Brian Hancock

Current

Manager, Web Visibility Services at MedNet Technologies

Past

Director of Operations at PRIME Visibility
President at Modular Home Center of America
VP of Operations at Homeworks Modular Homes

President at netDigital Technologies (Sole Proprietorship)

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Education

State University of New York at Stony Brook
Suffolk County Community College

Recommended

5 people have recommended Brian

Connections

158 connections

Industry

Internet

Websites

Brian Hancock’s Summary

An intelligent, creative, self-starting individual with an extensive background in operations management, Internet marketing, and web site design and usability. Beginning with a background in computer sciences and business, I have been engineering ways to monetize the web since getting my start as an independent consultant in the 90’s. Able to work independently, I am a well-organized and detailed oriented individual with excellent communication and problem solving skills. I have helped grow companies in fast-paced startup environments and have the knowledge and experience to build teams, create and implement policies and procedures, and make tactical and strategic recommendations to improve operations and create a framework for success.

Brian Hancock’s Specialties:

o Internet Marketing: SEO, SEM/PPC, Omniture Suite of Analytics [SiteCatalyst, Discover, SearchCenter], Google Adwords, Yahoo Search Marketing, MSN Ad Center, email marketing, social networking
o Web Design: page design, usability analysis
o Programming: HTML, Perl, C++, Visual Basic, Java, Javascript
o Art/Design: Adobe Photoshop, Flash, Quark/Pagemaker
o Misc. Business Functions: Budgets, statistics, technical writing, contract negotiations, highly proficient in MS Office

Brian Hancock’s Experience

Manager, Web Visibility Services

MedNet Technologies

(Privately Held; Marketing and Advertising industry)

2008 — Present (1 year )
Director of Operations

PRIME Visibility

(Privately Held; 51-200 employees; Internet industry)

2006 — 2007 (1 year )

Reported directly to the CEO and oversaw all operations of this incredibly fast growing Internet Marketing Agency. I was involved in anything from overseeing projects, creating/refining processes and procedures, identifying ways to increase ROI, vendor/contract negotiations, technology strategy, to coaching of middle management.

Some highlights of my tenure there include:

o Led a company restructuring to provide better customer service, increased productivity, and better accountability
o Rolled out a web based project management software package to increase collaboration and project profitability
o Oversaw the building of an HR Dept along with associated policies and procedures
o Planned and developed technical infrastructure of company to meet current needs and to ensure scalability for future company growth
President

Modular Home Center of America

(Privately Held; 11-50 employees; Internet industry)

June 1997 — September 2006 (9 years 4 months)

This was an Internet lead generation business I built and was a partner in. It went from nothing to a company that generated a million in yearly revenue at it's height. Some of my responsibilities there were:

o Responsible for increasing traffic from 500 monthly visitors to over 130,000 using skills in SEO and various no-cost marketing activities. Increased viewers another 20% using PPC and media exposure
o Designed and coded web site, conducted usability studies, analyzed statistics
o Managed all staffing requirements by screening new applicants and negotiating employment terms. Also responsible for all employee performance issues and corrective actions required.
o Developed marketing strategies to grow customer base, wrote proposals, contracts and negotiated new customer terms and conditions
o Identified and monitored all competition and market trends and developed strategies to remain the industry leader
o Conducted large group seminars on new products and industry trends
VP of Operations

Homeworks Modular Homes

(Privately Held; 11-50 employees; Construction industry)

April 2002 — August 2005 (3 years 5 months)

This was a business I became partner in that was a retailer/builder of modular homes on Long Island. The business exploded and I jumped on board to help manage and organize it. It was generating 5 million in yearly revenue at it's peak and was later sold. Some of my actions taken there were:

o Reorganized and restructured staff to help return operation to profitability.
o Reworked pricing procedures, rewrote contract procedures, and personally managed key projects. Renegotiated accounts payable terms with suppliers and contractors to increase cash flow. Overhauled information systems to increase the market value of this division to prep for sale of business.
President
netDigital Technologies (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Internet industry)

January 1994 — June 1997 (3 years 6 months)

I did a lot of consulting work designing and optimizing web sites in the early days. It was really an exciting time back then. My greatest memory is when I had setup my first real web site that provided weekly horoscopes. My girlfriend at the time wrote the horoscopes while I designed and promoted the site. It quickly became popular through my marketing efforts, and we were contracted by an International company to provide them with horoscopes. I was a young guy living with my parents at the time, and I had this company with offices worldwide send me thousands of dollars without ever meeting them or even speaking to them on the phone. This was my first realization of the power of using the Internet to generate revenue.

Brian Hancock’s Education

State University of New York at Stony Brook

Business Administration
Suffolk County Community College

AS , Computer Science

Additional Information

Brian Hancock’s Websites:

Brian Hancock’s Interests:

Professionally: small business, entrepreneurship, Internet Marketing, web design, technology, management techniques, business philosophies Personally: playing guitar, cooking, gaming, home remodeling, family