Executive Vice President at 4u2u Brands LLC
Orange County, California Area
- Current
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- Executive Vice President at 4u2u Brands LLC
- Past
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- Education Channel Manager at Nestle Waters North America
- Region Manager - DSD Distributors at Nestle Waters North America
- Key Account Manager at Pepsi Bottling Group
- New Business Sales Rep at Pepsi Bottling Group
- Copier Sales Rep at Select Copy Systems
- Education
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- California State Polytechnic University Pomona
- Recommended
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1 person has recommended Brian - Connections
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267
connections
- Industry
- Consumer Goods
- Websites
Brian Kleinsmith’s Summary
I started my career in copier sales. Once I completed a very extensive training program there, I left to begin a career at Pepsi Cola North America. I moved through the ranks at Pepsi Bottling Group, finishing off my career there managing the education business for PBG in Orange and LA counties. After PBG, I moved on to manage the Arrowhead DSD Distributors in Southern California, Arizona, Nevada, and Mexico for Nestle Waters. I then moved into the education channel manager role at Nestle Waters, where I created the first education sales program for Nestle Waters for the Western US.
Brian Kleinsmith’s Specialties:
Contract negotiation, account management, presentation development, idea guy.
Brian Kleinsmith’s Experience
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Executive Vice President
4u2u Brands LLC
(Consumer Goods industry)
April 2009 — Present (8 months)
Executive Vice President of Sales
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Education Channel Manager
Nestle Waters North America
(Public Company; NESN.VX; Food & Beverages industry)
May 2003 — April 2009 (6 years )
· Created complete education program from top to bottom for new education initiative at NWNA.
· Created trademarked Spring For The Cause Fundraising Program for educational fundraising activities.
· Developed full day education training seminar for 20 sales reps to take to market. 8 supporting companies were on-site to present their education component.
· Developed strategic partnerships with Motivational Media Assemblies, Herff Jones, Xavier International, Icon Enclosures, 3 Strikes Marketing, Paul Flum Ideas, Project WET
· Developed strategic alliance between Nesquik and Nestlé Waters in order to have the best brands for each available educational category.
· Grew Student Share from 32% to 65% in 2006 for West Region
· Collaborated with Enid Hohn to develop a video displaying a new method to grow student participation in the National School Lunch Program. Resulting in a sustained 23% increase in participation for Vista Unified School District for 2006. -
Region Manager - DSD Distributors
Nestle Waters North America
(Public Company; 5001-10,000 employees; Consumer Goods industry)
March 2001 — May 2003 (2 years 3 months)
· Grew DSD Volume From 1.4 Million Cases to 2.1 Million Cases during 3 year management of DSD distributor business.
· Managed $2.1 Million in spending annually
· Managed over 10 distributors covering from Southern California to Southern Nevada.
· Created Gratis Payment Tracking Program that saved the company $600,000 during 2003.
· Created and Managed successful sales incentive with each distributor that saw net gains in sales of 20% per incentive.
· Successfully introduced San Pellegrino Sodas into Trader Joes – incremental 140,000 cases in first year of distribution. -
Key Account Manager
Pepsi Bottling Group
(Public Company; 10,001 or more employees; PBG; Consumer Goods industry)
January 1999 — February 2001 (2 years 2 months)
Responsible for maintaining all Major University (13 in all), High School and Junior High (65 in all) business as well as securing all Major educational establishments not under contract with Pepsi.
·Created Education Blitz targeted at 187 total schools in current geography. 52 out 187 schools signed on to the Partners in Education Program.
·Created Pepsi Partners In Education Programs. Krispy Kreme, BJ’s Pizza, Medieval Times, Arby’s all partnered with Pepsi to promote regional education awards. Program is currently being rolled out to the Western United States as a Best Practice.
·Created the Alumni Vendor School Fundraising Program. Program raised incremental funds for Pepsi schools by partnering with local businesses.
·Grew Total Volume in my geography 20.7% over prior year.
·Grew Aquafina in my geography 36.4% over prior year.
·Contributed $1,804,464 in Marginal Contribution for 2000 -
New Business Sales Rep
Pepsi Bottling Group
(Public Company; 10,001 or more employees; PBG; Consumer Goods industry)
May 1997 — January 1999 (1 year 9 months)
· Cold called a large geography for vending, cooler, and fountain placements.
· Negotiated contracts for restaurant chains and other recreational type establishments.
· Indexed at a 187% to plan for total year placements
· Sales Performer of the Month of November 1999.
· Promoted to Key Account Manager of Education January 1, 2000 -
Copier Sales Rep
Select Copy Systems
(Privately Held; 201-500 employees; Consumer Electronics industry)
June 1996 — May 1997 (1 year )
· Generated machine sales through cold calling, telemarketing, and product demonstration.
· Maintained current customers, and facilitated lease and cash purchases.
· Averaged machines sales of $40,000 per month.
· Salesman of the Month – February 1997, Rookie of the Month - October 1996
Brian Kleinsmith’s Education
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California State Polytechnic University Pomona
B.S. , Finance, Real Estate, and Law , September 1991 — June 1996
· California State Polytechnic University, Pomona School of Business Dean’s List – 1995
Vice President of Recruitment - Sigma Phi Epsilon
·Recruited over 50 new members for a 90-man chapter, the largest on campus.
·Increased academics by 20%, #1 fraternity out of 8 fraternities.
·Developed and maintained a 4-year member development program.
Chaplain - Sigma Phi Epsilon- Activities and Societies:
- Sigma Phi Epsilon
Additional Information
Brian Kleinsmith’s Websites:
Brian Kleinsmith’s Interests:
Soccer, new business development, Segway, reading, Sigma Phi Epsilon, Apple
Brian Kleinsmith’s Groups:
M.O.B.,Sigma Phi Epsilon, School Nutrition Association
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Sigma Phi Epsilon -
Sigma Phi Epsilon Alumni -
Beverage Business Group -
Nestle Waters North America -
3Qsearch
Brian Kleinsmith’s Honors:
Sigma Phi Epsilon Brother of the Year 1996
Brian Kleinsmith’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
