Brian Dreyer

Current

Marketing Manager at WeddingWire
Freelance Work at Self

Past

Marketing Coordinator at Parature, Inc
Recreation Specialist II at Fairfax County Government

Education

George Mason University

Connections

139 connections

Industry

Marketing and Advertising

Websites

Brian Dreyer’s Summary

Marketing professional specializing in online marketing strategies and tactics to achieve the highest results for any campaign.

Brian Dreyer’s Specialties:

~ Managing website deployments/updates
~ Search Engine Marketing best practices
~ Search Engine Optimization strategies
~ Using social media to increase brand awareness and inbound website traffic
~ Wordpress customization
~ Salesforce.com implementations
~ Web Analytics

Brian Dreyer’s Experience

Marketing Manager

WeddingWire

(Privately Held; Internet industry)

January 2007 — Present (3 years )

WeddingWire is an online wedding planning company.

• Search engine marketing & search engine optimization of both WeddingWire and external web properties (blogs, microsites, landing pages, etc)

• Micro site and blog deployment using open source platforms such as Wordpress and Joomla
~ Proficient in HTML/CSS, and PHP and able to edit/read Javascript

• Email marketing project manager; includes monthly newsletter creation, sales promotions, and event announcements
~ Includes creating sales/marketing content and educational content

• Social media marketing to drive traffic and build brand awareness

• Managing industry tradeshow events for further market penetration
Freelance Work

Self

(Marketing and Advertising industry)

2006 — Present (3 years )

• Opto-Lighting Solutions: Created web design concepts and deployed the company's new Web site using Wordpress. (2009) http://www.olsled.com

• Health Food Junction, LLC: Manage e-commerce web property and email communications to customers. Manage search engine optimization strategies for each product and create and test landing pages as needed. Manage PPC campaigns with Google, Yahoo! and MSN. (2006 – Present)

• MJM Capital Group, Inc: Designed and deployed company’s website using Wordpress (2009)

• MJM Private Funding, Inc: Designed and deployed company’s website using Joomla (2008)

• Proteoderm, Inc: Created design concepts for new website and marketing collateral (2008)

• Aussie Soles Group: Designed and customized company website and online store using Joomla and Volusion (2008)
Marketing Coordinator

Parature, Inc

(Privately Held; Computer Software industry)

December 2005 — January 2007 (1 year 2 months)

Parature is an on-demand CRM solution specialized in Customer Support and Help Desk functions. Parature is a leading provider of a SaaS solution in the CRM industry.

My functions at Parature included:
• Managed inbound marketing & lead generation campaigns including CPC, CPM and CPL campaigns

• Managed events including marketing pre and post show to attendees as well as overall event coordination
Recreation Specialist II

Fairfax County Government

(Government Agency; Government Administration industry)

September 2002 — December 2005 (3 years 4 months)

Fairfax County Department of Community & Recreation Services is charged with providing access to recreation facilities and programs to all youth and adults in a county of nearly 1.5 million residents.

My duties here included:
• Managing youth programs for at-risk youth including marketing, staff management, and execution/oversight

• Managing over 100 accounts (which including nearly 100,000 participants) for non-profit recreation organizations seeking access to a limited number facilities

• Helping to shape and test a custom designed planning solution used to manage facility access on over 1200 indoor and outdoor facilities

Brian Dreyer’s Education

George Mason University

BS , Sports Management , 1998 — 2002

Activities and Societies:

Student Government, Kappa Sigma Fraternity, Track & Field Team, Golden Key National Honor Society