Brian Clifton

Current

CEO & Senior Strategist at Omega Digital Media Ltd

Past

European Head of Web Analytics at Google Inc.
Founding Director and CEO at Omega Digital Media Ltd
Post Doctoral Researcher at University of Bristol

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Education

University of Bristol
University of Bristol

Recommended

7 people have recommended Brian

Connections

500+ connections

Industry

Internet

Websites

Brian Clifton’s Summary

Brian Clifton (PhD), is an internationally recognized author with expertise in web analytics, search marketing and conversion optimisation. Working in these fields since 1997, Brian is a respected speaker at conferences including Search Engine Strategies, Internet World, eMetrics and ad:tech.

As Head (and first team member) of Web Analytics for Google in Europe, Middle East and Africa, Brian defined the Google Analytics strategy and built a pan-European team of product specialist for operational support. Within two years, Google Analytics became the market leader for the world’s largest online advertisers .

Brian is now CEO and Senior Strategist for Omega Digital Media - a company specialising in Google Analytics and conversion optimisation for global clients.

Brian Clifton’s Specialties:

Entrepreneur, strategy & operations, online business development, strategic thinker, team development, metrics understanding, author, Googlephile, training, consulting and all areas of measuring and improving a users' web experience as whole - from how they get to a site, to whether they convert or not, and all the parts in between.

Brian Clifton’s Experience

CEO & Senior Strategist

Omega Digital Media Ltd

(Internet industry)

April 2008 — Present (1 year 8 months)

A strategic digital consultancy, specialising in website measurement and conversion optimisation for global clients.
European Head of Web Analytics

Google Inc.

(Public Company; 10,001 or more employees; Goog; Internet industry)

October 2005 — April 2008 (2 years 7 months)

Senior Manager building adoption strategy and opertaional team for Google web analytics across EMEA.

Products include: Google Analytics, Urchin Software and Website Optimiser (multi-variate testing)
Founding Director and CEO

Omega Digital Media Ltd

(Public Company; 1-10 employees; Internet industry)

June 1997 — September 2005 (8 years 4 months)

Est in 1997, Omega was one of the original specialist UK consultancies combining Search Engine Marketing services, Analytics (Urchin/Google), site audit and web design services. We built a reputation with our unique approach of 'Call to Action' web sites - before it became fashionable!

Industry Whitepapers:

* How Search Engine Optimisation (SEO) Works
* Understanding Pay-Per-Click on Yahoo Search Marketing
* Web Analytics Data Sources & Vendor Comparison
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Post Doctoral Researcher

University of Bristol

(Educational Institution; Research industry)

January 1995 — June 1997 (2 years 6 months)

Publications:

• "Simulation of liquid benzene between two graphite surfaces"
Clifton B, Cosgrove T. MOLECULAR PHYSICS 1998 Vol 93 No5 p767

• "The adsorption of tri-block copolymers at the solid-liquid and liquid-liquid interfaces"
Cosgrove T, Shar J, Obey T, Richardson R, Clifton B, et al
ABSTRACTS OF THE AMERICAN CHEM SOC 1996 Vol 212 p153-COLL

• "The structure of block copolymers at the fluid/fluid interface"
Clifton B; Cosgrove T; et al Physica B 1998 248 p289

• "The structure of block copolymers of ethylene oxide and butylene oxide at fluid/fluid interfaces"
Clifton B; Cosgrove T; et al Aspects Colloidal Dispersions 1998

• "Calculation of Silberberg's Polymer Segmental Adsorption Energy by a Free Space Molecular Modeling Technique". Clifton B; Cosgrove T; et al Langmuir 1999 15(25) p8659

• "Methods for calculating solvent enthalpy of vaporisation values by a molecular modelling technique" Clifton B; Cosgrove T; et al Colloids Surf. 164(2-3) p163

Brian Clifton’s Education

University of Bristol

PhD , Physical & Theoretical Chemistry , 1991 — 1995

Activities and Societies:

Researching polymers at oil/water interfaces using Neutron Reflection and Computer Simulation. Its when I discovered my love of the Internet and computing in general...
University of Bristol

BSc , Chemistry , 1989 — 1991