Brian Lynn

Current

• CEO at Freelance Writer and Editor (Self-employed)

Past

• Senior Editor Outdoor Life Magazine at Bonnier Publications
• Senior Editor ESPNOutdoors.com at Winnercomm, Inc.
• Editor Texas Fishing and Hunting News at Outdoor Empire Publishing

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Education

• Eastern Washington University
• Spokane Community College

Recommended

6 people have recommended Brian

Connections

108 connections

Industry

Internet

Websites

• Brian H. Lynn
• OutdoorLife.com
• ESPNOutdoors.com

Brian Lynn’s Summary

A decade of senior-level editorial and writing experience at high-traffic/circulation online and print media platforms such as ESPN.com.

Brian Lynn’s Specialties:

Immersed in both print and online universes; Feature-package writing, editing, conceptualization; Involved in re-launched of four major websites since 2001; Cross-platform integration and promotion; Display-copy writing, packaging of web content; Initiating and managing content partnerships; proven record of reducing expenses while developing and improving editorial focus.

Brian Lynn’s Experience

• CEO

  Freelance Writer and Editor (Self-employed)

  (Self-Employed; Writing and Editing industry)

  November 2008 — Present (1 year 2 months)

  Available for freelance or contract writing, editing or consulting on print or digital media.

• Senior Editor Outdoor Life Magazine

  Bonnier Publications

  (Privately Held; Publishing industry)

  2006 — 2008 (2 years )

  Conceived, assigned, line edited and wrote large feature packages and columns while managing the news-driven front-of-book section for genre-leading publication with a million-subscriber circulation.
  
  •Developed and maintained editorial calendar and assignments for 20% of magazine’s coverage while increasing quality and focus of subjects and reducing freelance-writing expenses by more than 50%.
  •Cultivated freelance writers and conformed writing to standards and tone of magazine.
  •Provided editorial guidance to website team, including appropriate newsletter copy, scheduling of front-page changes to maximize/stabilize traffic and increase time on site.
  •Involved in re-launch process of website: developed taxonomy organization for primary site and gear search engine, tagging, user interface/experience and quality assurance testing.
  •Cross-promoted online initiatives in magazine to increase site traffic and awareness.

• Senior Editor ESPNOutdoors.com

  Winnercomm, Inc.

  (Internet industry)

  April 2001 — November 2006 (5 years 8 months)

  Part of team that built ESPN Outdoors online businesses into profitable, industry-leading brands. Collaborated on site-wide content/initiatives while managing multiple sponsored sub-channels. Monitored site metrics and adjusted coverage accordingly.
  
  •Helped develop style guide, theme, organization and editorial focus
  •Worked with programmers/designers to generate creative elements, troubleshoot template issues
  •Maintained nationally recognized “Headline News” area generating 20% of site traffic
  •Coordinated with producers of TV, radio, magazines to cross promote editorial efforts/business initiatives, brand awareness, traffic
  •Managed on-site and remote teams providing live updates to complement TV coverage of 2004, 2005 ESPN Great Outdoor Games and 2006 Bassmaster Classic—resulting in increased brand awareness/satisfied business goals for GO Games, record traffic for Classic weekend
  •Leveraged brand while negotiating content partnerships to obtain free or inexpensive content

• Editor Texas Fishing and Hunting News

  Outdoor Empire Publishing

  (Publishing industry)

  February 2000 — April 2001 (1 year 3 months)

  Created editorial calendar and managed regional columnists to highlight statewide opportunities in bi-monthly magazine.

Brian Lynn’s Education

• Eastern Washington University

  Bachelor of Arts , English , 1994 — 1998

  Activities and Societies:

  Phi Delta Theta Fraternity

• Spokane Community College

  Associate of Applied Science , Law Enforcement , 1992 — 1994

Additional Information

Brian Lynn’s Websites:

• Brian H. Lynn
• OutdoorLife.com
• ESPNOutdoors.com

Brian Lynn’s Interests:

Reading, writing, dog training, hunting, fishing

Brian Lynn’s Groups:

•    EWU Alumni Association
•    Phi Delta Theta Alumni
•    Hunting, Fishing, and Outdoor Professionals
•    Winnercomm Alumni

Brian Lynn’s Honors:

Guest speaker, Writing for the Web, Outdoor Writers Association of America convention, 2004

Judge, California Outdoor Writers Association of America, “Headline News” category, 2004, 2005

Guest speaker, U.S. Fish and Wildlife, National Conservation Training Center, 2003, 2004

Two-time Employee of the Month as selected by Winnercomm executives, July 2003, February 2006

Semi-finalist and published in the National Association of Poetry anthology, 1998

First place, Society of Professional Journalists, “Lifestyles” section, Inland Empire Chapter 1997

Brian Lynn’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch