (6 months)
• Created SAT Practicum exercises for high school students
• Wrote and edited various SAT Practicum exercises
• Edited student-written SAT essays for grammar, punctuation, and spelling -
Writing Tutor & GWT Specialist
Educational Opportunity Program - Cal Poly Pomona
(Higher Education industry)
February 2005 — July 2005 (6 months)
• Counseled EOP students to improve writing techniques
• Coached students in preparation for Graduation Writing Test
• Scheduled, evaluated, and scored Graduation Writing Tests -
Editor-in-Chief
"Harvest International" Literary Anthology
(Writing and Editing industry)
December 2003 — April 2005 (1 year 5 months)
• Managed creative and business development
• Scheduled staff meetings and set deadlines
• Selected, proofread, and edited submissions
• Implemented coordination of text and graphics
• Developed cover art and overall layout in pre-production
• Obtained necessary copyright permissions -
Staff Editor
"Pomona Valley Review" Literary Journal
(Educational Institution; 11-50 employees; Writing and Editing industry)
September 2001 — June 2002 (10 months)
• Edited, proofread, and selected submissions
• Modified submissions for transfer to publishing program
• Developed overall layout and design in pre-production
• Marketed product to community
Brian Thomas Clark’s Education
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California State Polytechnic University-Pomona
M.A. , English - Literature and Language , 2006 — 2008
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California State Polytechnic University-Pomona
B.A. , English - Literature and Language , 1998 — 2002
Additional Information
Brian Thomas Clark’s Websites:
Brian Thomas Clark’s Interests:
Writing, golf, drums, anything outdoors, enjoying classic movies, theatre, British comedy, wine
Brian Thomas Clark’s Groups:
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LinkedSEO -
Writing Mafia -
Online Advertising Professionals -
Search Engine Land -
thinkLA -
Advertising Copywriting -
Yahoo Employees and Alumni Group -
The Creative Professionals Network -
Digital LA -
Fiction Writers Guild -
Authors of Fiction -
ASK.COM -
Cal Poly Pomona Alumni Association -
CAL POLY POMONA -
Cal Poly Pomona Alumni Group -
Freelance professionals -
Copywriter's Guild -
Software Resources Alumni -
Writer's Cafe'
Brian Thomas Clark’s Honors:
- Published Poetry Author: "Munich, and the Bed is Broken," "The Man at the
Window and Who He Wanted to Love," Harvest International, 2006
- Published Fiction Author: “The Snow Inside,” Harvest International, 2005
- Published Poetry Author: “Fourteen Underwater,” Harvest International, 2005
- Published Fiction Author: “One Hour,” Pomona Valley Review, 2002
Brian Thomas Clark’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
