Brian Johnson

Brian Johnson

Experienced Marketer with proven success in B2B

Portland, Oregon (Portland, Oregon Area)
Marketing and Advertising

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Brian Johnson's Overview

  • Marketing Programs Manager at Mentor Graphics
  • Owner at Beach Escape Properties
  • Director Of Consulting Operations at Massini Group
  • Senior Account Executive at Babcock & Jenkins
  • Account Executive / Project Management at Razorfish (formerly marchFIRST & USWeb/CKS), Portland, Oregon
  • Direct Marketing Supervisor at Verizon (formerly AirTouch Paging )
  • Associate Area Director - Bellevue, Wa at Young Life

500+ connections


Brian Johnson's Summary

Throughout his 15 plus years in B2B marketing, Brian has worked with individual companies as well as large and small agencies. During the past seven years he has been responsible for driving marketing programs that generate improved sales for Fortune 100 companies. He has worked with:

~ AirTouch Communications
~ American Express Business Travel – US, EMEA, JAPA
~ Animal Planet
~ Dell Computer – Higher Education, K12, Healthcare, Government &Corporate B2B
~ eHome
~ HP
~ Microsoft – Windows & Office XP Launch, Visio &Project Campaigns
~ Motorola
~ NCR Teradata
~ Nortel Networks
~ Sharp Electronics
~ Verizon Small Business

In addition to working with large, high-tech firms, Brian consults many local businesses that need assistance getting the most out of their employees or help building marketing communications plans to drives sales.

When not planning and managing marketing programs, you’ll find Brian on a local golf course or building that perfect sand castle with his kids on the Oregon Coast. Want to find a great place to stay? Give him a call.


B2B Marketing
Database Marketing & Development
Lead Generation
Marketing Analytics & Optimization
Email, Telemarketing, Web Marketing
Operations Management
Budgeting & Cash Management

Brian Johnson's Experience

Marketing Programs Manager

Mentor Graphics

Public Company; 1001-5000 employees; MENT; Computer Software industry

April 2010Present (4 years 6 months)


Beach Escape Properties

2005Present (9 years)

Development & Management of Real Estate Vacation Properties focused on 1st class locations for families interested in beach experiences. Properties on Oregon Coast and Maui.

Director Of Consulting Operations

Massini Group

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2002March 2010 (7 years 8 months)

As Director of Consulting Operations at Massini Group, was responsible for ensuring the best use of campaign team resources in order to provide optimum results for clients, as well as the best possible ROI for shareholders.

As Senior Campaign Manager managed large accounts, including: American Express BusinessTravel, Verizon, and Dell. Worked with company founder for orienting and educating new clients, optimizing service delivery, and building dedicated teams to maintain key accounts.

Provided oversight as company administrator / trustee for company 401K and ESOP programs. Improved employee participation through overhaul of program: review and change of provider, increased employee education, and improvement in investment choices.

Senior Account Executive

Babcock & Jenkins

Privately Held; 11-50 employees; Marketing and Advertising industry

20002002 (2 years)

Senior Account Executive for a national leader in database marketing, developed strategic and implementation plans for long-cycle annual programs and one-time projects; achieved account-level P&L goals; and managed budgets for campaigns ranging from $150K to $1.5M.

Notable achievements included successful Microsoft launch campaigns including Windows & Office XP, Visio 2002, and Project 2002, which lowered cost prospect by over 50% and generated a response rate 2x the historic average.

Account Executive / Project Management

Razorfish (formerly marchFIRST & USWeb/CKS), Portland, Oregon

19982000 (2 years)

Managed branding and identity initiatives for a leading global web development and marketing firm. Oversaw website delivery and online, print, and radio advertising.

Company was years ahead of its time, including all the scandals that rocked Enron.

Direct Marketing Supervisor

Verizon (formerly AirTouch Paging )

19981999 (1 year)

Managed and directed marketing for AirTouch Paging’s Northwest District. Responsible for all aspects of advertising and promotions, including writing and executing marketing plans, purchasing advertising media, supervising telemarketing staff, overseeing creative design for advertising and marketing, and developing corporate website.

Associate Area Director - Bellevue, Wa

Young Life

Nonprofit; 1001-5000 employees; Religious Institutions industry

19961998 (2 years)

Brian Johnson's Volunteer Experience & Causes

  • Volunteer Experience

    • Committee Member

      Young Life
      2004 present (10 years)
    • Coach

      Cedar Mill Little League
      • Children
      March 2011 present (3 years 7 months)
    • Committee Chair

      Young Life
      May 2012 present (2 years 5 months)

Brian Johnson's Skills & Expertise

  1. B2B Marketing
  2. Online Marketing
  3. Operations Management
  4. Marketing Communications
  5. Email Marketing
  6. Direct Marketing
  7. Demand Generation
  8. Integrated Marketing
  9. Lead Generation
  10. Product Marketing
  11. Digital Marketing
  12. Project Management
  13. Social Media Marketing
  14. Management
  15. Marketing
  16. Strategy
  17. B2B
  18. Advertising
  19. Analytics
  20. New Business Development
  21. Strategic Partnerships
  22. Sales
  24. Program Management
  25. Product Management
  26. Leadership
  27. Online Advertising
  28. Start-ups
  29. Marketing Automation
  30. Analysis
  31. marketing testing
  32. Statistical Sampling
  33. Vendor Management
  34. Financial Analysis

View All (34) Skills View Fewer Skills

Brian Johnson's Education

University of Oregon - Charles H. Lundquist College of Business

Masters of Business Administration


University of Washington

BA, Communications


Communications emphasis in Advertising
Minor equivalent in Economics

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