Brian Spaid
PhD Candidate and Lecturer in Marketing
- Location
- Knoxville, Tennessee (Knoxville, Tennessee Area)
- Industry
- Marketing and Advertising
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Brian Spaid's Overview
- Current
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- Ph.D. Candidate and Lecturer in Marketing at University of Tennessee
- Past
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- User Experience Manager at University of Tennessee - College of Business Administration Technology Integration Services
- Vice-President & Creative Director at Mediapulse
- eBusiness Project Manager at Adaptec
- Senior Online Marketing Producer at HSR Business to Business
- Education
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- University of Tennessee-Knoxville - College of Business Administration
- University of Tennessee-Knoxville - College of Business Administration
- University of the Pacific
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Regent's College (London, England)
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Trinity College of Music (London, England)
- Connections
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157 connections
- Websites
Brian Spaid's Summary
Marketing researcher focused on consumer behavior and the role of mobile technologies during shopping.
Specialties
Mobile marketing, mobile commerce, shopper marketing, consumer behavior, mobile technologies
Brian Spaid's Experience
Ph.D. Candidate and Lecturer in Marketing
University of Tennessee
Educational Institution; 5001-10,000 employees; Higher Education industry
August 2009 – Present (2 years 10 months) Knoxville, Tennessee Area
User Experience Manager
University of Tennessee - College of Business Administration Technology Integration Services
May 2006 – July 2007 (1 year 3 months)
Managed the design and implementation of a building-wide kiosk system designed to automate the management of and access to classrooms and teamrooms in the Haslam Business Building.
Vice-President & Creative Director
Mediapulse
Privately Held; 1-10 employees; Internet industry
October 2001 – July 2005 (3 years 10 months) Knoxville, Tennessee Area
Managed numerous award-winning online branding and web application engagements for clients such as Singer Sewing Company, DENSO, New Homes Guide, and Shoney’s Restaurants.
eBusiness Project Manager
Adaptec
Public Company; 201-500 employees; ADPT; Computer Hardware industry
March 1999 – June 2001 (2 years 4 months)
Managed full life cycle of online marketing projects including schedules, contracts, task assignments, communications, risk assessment/mitigation and team of eight developers.
Senior Online Marketing Producer
HSR Business to Business
Privately Held; 51-200 employees; Marketing and Advertising industry
June 1995 – June 1999 (4 years 1 month)
Co-founded eCommerce department and created client web solutions that won national acclaim and resulted in agency’s second win of Advertising Age’s Business Marketing Agency of the Year award (1997).
Brian Spaid's Skills & Expertise
Brian Spaid's Education
University of Tennessee-Knoxville - College of Business Administration
Ph.D., Marketing
2009 – 2013 (expected)
Activities and Societies: AMA, SMA, Phi Kappa Phi
University of Tennessee-Knoxville - College of Business Administration
MBA, Marketing
2007 – 2008
Activities and Societies: Alma and Hal Reagan MBA Fellow, Technology Advisory Board, Tennessee Organization of MBAs
University of the Pacific
B.M., Music Composition
1988 – 1992
Graduated with honors in Music Composition
Activities and Societies: Studied abroad in England, Phi Mu Alpha Sinfonia, Pacific Singers
Regent's College (London, England)
Visual Arts, Art History
1991 – 1991
Trinity College of Music (London, England)
Conducting, Orchestration
1991 – 1991
Brian Spaid's Additional Information
- Websites:
- Interests:
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Personal interests include new technology, guitar, piloting small aircraft, photography, and banknote collecting.
- Groups and Associations:
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AIGA AAF Tennessee Organization of MBAs
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- Honors and Awards:
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Served as judge for the 2006 International WebAwards, guest-conducted Knoxville Symphony Orchestra, and received the Ijams Spirit Award from Ijams Nature Center.
Winner of numerous Web Marketing Association, Summit Creative, Horizon Interactive and American Marketing Association Addy Awards including three Best of Industry WebAwards.
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