
VP, Audience Development, Tippit
San Antonio, Texas Area

VP, Audience Development, Tippit
San Antonio, Texas Area
At Tippit, I am building a large business media audience, working on acquisitions, and developing an industry-leading traffic acquisition methodology.
Prior to accepting the challenge of building a large business media audience for Tippit, I ran around the halls of Fortune 2000's teaching them about Search via my SEO Consulting firm, Scoreboard Media Group. I developed, trained, and managed paid and organic search engine strategies for large brands with large budgets.
I still choose about 10 consulting clients a year to hone my skills on complex search engine problems that I don't run into in the business media world.
I also have a pretty unreliable golf swing.
SEO, SEM, M&A, audience development, arbitrage, email marketing, web analytics, social media marketing, viral marketing, and general web hilarity.
SEMPO