Brian Fidler

Current

• Web Presence Manager at Girl Scouts - Arizona Cactus-Pine Council
• Designer/Developer at Brian Fidler Interactive (Sole Proprietorship)

Past

• Internet Marketing Manager at TTI Performance Systems
• Internet Marketing Director at Naturally Vitamins
• Senior Designer at Britannica.com

• Interactive Product Development Manager at SHR Perceptual Management

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Education

• Arizona State University, W. P. Carey School of Business
• Capital High School

Recommended

1 person has recommended Brian

Connections

224 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog
• My Portfolio

Brian Fidler’s Summary

Internet marketing professional with over 10 years experience designing and developing strategic internet marketing solutions including: website functionality planning, website branding, social media strategy development, promotional email campaign development and implementation, pay-per-click campaign creation and execution, search engine optimization planning and implementation, and banner ad media planning.

Experience developing business and marketing plans, as well as leading a team in the authoring of a patent application.

Ability to analyze data, recognize patterns and trends within the data, and then act on the insights derived from the data.

Experience working with internal staff as well as outside contractors and vendors to achieve project goals.

Proven ability to innovate and apply out-of-the-box thinking to a variety of business challenges.

Award winning website design and development as a designer, developer, and project leader.

Brian Fidler’s Specialties:

Google Analytics, Google Pay-Per-Click (PPC), Website Launch and Promotion Strategy, E-Commerce Development and Marketing, Search Engine Optimization (SEO), Content Management System (CMS) Design and Development, Identity Design, Corporate Brand Development, Graphic Design, Interactive Design, User Interface (UI) Design, Web Design, Web Development, PHP, MySQL, CakePHP Framework, CSS, Javascript and JQuery, Adobe Photoshop, Adobe Illustrator, Adobe Flash, Adobe Dreamweaver, Adobe Fireworks

Brian Fidler’s Experience

• Web Presence Manager

  Girl Scouts - Arizona Cactus-Pine Council

  (Non-Profit; Non-Profit Organization Management industry)

  December 2008 — Present (8 months)

• Designer/Developer

  Brian Fidler Interactive (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Online Media industry)

  January 2001 — Present (8 years 7 months)

  Started interactive consultancy and helped clients develop and implement their online marketing strategies, and integrate their online marketing with their traditional marketing efforts.
  
  Designed and directed the development of content management systems, ecommerce sites, direct mail and email marketing campaigns, interactive non-linear presentations, brand systems, brand identities, marketing collateral, and other interactive solutions.
  
  Created an online tool to display numerous websites to my clients and to gather feedback from those sites across a variety of criteria. This helped refine the creative process to assure that our creative execution was inline with the client’s expectations.
  
  Worked with a range of clients including: Phoenix Children’s Hospital, Austin Commercial, MGM Grand (Las Vegas), Robson Communities, American Academy of Orthopaedic Surgeons, Swift Aviation, and Safeguard Security.

• Internet Marketing Manager

  TTI Performance Systems

  (Marketing and Advertising industry)

  April 2008 — November 2008 (8 months)

• Internet Marketing Director

  Naturally Vitamins

  (Privately Held; 51-200 employees; Health, Wellness and Fitness industry)

  September 2006 — April 2008 (1 year 8 months)

  Develop both online and traditional marketing strategies for Naturally Vitamin’s multiple product lines.
  
  Manage creative strategy and execution for all marketing collateral, advertising, copywriting and website development.
  
  Develop and optimize online lead-generation capabilities to create a one-to-one relationship with consumers of our products. Develop strategies to reach out to consumers through promotions and ongoing product education.
  
  Develop and manage keyword and key phrase development for Naturally’s websites to drive content direction and creation, and improve organic search results for those keywords and phrases.
  
  Develop and manage pay-per-click strategies and campaigns, banner advertising campaigns, and email marketing strategies.
  
  Lead the product launch efforts for two products scheduled to launch in early 2008.
  
