
Partner | CEO at Context
Greater Grand Rapids, Michigan Area

Partner | CEO at Context
Greater Grand Rapids, Michigan Area
Driving new business opportunities through the intelligent application of marketing strategy and execution.
Our agency focuses on
Performance based marketing
Event / Trade Show planning and execution
Digital / Traditional Promotions
SEM / SEO (Google certified)
Business develop planning
CRM Implementation
Multimedia / Animation services
Brand development
"Creating the next blue ocean"
Strategic Consulting
Search Engine Marketing
Digital / Interactive Advertising
Google Certified
User Experience design
Defining / Developing Measurement Strategies - Sponsorships, Activation
Interactive Project Management - Online / Offline systems
Branding and Identity development
Sales / Business Development (Solution Selling)
Monetization of technology applications
Relationship Marketing strategy
(Privately Held; Marketing and Advertising industry)
December 2007 — Present (1 year 8 months)
Context MG provides a blended service offering focusing on Strategy, Creative, and Business Development planning and execution. Our core focus in on Performance Based Digital Sales and Marketing efforts. We are Google certified and also specialize in online CRM implementation.
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 2006 — December 2007 (1 year 2 months)
Appointed to Relay management group charged with leading business development and defining future strategy and direction for the organization.
(Public Company; 51-200 employees; Marketing and Advertising industry)
March 2005 — October 2006 (1 year 8 months)
Management and execution of technology initiatives for Relay.
Core member of the business development team actively engaged in the development and “sell-in” of Relay’s strategic consulting service offering to new and prospective clients.
Responsible for incremental organic growth through innovation with Relay’s existing AOR (agency of record) accounts.
Responsible for identifying and monetizing new revenue streams for Relay through technology innovation.
Expanded company offerings by launching: Relay InfoNet, Relay SponsorNet, Relay ELG,
Chairman’s Award Recipient in 2005 for leading innovation with passion and for providing breakthrough ideas which improve process, have a financial impact, and enhanced a client/third party relationship.
Oversaw development and implementation of Relay’s proprietary measurement systems, which in turn have provided a 200% ROI and provided key efficiencies and “first in market” capability to measure program effectiveness in real time.
(Privately Held; 11-50 employees; Management Consulting industry)
2000 — 2005 (5 years)
Lead the business development team responsible for selling NCI's technology services
Aquired and managed NCI's key account responsible for triple digit revenue growth
Launched the largest on-premise technology driven data collection program in the US history and oversaw day to day operations
B.S. Marketing / Bus Admin , Technology, Marketing , 1996 — 2000
Proficient in all MS systems
Emerging technologies, Marketing Intelligence, Skiing, Financing, Real Estate Development, Automotive enthusiast, "The universe in a nutshell", Bill Bryson, Relationship Marketing, Biking, Tennis, Music, Travel, "Love is the Killer App" - Tim Sanders, Blue Ocean Strategy
Project Management Institute
PMP (Project Management Professional) Certified