Brian Critchfield

Current

• Director of Marketing at Boon Inc.
• Chief Navel Gazer at Navel Marketing

Past

• Director of Business Development at Stratus Launch Marketing
• President/CEO at BlueLine Grassroots Marketing
• Senior Consultant at Stratus Global Partners

5 more...

Education

• Thunderbird School of Global Management
• Thunderbird School of Global Management
• Boise State University

1 more...

Recommended

26 people have recommended Brian

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• Get people talking about you
• Connect with me on Twitter
• Connect with me on Facebook

Brian Critchfield’s Summary

Besides my reputation as a connoisseur of brainless comedies and Barry Manilow music, I am a national expert on word of mouth marketing, marketing strategy, and online marketing. I have worked with hundreds of companies to generate amazing results and honed a formula for building word of mouth marketing from the inside out in the process.

I have over 16 years of marketing, sales, and business development experience. I have launched and built companies, divisions, and brands worldwide. My specialty is in creating markets where they didn't exist before.

I started Navel Marketing in August 2007 after launching and growing Idaho's 3rd largest marketing agency. Navel Marketing was created to help companies learn how to market from the inside out and then use word of mouth tools to arm their customers spread the word for them.

Through my travels, I also came across an innovative company in the juvenile products industry and, with a small tribe of my own, instantly saw an amazing opportunity to build a company from its adolescent phase onward. I joined the executive team at Boon, Inc. in July of 2009 and now manage all of its marketing efforts in order to build the 'Apple of children's products.'

I've won awards, served on boards of directors, and have degrees from prestigious schools. I even blog for one through the Thunderbird Knowledge Network. But I am most proud of four beautiful daughters who keep me humble.

Brian Critchfield’s Specialties:

Marketing strategist
National expert in word of mouth marketing
16 year marketing, sales, and business development veteran
Proven channel development expertise
Online marketing specialist, including Web 2.0, Search Engine Optimization, and Social Networking
Significant international marketing and sales experience
Skilled copywriter, plan writer, and presenter
Sales and sales management expertise

Additional Information

Brian Critchfield’s Websites:

• Get people talking about you
• Connect with me on Twitter
• Connect with me on Facebook

Brian Critchfield’s Groups:

WOMMA (Word Of Mouth Marketing Association)
Kickstand
The Arid Club
Kuna Chamber of Commerce
Boise Metro Rotary Club
Hymns of Thanksgiving Choir
Boise Young Professionals
Idaho Innovation Alliance
Treasure Valley Consultant's Network
Leadership Boise
Boise Metro Chamber of Commerce
Capital City Communicators
Boise State TECenter
Brazil Manaus Mission, Friends of Scotland, The Apple Mac Group, Denmark Entrepreneur Network, Idaho TechConnect, AMA Boston Marketers, Boise Ad Federation, Marketing Professionals Network, Idaho Science and Technology Office

•    BYU Marriott School of Management Alumni
•    Brigham Young University Alumni
•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    LDS Professionals
•    <<< Friends of Ireland >>>
•    AMA Boston Marketers
•    Friends of Israel
•    Apple Professionals
•    Eagle's Nest--Eagle Scout Award Recipients
•    LI Switzerland
•    BUSINESS IN CHINA
•    American Advertising Federation (AAF)
•    TopLinked.com (Open Networkers)
•    Friends of Britain
•    Brazil - All Things Business
•    Harvard Management Mastery Club
•    T-Birds Europe
•    Friends of France
•    Friends of Germany
•    GroupLinked.com
•    Mac Users
•    Friends of India
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Business in Japan
•    Thunderbird School of Global Management
•    New Media, Social Media, and Social Networking Participants
•    Boise Young Professionals (BYP)
•    Social Media Marketing
•    Eagle-Star Technology Corridor (ESTech)
•    Thunderbird International Development Association
•    Kickstand
•    BUSINESS NETWORKING T-BIRDS
•    MarketingProfs
•    Boise State Alumni
•    Thunderbird Global MBA On-Demand
•    Capital City Communicators
•    LDS Entrepreneurs
•    Boise State University - College of Business and Economics Alumni
•    The Boise Entrepreneur
•    Infused Businesses- Infusionsoft Users
•    The Official Brigham Young University Alumni Network
•    The Corporate Blogging Think Tank
•    Boise Professional Network
•    Boise Thunderbird Alumni Chapter
•    Interactive Marketing Experts
•    Idaho Twitter
•    THE PUB
•    Treasure Valley Consultants' Network

Brian Critchfield’s Honors:

Accomplished Under 40
Best Male Presenter, American Advertising Federation, NSAC
District XI Champions, American Advertising Federation, NSAC (Team Leader)

Brian Critchfield’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch