
Author & CEO at Omega Digital Media
London, United Kingdom

Author & CEO at Omega Digital Media
London, United Kingdom
Brian Clifton (PhD), is an internationally recognized author with expertise in web analytics, search marketing and conversion optimisation. Working in these fields since 1997, Brian is a respected speaker at conferences including Search Engine Strategies, Internet World, eMetrics and ad:tech.
As Head (and first team member) of Web Analytics for Google in Europe, Middle East and Africa, Brian defined the Google Analytics strategy and built a pan-European team of product specialist for operational support. Within two years, Google Analytics became the market leader for the world’s largest online advertisers .
Brian is now CEO and Senior Strategist for Omega Digital Media - a company specialising in Google Analytics and conversion optimisation for global clients.
Entrepreneur, strategy & operations, online business development, strategic thinker, team development, metrics understanding, author, Googlephile, training, consulting and all areas of measuring and improving a users' web experience as whole - from how they get to a site, to whether they convert or not, and all the parts in between.
(Internet industry)
April 2008 — Present (1 year 8 months)
A strategic digital consultancy, specialising in website measurement and conversion optimisation for global clients.
(Public Company; 10,001 or more employees; Goog; Internet industry)
October 2005 — April 2008 (2 years 7 months)
Senior Manager building adoption strategy and opertaional team for Google web analytics across EMEA.
Products include: Google Analytics, Urchin Software and Website Optimiser (multi-variate testing)
(Public Company; 1-10 employees; Internet industry)
June 1997 — September 2005 (8 years 4 months)
Est in 1997, Omega was one of the original specialist UK consultancies combining Search Engine Marketing services, Analytics (Urchin/Google), site audit and web design services. We built a reputation with our unique approach of 'Call to Action' web sites - before it became fashionable!
Industry Whitepapers:
* How Search Engine Optimisation (SEO) Works
* Understanding Pay-Per-Click on Yahoo Search Marketing
* Web Analytics Data Sources & Vendor Comparison
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(Educational Institution; Research industry)
January 1995 — June 1997 (2 years 6 months)
Publications:
"Simulation of liquid benzene between two graphite surfaces"
Clifton B, Cosgrove T. MOLECULAR PHYSICS 1998 Vol 93 No5 p767
"The adsorption of tri-block copolymers at the solid-liquid and liquid-liquid interfaces"
Cosgrove T, Shar J, Obey T, Richardson R, Clifton B, et al
ABSTRACTS OF THE AMERICAN CHEM SOC 1996 Vol 212 p153-COLL
"The structure of block copolymers at the fluid/fluid interface"
Clifton B; Cosgrove T; et al Physica B 1998 248 p289
"The structure of block copolymers of ethylene oxide and butylene oxide at fluid/fluid interfaces"
Clifton B; Cosgrove T; et al Aspects Colloidal Dispersions 1998
"Calculation of Silberberg's Polymer Segmental Adsorption Energy by a Free Space Molecular Modeling Technique". Clifton B; Cosgrove T; et al Langmuir 1999 15(25) p8659
"Methods for calculating solvent enthalpy of vaporisation values by a molecular modelling technique" Clifton B; Cosgrove T; et al Colloids Surf. 164(2-3) p163
PhD , Physical & Theoretical Chemistry , 1991 — 1995
BSc , Chemistry , 1989 — 1991
Weightlifting - those were the days! Judo keeps me fit now.
Used to compete for GB in the sport of weightlifting!