Brian Brown

Brian Brown

Lead Consultant & Natural Search Marketing Strategist at Netconcepts, & Owner of Identity Developments

Madison, Wisconsin Area

Current
Past

5 more...

Education
  • University of Nottingham
  • Coe College
  • Lake Forest College
Recommended
Brian has 2 recommendation(s) 2 people have recommended Brian
Connections
264 connections
Industry
Internet
Websites

Brian Brown’s Summary

Brian R. Brown is Lead Consultant and Natural Search Marketing Strategist with Netconcepts, the leader in natural search marketing, serving the needs of leading retail brands through natural search technology and professional services. Brian provides thought leadership on SEO (search engine optimization) best practices to premier online brands.

In addition to Netconcepts, Brian manages his web presence development practice, Identity Developments, a full service, web standards based web presence company serving the needs of small to mid-sized businesses, providing domain management, web hosting, xHTML/CSS web design, and natural search marketing.

Brian believes that a website is an extension of the business and brand identity. The growth into Search Marketing, especially focusing on SEO, from web-standards based website design, building on top of traditional consumer packaged goods (CPG) marketing and sales has been a unique, but natural fit.

Brian also serves as a volunteer counselor with SCORE, wrote a monthly column called "Presence Pointers" (republished online http://www.instillery.com/) in Dane county's former BusinessWatch Magazine, wrote for the Searchlight SEO blog at CNET.com (http://www.cnet.com/seosearchlight/), published at MarketingProfs (http://www.marketingprofs.com/) and MultiChannel Merchant (http://multichannelmerchant.com/), and participates on SEOmoz.org (http://www.seomoz.org/users/view/16534) as well as other web marketing and SEO/M venues.

Brian has presented at the American Marketing Association's (AMA) Fall and Spring Marketing Workshops (2008 - 2009) and was a faculty member at Lindsay, Stone & Briggs renowned Brandworks University in 2009. Please contact directly if you would like Brian to present on SEO and natural search marketing for your organization.

You can also follow Brian on Twitter at:
twitter.com/brianrbrown

Brian Brown’s Specialties:

SEO focused, xHTML / CSS web design, Natural Search Marketing through Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Optimization (SMO). Internet marketing and consulting. Keyword research, technical SEO, content optimization, link building, social media optimization.

New product development, product management, product marketing, project management, consumer and ethnographic research.

Brian Brown’s Experience

  • Lead Consultant & Natural Search Marketing Strategist

    Netconcepts

    (Privately Held; Internet industry)

    May 2008 — Present (1 year 3 months)

    Brian serves as Lead Consultant and Natural Search Marketing Strategist for Netconcepts, primarily responsible for the development of natural search marketing strategies and technical strategies for Netconcepts' consulting and GravityStream clients. Also responsible for the development and innovation of natural search methodologies and Netconcepts' organic search product offering.

    As a thought leader, Brian continues to educate clients and staff, leading them on the natural search journey through training on detailed keyword research, technical site optimization, content optimization, link building, social media optimization, and a myriad of other SEO and natural search best practices. Brian has presented at American Marketing Association seminars and the renowned Brandworks University, as well as contributed at MarketingProfs, CNET's blog network, Multichannel Merchant and as a member of SEOmoz's SEO community.

  • Owner and Founder

    Identity Developments (Sole Proprietorship)

    (Sole Proprietorship; Internet industry)

    2003 — Present (6 years)

    Founded company and manage all aspects of the business including client management, business development, web design and search engine optimization.

    Wrote a monthly column called "Presence Pointers" (republished online at http://www.instillery.com/) for BusinessWatch Magazine.

  • Natural Search Consultant

    Netconcepts

    (Privately Held; 51-200 employees; Internet industry)

    February 2008 — May 2008 (4 months)

    Oversee Natural Search Optimization engagements with leading brand online retailers. Assist clients in the development of best practice SEO strategies through keyword research, site assessment and analysis to strengthen their search placement and overall web presence. Provide education and training to empower clients in managing their natural search marketing.

