Brian Cosgrove

Current

Director, Web Analytics & Engineering at TPG Direct
Owner at Scion Generation

Past

SEO Engineer at Avenue A | Razorfish
Site-Side Analytics Engineer at Avenue A | Razorfish
SEO Consultant at Xoxide

Systems Engineer at Lockheed Martin
Software Engineer at Object Builders
Software Engineer at ObjectBuilders

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3 more...

Education

Albright College

Recommended

1 person has recommended Brian

Connections

307 connections

Industry

Internet

Brian Cosgrove’s Summary

I co-organize web analytics gatherings in the Philadelphia area so if you're interested, let me know.

I have a solid understanding of the technical aspects of WebTrends, Google Analytics, Unica, CoreMetrics, Omniture.

I am studing Yahoo! Analytics, Woopra, Hava a Mint, Fireclick, ClickTracks, Adcenter Analytics, and similar platforms.

I've spoken at industry events such as Search Engine Strategies (SES), Search Marketing Expo (SMX), and Search Camp so look me up if you're attending these functions.

Previously, I focused on technical and strategic aspects of Search Engine Optimization (SEO). I still participate in SEO projects but to a lesser role. Some specialties include link-building strategy, search reputation management, web server settings and redirection, content development strategy, IA and internal linking strategy, and technical problem-solving related to search.

I also have experience with software development and systems engineering related to resource allocation and functional availability modeling and optimization.

Brian Cosgrove’s Specialties:

Web Analytics, SEO

Brian Cosgrove’s Experience

Director, Web Analytics & Engineering

TPG Direct

(Public Company; Marketing and Advertising industry)

March 2009 — Present (9 months)
Owner

Scion Generation

(Government Agency; 1-10 employees; Internet industry)

April 2006 — Present (3 years 8 months)
SEO Engineer

Avenue A | Razorfish

(Public Company; MSFT; Marketing and Advertising industry)

November 2006 — March 2009 (2 years 5 months)
Site-Side Analytics Engineer

Avenue A | Razorfish

(Public Company; MSFT; Marketing and Advertising industry)

November 2006 — March 2009 (2 years 5 months)

I customize and configure enterprise site-side analytics packages to model and provide accurate reporting of metrics relevant to the site. Some of the more common packages include WebTrends - Marketing Lab, Visual Sciences - Visual Site, Google Analytics, Microsoft Gatineau, Omniture - Site Catalyst, and Core Metrics among others.
SEO Consultant

Xoxide

(Privately Held; 11-50 employees; Internet industry)

November 2004 — December 2006 (2 years 2 months)
Systems Engineer

Lockheed Martin

(Public Company; 10,001 or more employees; LMT; Defense & Space industry)

December 2003 — April 2006 (2 years 5 months)
Software Engineer

Object Builders

(Privately Held; 11-50 employees; Computer Software industry)

August 2003 — December 2003 (5 months)
Software Engineer

ObjectBuilders

(Internet industry)

2003 — 2003 (less than a year)