Lead Consultant & Natural Search Marketing Strategist at Netconcepts, & Owner of Identity Developments
Madison, Wisconsin Area
- Current
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- Lead Consultant & Natural Search Marketing Strategist at Netconcepts
- Owner and Founder at Identity Developments
- Past
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- Natural Search Consultant at Netconcepts
- Natural Search Analyst at Netconcepts
- Natural Search Program Manager at Netconcepts
- Consumer Segment Manager at Newell Rubbermaid (Eldon / Newell Office Products Division)
- Product Manager at Newell Rubbermaid (Eldon / Newell Office Products Division)
- Associate Product Manager at Newell Rubbermaid (Eldon / Newell Office Products Division)
- Senior Account Representative at Newell Rubbermaid (Eldon / Newell Office Products Division)
- National Sales Representative at Newell Rubbermaid (Levolor Home Fashions Division)
- Education
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- University of Nottingham
- Coe College
- Lake Forest College
- Connections
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165
connections
- Industry
- Internet
- Websites
Brian Brown’s Summary
Brian R. Brown is Lead Consultant and Natural Search Marketing Strategist with Netconcepts, the leader in natural search marketing, serving the needs of leading retail brands through natural search technology and professional services. Brian provides thought leadership on SEO (search engine optimization) best practices to premier online brands.
In addition to Netconcepts, Brian manages his solo web presence development practice, Identity Developments, a full service, web standards based web presence company serving the needs of small to mid-sized businesses, providing domain management, web hosting, XHTML/CSS web design, and search marketing.
Brian believes that a website is an extension of the business and brand identity. The growth into Search Marketing, especially focusing on SEO, from web-standards based website design, building on top of traditional consumer packaged goods (CPG) marketing and sales has been a unique, but natural fit.
Brian also serves as a volunteer counselor with SCORE, writes a monthly column called "Presence Pointers" in Dane county's BusinessWatch Magazine (republished online in the Instillery section at Identity Developments), blogs on the Searchlight SEO blog at CNET.com (http://www.cnet.com/seosearchlight/), and participates on SEOmoz.org as well as other web marketing and SEO/M venues.
Brian Brown’s Specialties:
SEO focused, XHTML / CSS web design, Natural Search Marketing through Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Internet marketing and consulting. Keyword research, technical SEO, content optimization, link building, social media optimization.
New product development, product management, product marketing, project management.
Brian Brown’s Experience
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Lead Consultant & Natural Search Marketing Strategist
Netconcepts
(Privately Held; 51-200 employees; Internet industry)
May 2008 — Present (1 month)
Brian serves as Lead Consultant and Natural Search Marketing Strategist for Netconcepts, primarily responsible for the development of natural search marketing strategies and technical strategies for Netconcepts' consulting and GravityStream clients. Also responsible for the development and innovation of natural search methodologies and Netconcepts' organic search product offering.
As a thought leader, Brian continues to educate clients and staff, leading them on the natural search journey through training on detailed keyword research, technical site optimization, content optimization, link building, social media optimization, and a myriad of other SEO and natural search best practices. Brian has also contributed at MarketingProfs, on CNET's blog network, in Multichannel Merchant, and as a member of SEOmoz's SEO community. -
Owner and Founder
Identity Developments
(Privately Held; Internet industry)
2003 — Present (5 years)
Founded company and manage all aspects of the business including client management, business development, web design and search engine optimization.
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Natural Search Consultant
Netconcepts
(Privately Held; 51-200 employees; Internet industry)
February 2008 — May 2008 (4 months)
Oversee Natural Search Optimization engagements with leading brand online retailers. Assist clients in the development of best practice SEO strategies through keyword research, site assessment and analysis to strengthen their search placement and overall web presence. Provide education and training to empower clients in managing their natural search marketing.
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Natural Search Analyst
Netconcepts
(Privately Held; 51-200 employees; Internet industry)
October 2007 — February 2008 (5 months)
Analyze top brand websites to define optimization opportunities and solutions, create client deliverables and ensure client service levels are fulfilled. Contribute to natural search growth strategies, develop specific tactical recommendations to capitalize on natural search opportunities, serve as the direct contact with leading client brands, and manage and communicate program performance.
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Natural Search Program Manager
Netconcepts
(Privately Held; 51-200 employees; Internet industry)
May 2007 — October 2007 (6 months)
Oversee natural search optimization engagements, help develop optimization program plans for top brands, manage the completion of initiatives, ensure client service levels are met, and create retention strategies.
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Consumer Segment Manager
Newell Rubbermaid (Eldon / Newell Office Products Division)
(Public Company; NWL; Consumer Goods industry)
2002 — 2002 (less than a year)
Led cross-functional new product development team within the office products industry. Focused on front-end identification of consumer problems and needs and the development of new product solutions within existing categories or through the creation of new product categories.
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Product Manager
Newell Rubbermaid (Eldon / Newell Office Products Division)
(Public Company; NWL; Consumer Goods industry)
1999 — 2002 (3 years)
Managed Storage and Organization product category of office products through product line management and development and launch of new products.
Assisted in the development and launch of the New Product Development Process. Oversaw and performed consumer research. -
Associate Product Manager
Newell Rubbermaid (Eldon / Newell Office Products Division)
(Public Company; NWL; Consumer Goods industry)
1998 — 1999 (1 year)
Managed the Back-To-School and Miscellaneous Office Supply product categories, featuring the industry leading Spacemaker(R) line of school boxes. Responsible for new product development and product line management.
Managed licensed properties, led Back-To-School research, developed structural design for new school box pallet and created new Back-To-School comprehensive, "sales presentation" brochures. -
Senior Account Representative
Newell Rubbermaid (Eldon / Newell Office Products Division)
(Public Company; NWL; Consumer Goods industry)
1997 — 1998 (1 year)
Tracked and reported sales information at the divisional and corporate groups levels. Prepared new item setups for key mass market accounts and assisted in planogram development.
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National Sales Representative
Newell Rubbermaid (Levolor Home Fashions Division)
(Public Company; NWL; Consumer Goods industry)
1995 — 1997 (2 years)
Managed retail, national accounts territory within the home fashions/window furnishings industry. Developed Product Knowledge Training Manual and launched intensive product knowledge training programs.
Brian Brown’s Education
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University of Nottingham
Manufacturing Engineering & Operations Management 1994 — 1995
Abroad study program. Lived in Derby Hall and the Beeston Flats.
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Coe College
BA, Business Administration, 1991 — 1995
- Activities and Societies:
- Lambda Chi Alpha (Offices held: President, Vice-President), Resident Assistant. Abroad study at the University of Nottingham, (Nottingham, England).
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Lake Forest College
Business, Computer Science 1988 — 1989
Attended LFC for 1 semester, Gregory Hall resident... then took a little time off to try to figure out what I wanted to do when I grew up... turned out to be a work in progress.
Additional Information
Brian Brown’s Websites:
Brian Brown’s Interests:
Movies, music, XHTML web design, CSS, mountain biking, polo, BMW, interior decorating & design, architecture, marketing, organization, SEO and search marketing, opensource, MODx CMS, technology, BlackBerry, watch collecting, wine, art, travel, fashion, F. Scott Fitzgerald, a black lab named Remington, and finding one's place.
Brian Brown’s Groups:
Volunteer counselor with the Madison Chapter of SCORE, SEOmoz (http://www.seomoz.org/users/view/16534), SMX, Lambda Chi Alpha Fraternity (Zeta-Alpha Zeta alum)., Coe College
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LinkedSEO member -
SMX - Search Marketing Expo member -
Search Engine Land member
Brian Brown’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
