Senior Strategist at Omega Digital Media Ltd
London, United Kingdom
- Current
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- Senior Strategist at Omega Digital Media Ltd
- Past
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- European Head of Web Analytics at Google Inc.
- Founding Director and CEO at Omega Digital Media Ltd
- Post Doctoral Researcher at University of Bristol
- Education
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- University of Bristol
- University of Bristol
- Recommended
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7 people have recommended Brian - Connections
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417
connections
- Industry
- Internet
- Websites
Brian Clifton’s Summary
Brian Clifton (PhD), is an internationally recognized search marketing and web analytics expert who has worked in these fields since 1997. A respected speaker at conferences, including Search Engine Strategies, Internet World, and ad:tech, Brian is also the author of a number of industry whitepapers and recently published the book entitled Advanced Web Metrics with Google Analytics.
In 2005 Brian joined Google as Head of Web Analytics for Europe, Middle East and Africa. Defining the strategy for adoption and building a pan-European team of product specialist for operational support, the Google Analytics product became the market leader for the world’s largest online advertisers within two years.
Brian is now Senior Strategist for Omega Digital Media - a company specialising in search integration and conversion marketing for European clients.
Brian Clifton’s Specialties:
strategic thinker, web analytics, search engine marketing, google, web user experience, web site development, multi variate testing, team leader and development, entrepreneur.
Brian Clifton’s Experience
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Senior Strategist
Omega Digital Media Ltd
(Privately Held; 11-50 employees; Internet industry)
April 2008 — Present (2 months)
Providing the service needed to help clients grow their business by making web analytics central to their online marketing strategy.
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European Head of Web Analytics
Google Inc.
(Public Company; 10,001 or more employees; Goog; Internet industry)
October 2005 — April 2008 (2 years 7 months)
Senior Manager building adoption strategy and opertaional team for Google web analytics across EMEA.
Products include: Google Analytics, Urchin Software and Website Optimiser (multi-variate testing) -
Founding Director and CEO
Omega Digital Media Ltd
(Privately Held; 1-10 employees; Internet industry)
June 1997 — September 2005 (8 years 4 months)
Est in 1997, Omega was one of the original specialist UK consultancies combining Search Engine Marketing services, Analytics (Urchin/Google), site audit and web design services. We built a reputation with our unique approach of 'Call to Action' web sites - before it became fashionable!
Industry Whitepapers:
* How Search Engine Optimisation (SEO) Works
* Understanding Pay-Per-Click on Yahoo Search Marketing
* Web Analytics Data Sources & Vendor Comparison
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Post Doctoral Researcher
University of Bristol
(Educational Institution; Research industry)
January 1995 — June 1997 (2 years 6 months)
Publications:
• "Simulation of liquid benzene between two graphite surfaces"
Clifton B, Cosgrove T. MOLECULAR PHYSICS 1998 Vol 93 No5 p767
• "The adsorption of tri-block copolymers at the solid-liquid and liquid-liquid interfaces"
Cosgrove T, Shar J, Obey T, Richardson R, Clifton B, et al
ABSTRACTS OF THE AMERICAN CHEM SOC 1996 Vol 212 p153-COLL
• "The structure of block copolymers at the fluid/fluid interface"
Clifton B; Cosgrove T; et al Physica B 1998 248 p289
• "The structure of block copolymers of ethylene oxide and butylene oxide at fluid/fluid interfaces"
Clifton B; Cosgrove T; et al Aspects Colloidal Dispersions 1998
• "Calculation of Silberberg's Polymer Segmental Adsorption Energy by a Free Space Molecular Modeling Technique". Clifton B; Cosgrove T; et al Langmuir 1999 15(25) p8659
• "Methods for calculating solvent enthalpy of vaporisation values by a molecular modelling technique" Clifton B; Cosgrove T; et al Colloids Surf. 164(2-3) p163
Brian Clifton’s Education
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University of Bristol
PhD, Physical & Theoretical Chemistry, 1991 — 1995
- Activities and Societies:
- Researching polymers at oil/water interfaces using Neutron Reflection and Computer Simulation. Its when I discovered my love of the Internet and computing in general...
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University of Bristol
BSc, Chemistry, 1989 — 1991
Additional Information
Brian Clifton’s Websites:
Brian Clifton’s Interests:
Weightlifting - those were the days! Judo keeps me fit now.
Brian Clifton’s Groups:
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Online Marketing Experts member -
Web Analytics Association member -
Search Engine Strategies Conference & Expo member -
Advanced Web Metrics with Google Analytics member -
Google Analytics Authorized Consultants member
Brian Clifton’s Honors:
Used to compete for GB in the sport of weightlifting!
Brian Clifton’s Contact Settings
Interested In:
- consulting offers
- job inquiries
- expertise requests
- business deals
- getting back in touch
