
Owner, Small Good Thing
Dallas/Fort Worth Area

Owner, Small Good Thing
Dallas/Fort Worth Area
Our social media consultancy makes it simple for companies to have better conversations with those who matter to their business. Blogs, wikis, podcasts, Web feeds & much more. It's about communication, not about the tools we use.
We work for Fortune 100 companies, cocktail napkin start ups and those in between. We look for smart clients who want to do meaningful work without any extra fuss.
http://www.brianoberkirch.com
Social media, corporate blogging, podcasting, Web 2.0 in the enterprise, syndication, RSS, Web feeds, wikis, training, conversational marketing, blog monitoring
(Sole Proprietorship; 1-10 employees; Internet industry)
July 2006 — Present (2 years 3 months)
I lead a social web consultancy, offering training, social media and marketing expertise and application consulting.
(Partnership; 1-10 employees; Marketing and Advertising industry)
August 2005 — July 2006 (1 year)
Weblogs Work makes it simpler for organizations to talk directly to the people who matter to their business. We help clients put the new do-it-yourself communication tools to work, improving dialogue one customer, one peer, one potential employee at a time. Our turnkey blog management service gets our clients in the online conversations that matter to them within ten working days. We also put Web feeds, podcasting, wikis, tagging tools and other social media goodies to work for our clients.
http://www.weblogswork.com
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
November 2002 — August 2005 (2 years 10 months)
Marketing consultancy providing communications planning, copywriting and public relations services.
Clients: Architel, Nokia, EADS Telecom, DSS Research, Melinda's Original Habanero Pepper Sauce, Artista Gourmet, Pan-American Life, New Orleans Coffee Works, Sonny Bryan's Smokehouse, Watch Systems, PRG-Schultz, Advanced Fibre Communications, Smith & Associates Design Group, Retail Jewelers Cooperative, Valiant Media, Paycom Gulf South.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2001 — October 2002 (1 year 9 months)
New Orleans, New York
Directed public relations activities, developed integrated branding campaigns, conducted brand planning work for clients and new business prospects.
Clients: Melindas Original Habanero Pepper Sauce, Pan-American Life, Kaye Insurance Associates, Nucentrix Broadband Networks, TelecomCareers.net, icrimewatch.net, DSS Research, LifeCare Hospitals, Idea Village.
(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)
March 2000 — January 2001 (11 months)
Marketing consultancy providing brand planning, copywriting, public relations planning, media relations and analyst relations work.
Clients: LayerOne, Nucentrix Broadband Networks, MetaSolv Software, Octopi, Business.com, S2 Systems, TelecomCareers.net, Pergo, Trumpet.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 1999 — February 2000 (1 year 2 months)
Led integrated business-to-business and consumer accounts, managing multi-million dollar marketing budgets and driving agency-wide teams in broadcast advertising, direct marketing, interactive and public relations projects.
Clients: ComputerJobs.com, Thompsons Water Seal, S2 Systems, MetaSolv Software, PrimeCo Personal Communications, Alcatel, Legend Airlines, iDLX Technology Partners, NetSolve, ARRID, American Designer Pottery, JobShopSolutions.com.
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
January 1997 — December 1999 (3 years)
Developed and lead national public campaigns for consumer and technology clients.
Clients: Armor All Home Care, Pergo, Lennox Industries, Cyclone Fence, PrimeCo Personal Communications, IKON Office Solutions, Howard Schultz & Associates International.
Ph.D., ABD, Humanities, 1992 — 1997
Taught fiction writing, American Literature, Rhetoric, Into to Literay Analysis courses. Research interests included American modernism, cultural studies, suburbia, post-WWII American fiction, Abstract Expressionism, magical realism, voice in fiction,Situationist Internationale, Foucault, Bakhtin, de Certeau. Writers of interest: Barry Hannah, Carole Maso, William Goyen, Guillermo Cabrera Infante, Mark Richard, Amy Hempel, Juan Rulfo, Lydia Davis, Donald Barthelme.
M.A., Communications, 1991 — 1992
B.A., Communications, Marketing, 1988 — 1991