  • Natural Search Analyst

    Netconcepts

    (Privately Held; Internet industry)

    October 2007 — February 2008 (5 months)

    Analyze top brand websites to define optimization opportunities and solutions, create client deliverables and ensure client service levels are fulfilled. Contribute to natural search growth strategies, develop specific tactical recommendations to capitalize on natural search opportunities, serve as the direct contact with leading client brands, manage engagement and communicate program performance.

  • Natural Search Program Manager

    Netconcepts

    (Privately Held; 51-200 employees; Internet industry)

    May 2007 — October 2007 (6 months)

    Oversee natural search optimization engagements, help develop optimization program plans for top brands, manage the completion of initiatives, ensure client service levels are met, and create retention strategies.

  • Consumer Segment Manager

    Newell Rubbermaid (Eldon / Newell Office Products Division)

    (Public Company; NWL; Consumer Goods industry)

    2002 — 2002 (less than a year)

    Led cross-functional new product development team within the office products industry. Focused on front-end identification of consumer problems and needs and the development of new product solutions within existing categories or through the creation of new product categories.

  • Product Manager

    Newell Rubbermaid (Eldon / Newell Office Products Division)

    (Public Company; NWL; Consumer Goods industry)

    1999 — 2002 (3 years)

    Managed Storage and Organization product category of office products through product line management and development and launch of new products.

    Assisted in the development and launch of the New Product Development Process. Oversaw and performed consumer research.

  • Associate Product Manager

    Newell Rubbermaid (Eldon / Newell Office Products Division)

    (Public Company; NWL; Consumer Goods industry)

    1998 — 1999 (1 year)

    Managed the Back-To-School and Miscellaneous Office Supply product categories, featuring the industry leading Spacemaker(R) line of school boxes. Responsible for new product development and product line management.

    Managed licensed properties, led Back-To-School research, developed structural design for new school box pallet and created new Back-To-School comprehensive, "sales presentation" brochures.

  • Senior Account Representative

    Newell Rubbermaid (Eldon / Newell Office Products Division)

    (Public Company; NWL; Consumer Goods industry)

    1997 — 1998 (1 year)

    Tracked and reported sales information at the divisional and corporate groups levels. Prepared new item setups for key mass market accounts and assisted in planogram development.

  • National Sales Representative

    Newell Rubbermaid (Levolor Home Fashions Division)

    (Public Company; NWL; Consumer Goods industry)

    1995 — 1997 (2 years)

    Managed retail, national accounts territory within the home fashions/window furnishings industry. Developed Product Knowledge Training Manual and launched intensive product knowledge training programs.

Brian Brown’s Education

  • University of Nottingham

    Manufacturing Engineering & Operations Management 1994 — 1995

    Abroad study program. Lived in Derby Hall and the Beeston Flats.

  • Coe College

    BA , Business Administration , 1991 — 1995

    Activities and Societies:
    Lambda Chi Alpha (Offices held: President, Vice-President), Resident Assistant. Abroad study at the University of Nottingham, (Nottingham, England).

  • Lake Forest College

    Business, Computer Science 1988 — 1989

    Attended LFC for 1 semester, Gregory Hall resident... then took a little time off to try to figure out what I wanted to do when I grew up... turned out to be a work in progress.

Additional Information

Brian Brown’s Websites:

Brian Brown’s Interests:

Movies, music, XHTML web design, CSS, mountain biking, polo, BMW, interior decorating & design, architecture, marketing, organization, SEO and search marketing, opensource, MODx CMS, technology, BlackBerry, watch collecting, wine, art, travel, fashion, F. Scott Fitzgerald, a black lab named Remington, and finding one's place.

Brian Brown’s Contact Settings

Interested In:

  • career opportunities
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  • new ventures
  • job inquiries
  • expertise requests
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