
Sooy + Co. : President and Creative Director
Cleveland/Akron, Ohio Area

Sooy + Co. : President and Creative Director
Cleveland/Akron, Ohio Area
25+ years in graphic design and visual communications.
Principal Designer: Altered Ego Fonts
Sooy + Co. is a branding and visual communications firm that creates brands that inspire. We enable business, education and nonprofit organizations to grow, increase market share, build community and raise awareness.
Our clients succeed by differentiating their brand in their audience’s minds and hearts. We empower our clients to define their uniqueness through positioning, strategy, design and marketing that connects with people in print, social, interactive and web media.
Category Expertise:
- Higher Education (Community Colleges, Universities, marketing and communications)
- Non-Profit Organizations (Philanthropic, Community Foundations)
- Branding, strategy and design for small businesses that think like entrepreneurs
Disciplines:
- Positioning and strategy
- Brand Development
- Brand Strategy
- Design in print, interactive, social and web site media
BFA , Graphic Design , 1981 — 1984
Associate's Degree , General Studies, emphasis on Art , 1979 — 1981
COSE Arts and Business Innovation Finalist, 2009
Crain's Cleveland "Cool Places to Work" Finalist, 2008
COSE Ten Under 10 (2007) – for best business practices
Golden 30: Growing Companies Demonstrating World-Class Performance -- Finalist: 2001 - 2008
Golden 30 Winner: 2002
Various Paper and printing awards competitions honors
Recognized and published in business and industry periodicals and publications:
– COSE Update, March 2009, feature article "Married to the Business"
– Contributor, Information Design Handbook by Visocky-O'Grady
– Create Magazine, Mar+Apr 2008, feature article "Package Design Unwrapped"
– HOW Design Magazine, June 2007, feature article "Creative Collections"
– STEP inside Design, June 2005, feature article "Type Legibility"