Brian Ellefritz

Current

Sr. Director, Social Media Marketing at SAP
Sr. Mgr, Social Media Marketing at Cisco Systems

Past

Group Marketing Manager at Sun Microsystems
Mgr, E-Marketing Services at Integrated Device Technologies
Manager, WW Sales Communications at Netscape Communications

Marketing Program Manager at Apple Computer

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Education

Arizona State University

Recommended

1 person has recommended Brian

Connections

176 connections

Industry

Marketing and Advertising

Brian Ellefritz’s Summary

Senior Digital Marketing Executive adept at introducing new and innovative online marketing techniques into a mature organization. Lengthy background in Social, Direct, Email, Web, and Relationship Marketing efforts. Currently driving corporate social media marketing efforts. Significant experience in budget, staff and agency management.

Brian Ellefritz’s Experience

Sr. Director, Social Media Marketing

SAP

(Marketing and Advertising industry)

2009 — Present (less than a year)

Driving the social media strategy, tools, training and best practices for SAP corporate marketing.
Sr. Mgr, Social Media Marketing

Cisco Systems

(Public Company; CSCO; Computer Networking industry)

November 2004 — Present (5 years 1 month)

Providing social media marketing strategy development for Cisco campaign teams including word-of-mouth, viral, community and blogging tactics. Supporting all aspects of social media marketing planning and evangelism including workshops, planning and targeting standards. Drove the development of an internal Social Media working group to disseminate best practices and escalate issues and opportunities across Cisco. Developing practice standards to elevate social media marketing to a true marketing discipline across Cisco.
Group Marketing Manager

Sun Microsystems

(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)

March 1999 — November 2004 (5 years 9 months)

- Group Marketing Manager, Demand Creation Programs
Developing programs to drive direct revenue for the top strategic product initiatives at Sun. Driving online components (Web and email) of demand creation programs as well as integration with advertising, field marketing, global programs and events. Directly accountable for program growth and revenue achievement.

- Group Marketing Manager, Software Marketing
Drove planning and closure among senior marketing and technical executives to develop all internal and external facing presentations, group business plans and market requirements documents.

- Director, iPlanet E-Marketing Programs
Launched world-class e-marketing program in ninety days building a full opt-in marketing database and email marketing infrastructure scaled to over 500K names and over 15 campaigns and 2M emails monthly.
Mgr, E-Marketing Services

Integrated Device Technologies

(Public Company; 10,001 or more employees; IDT; Semiconductors industry)

January 1998 — March 1999 (1 year 3 months)

Responsible for delivering IDT’s marketing messages and sales resources via Internet, extranet, email, and CD-ROM based programs. Focus on delivering and measuring web-based demand creation programs. Managed all aspects of content, publishing and web development for this $600M semiconductor company. Delivered a new corporate web site and a corporate marketing intranet in the first 90 days in this position. Managed diverse team including webmaster, web developers, web editors, vendors and editorial staff. Managed the development and deployment of a new content management system.
Manager, WW Sales Communications

Netscape Communications

(Public Company; 501-1000 employees; NSCP; Computer Software industry)

August 1996 — November 1997 (1 year 4 months)

Managed strategy and programs for distributing sales and marketing content to Netscape field and channel partners using the Internet and other new media platforms. Grew strategic email program by 60% and launched Netscape’s first extranet, Insight, to seven diverse channel audiences. Aligned diverse product and marketing messages into cohesive, memorable content for the field. Directed a staff of three to develop a suite of programs including email newsletters, web content, direct mail and teleconferences. Managed the technical support and presentation team for the Corporate Briefing Center.
Marketing Program Manager

Apple Computer

(Public Company; 10,001 or more employees; APPL; Computer Hardware industry)

March 1988 — August 1996 (8 years 6 months)

- Program Manager, Macintosh Platform Marketing
Produced Apple Internet and intranet strategy events, including presentations, press kits, Web site support, videos and white papers. Audited and recommended business strategies for Internet, multimedia and developer programs.

- Marketing Program Manager, Imaging Systems
Responsible for evaluating business opportunities and driving closure on critical issues for $1B product line for the U.S. sales region. Managed $450K in marketing and market development funds. Developed a new product introduction process which drove 110% more product into the channel at introduction. Developed an “early buyer” customer research program to evaluate product acceptance shortly after launch.

- Sales Tools Program Manager, Sales Operations
Provided strategic direction and project management of several sales tools development projects, including print and electronic solutions.

Brian Ellefritz’s Education

Arizona State University

Activities and Societies:

Sigma Chi fraternity (treasurer)

Additional Information

Brian Ellefritz’s Interests:

Online marketing, consumer electronics, photography, backpacking, skiing

Brian Ellefritz’s Groups:

DMA, Email Experience Council, CMO Council

CISCO
Web 2.0
Unified Communications
Social Media Marketing
Marketing 2.0 Community
Videoconferencing Professionals
Telepresence and HD Conferencing Users and Professionals
Streaming Media Professionals
Marketing & Communication Network
Future Social Media
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