  Work with PR agency to develop product launch strategy, marketing collateral strategy, and product related byline articles.

• Senior Designer

  Britannica.com

  (Privately Held; 501-1000 employees; E-Learning industry)

  May 2000 — January 2001 (9 months)

  Worked with a team of designers, project managers, and developers to concept and create a next-generation tool for high-school students to aggregate their homework in an online space.
  
  Designed and implemented website layouts and developed Flash-based interactive learning tools for the britannicaschool.com website.
  
  Worked remotely from Phoenix location with San Francisco office.
  
  Developed a Flash based presentation for sales team to demonstrate the BritannicaSchool.com concept to teachers and school board officials around the country.

• Interactive Product Development Manager

  SHR Perceptual Management

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  February 1997 — May 2000 (3 years 4 months)

  Led the effort to develop our interactive capabilities, extending SHR’s creative branding experience into areas outside of print collateral and strategy. In this capacity I worked with a range of clients including: Coca-Cola, Mattel, GMC Trucks, Ford Motor Company, BMW, and Kodak.
  
  Proposed and developed a digital presentation platform that changed the way we presented our products and services. This new digital presentation saved SHR over $100,000 over two years and helped reposition SHR as a technology leader in the brand development market.
  
  Led the conversion of our proprietary research system, Visual Positioning™, from a print intensive process to a digital process.
  
  Organized and managed the digitizing of thousands of images, and helped develop a coding system to manage these images.
  
  Developed the outline and specifications for an online/interactive version of Visual Positioning™ for which we then applied for a patent.

Brian Fidler’s Education

• Arizona State University, W. P. Carey School of Business

  BS , Marketing , 1986 — 1991

• Capital High School

Additional Information

Brian Fidler’s Websites:

• My Website
• My Blog
• My Portfolio

Brian Fidler’s Groups:

Phoenix Ad Club / Ad2Phoenix

•    eOffice
•    Executive Suite
•    Basho Technologies
•    OPEN Forum
•    LinkedSEO
•    Interaction Design Association
•    Advertising Professional
•    AZIPA - Arizona Internet Professionals Association
•    Ad2 Phoenix
•    Launch Clinic
•    A Solo Business - Solopreneurs And Business Owners
•    Phi Kappa Psi Alumni & Undergrad Group
•    Open Source
•    Online Advertising Professionals
•    Innovative Recruitment Forum
•    Search Marketing Salon
•    Prius Pride
•    Refresh - Promoting design, technology,and usability.
•    Arizona State Alumni
•    Phoenix Advertising and Marketing Professionals
•    LinkedPPC
•    Brand 3.0
•    Social Media Today
•    The Pixel Awards
•    Toyota Prius Owners
•    Flash Designers
•    Phoenix SEO
•    Tweeple
•    Community 2.0
•    CakePHP Developers
•    Web Application Frameworks Users Group (WAFUG)
•    Tweeters
•    Web Standards Design + Development
•    AIGA | the professional association for design
•    Social Media Marketing Group
•    *AMP
•    SEMPOAZ
•    bizAZ magazine
•    Flash Design Freelancers
•    Del.icio.us Gathering
•    <?STYLE Web Related
•    Fuse: Design & Culture, Brand Identity & Packaging
•    Loyalty 360
•    AZIMA

Brian Fidler’s Honors:

Taschen’s 1000 Favorite Websites
BrianFidler.com

Rockport Publishers, Best Business Card Design 5
Brian Fidler Interactive business card

Phoenix Addy, 2003, Hound Dogs logo
Hound Dogs restaurant

Arizona AIGA Prisma award, 2003
Hound Dogs logo

Best Healthcare Website, Web Awards, 2002
Phoenix Children’s Hospital website

Arizona AIGA Prisma award, 2002
BrianFidler.com

Hero award, Phoenix Advertising Club, 2003

Volunteer of the Year Award, Phoenix Advertising Club, 2002

Brian Fidler’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch