
Executive Vice President, Search at Netconcepts
Madison, Wisconsin Area

Executive Vice President, Search at Netconcepts
Madison, Wisconsin Area
Since 2001, I have focused on developing a high-growth, search marketing technology & consulting business division of web marketing firm, Netconcepts. We help millions of consumers who are searching for products online every month find leading US retail brand websites.
I am a co-inventer of our patent-pending GravityStream natural search technology platform. I lead a high caliber team of over 30 search professionals (doubling this year) headquartered in Madison, and with others distributed across the globe. I present, write, and blog on the search metrics, management, and the future.
In 1997, I founded an online book reading library, Novelon.com, where we developed the first completely searchable and readable online book environment for thousands of popular titles.
Natural search marketing and optimization consultation, sales and marketing, channel development
(Privately Held; 51-200 employees; Internet industry)
January 2005 — Present (4 years 7 months)
Co-invented GravityStream search technology, and lead Netconcepts' natural search optimization technology and consulting business unit. We help brand retailers optimize their websites for top natural search listings and sales from Google, Yahoo, and MSN. Company growth in employees and revenues during this period has exceeded 250%.
(Privately Held; 11-50 employees; Internet industry)
March 2001 — January 2005 (3 years 11 months)
Established Netconcepts as a leading provider of e-business strategies and services for US multichannel merchant brands, through innovative, performance-based, proprietary search, email, and web design technology and expertise. Published numerous artifacts in these online marketing fields, including articles, research studies, white papers. Company growth in employees and revenues during this period exceeded 400%.
(Privately Held; 1-10 employees; Internet industry)
November 1997 — March 2000 (2 years 5 months)
In 1997, I founded an online book reading library, Novelon.com, where we developed the first completely searchable and readable online book environment for thousands of popular titles.