eCommerce Technology, Operations & Multi-Channel Retail
Greater Seattle Area
- Current
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- Senior Analyst at Forrester Research
- Past
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- Founder at Swallowtail Solutions, Inc.
- Principal Consultant at Triskelion Consulting
- Sr. Director, Customer Experience & Product Management at Expedia
- Sr. Director - Product Management at Expedia, Inc.
- Sr. Manager, Strategic Alliances at Amazon.com
- Sr. Solutions Architect at Amazon Services
- Sr. Product Manager at Classmates
- Group Manager - Technical Services, E-Commerce at Eddie Bauer
- Project Development Consultant, E-Commerce at Eddie Bauer & Spiegel Group
- Manager, Online Business Development, E-Commerce at Eddie Bauer
- Connections
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500+
connections
- Industry
- Internet
- Websites
Brian Walker’s Summary
Currently Senior Analyst at Forrester, focusing on eCommerce and multichannel technology, strategy, and operations.
Brian contributes to Forrester's syndicated research and consulting for the eBusiness, Channel & Product Management professional with a focus on eCommerce and multichannel technology, strategy, and operations. His research focuses on eCommerce strategies, technologies, and best practices for retail, direct-to-consumer eCommerce, and online business-to-business. Brian also provides strategic consulting for Fortune 500 companies on their eCommerce technology strategy, vendor selection, and operations.
Experienced in senior roles within large, established online retailers, eCommerce technology providers, and has started his own firm serving B2B, SMB retailers, and non-profit web-marketing and eCommerce needs. Brian’s roles span both business and technology leadership.
Brian Walker’s Specialties:
eCommerce technology, operations, online customer experience development, interactive design, content management, online content strategy, online marketing, online merchandising, retail systems integration, online travel, organization & process development, product management, and software development.
Brian Walker’s Experience
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Senior Analyst
Forrester Research
(Public Company; 501-1000 employees; FORR; Research industry)
March 2008 — Present (1 year 5 months)
Provide research and strategic consulting in the following areas:
- eCommerce Platforms [B2C & B2B]
- Hosted Commerce Platforms [B2C & B2B]
- Web Analytics
- Search & Product Discovery
- Content Management, Rich Imaging, DAM for eCommerce
Examples of consulting projects include:
- eCommerce platform selection processes
- eCommerce technology strategy
- eCommerce operations assessment and recommendations
- eCommerce technology licensing negotiation -
Founder
Swallowtail Solutions, Inc.
(Internet industry)
July 2007 — April 2008 (10 months)
Founded a services firm focused on delivering sites for emerging to mid-tier retailers, non-profits, and B2B marketers.
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Principal Consultant
Triskelion Consulting
(Internet industry)
July 2007 — March 2008 (9 months)
Provided product management and strategy support to the leading online travel company for a number of initiatives including an innovative free-text search product, content management solutions, search engine optimization [SEO], and customer experience design process development and best-practices.
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Sr. Director, Customer Experience & Product Management
Expedia
(Public Company; 5001-10,000 employees; EXPE; Internet industry)
December 2006 — July 2007 (8 months)
Oversaw the process and projects by which Expedia North America innovates and optimized the customer experience. At Expedia this is a multi-disciplinary approach that combines Product Management, Market Research, User Research [often called Usability], Information Architecture, User-Interface Design, and Copywriting.
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Sr. Director - Product Management
Expedia, Inc.
(Public Company; 5001-10,000 employees; EXPE; Internet industry)
January 2006 — December 2006 (1 year)
Responsible for product management of consumer websites and back end management systems associated with the Expedia family of companies.
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Sr. Manager, Strategic Alliances
Amazon.com
(Public Company; 5001-10,000 employees; AMZN; Internet industry)
October 2005 — December 2005 (3 months)
Lead strategic alliances program for Amazon Services.
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Sr. Solutions Architect
Amazon Services
(Public Company; 5001-10,000 employees; AMZN; Internet industry)
October 2004 — October 2005 (1 year 1 month)
Drove solution development for Amazon Services clients incorporating commerce website features and functionality, customer service, fulfillment, and operations.
Comtributed significantly to the product marketing and product management of Amazon's client-facing capabilities, marketing, and overall roadmap. -
Sr. Product Manager
Classmates
(Public Company; 201-500 employees; Internet industry)
March 2004 — October 2004 (8 months)
Actively developing internet social networking products
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Group Manager - Technical Services, E-Commerce
Eddie Bauer
(Public Company; 1001-5000 employees; Internet industry)
August 2003 — February 2004 (7 months)
Lead the Technical Services and Business Solutions organization.
Direct the definition, development, and implementation of e-commerce and business solutions tools, methods, & processes. Lead the sourcing, negotiation, and management of outsource partners for Eddie Bauer E-Commerce. -
Project Development Consultant, E-Commerce
Eddie Bauer & Spiegel Group
(Public Company; 1001-5000 employees; Internet industry)
February 2002 — July 2003 (1 year 6 months)
Develop strategic initiatives, business plans, and tactics to support the business goals, mission, and objectives for Eddie Bauer & Spiegel Group E-Commerce.
Guide, Sponsor, advise, and drive successful execution of Eddie Bauer & Spiegel Group E-commerce website development initiatives. -
Manager, Online Business Development, E-Commerce
Eddie Bauer
(Public Company; 501-1000 employees; Internet industry)
December 1999 — January 2002 (2 years 2 months)
Sponsor, guide, and advise website development efforts. Develop relationship with key partners & vendors.
Brian Walker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
