Senior Director, Business Development at plasq
San Francisco Bay Area
- Past
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- Senior Director, Business Development at plasq
- Senior Business Development Manager at Riya.com
- Publisher Business Development Manager at Commission Junction
- Co-owner at Napoleon At Home
- Co-Host "Affiliate Marketing Today" at WebMasterRadio.fm
- Business Development, Search Engine Marketing at QuinStreet, Inc.
- Co-Founder at Square Seed
- Senior Manager Web Marketing at Interwise
- Internet Sales Manager at Imark Communications
- Event Manager, Softworld Events at Interactive Information Services
- Account Executive at PinPoint Marketing
- Professional Photographer at Independant Contractor (Self-employed)
- Education
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- San Jose State University
- Recommended
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10 people have recommended Brian - Connections
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500+
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- Industry
- Online Media
- Websites
Brian Caldwell’s Summary
Over 10 years Internet specific Business Development experience, specializing in creating new consumer platforms for marketing and sales of products and services.
Adept at recognizing revenue opportunities created when markets shift and new technologies are brought to market.
Highly creative, results oriented business development and marketing professional experienced with start-ups and rapid new business growth.
Proven ability to develop new partnership/sales opportunities within target markets, identify new marketing opportunities and to create key client and partner relationships designed to meet company goals.
Brian Caldwell’s Specialties:
New Business Development
Widgets and Syndicated Content
Visual Search
Social Media - Wiki, Blog and Social Networks
Podcasting
Affiliate Marketing
Search Engine Marketing - SEM
Search Engine Optimization - SEO
Paid Search Placement
PPC Bidding and Campaign Management
Marketing Campaign Development
Content Management Systems
Website Design and Development
Brian Caldwell’s Experience
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Senior Director, Business Development
plasq
(Privately Held; 1-10 employees; Computer Software industry)
July 2007 — July 2008 (1 year 1 month)
Directed product evangelism and the daily business, marketing, pr and advertising functions for the plasq software development team and Skitch.com. Negotiated contracts with resellers, created OEM relationships, established distribution channels for plasq software products. Managed vendor relationships.
Setup, administered and participated in plasq’s “social media voice” – including Twitter, Facebook, the Skitch blog, helping create a 400% increase in daily traffic levels to skitch.com, an 1800% increase in year on year registered users and 500% growth in daily images uploaded.
Prepared master SEO plan for future plasq.com website. Managed in-bound traffic to skitch.com, setup ad server and tested many ad networks. Managed domain strategy and acquisition, PPC keyword and media buy ads, email lists, analytics tracking and reporting, tradeshows and custom booth construction. Wrote press releases, gave press interviews, participated in promotional podcasts. -
Senior Business Development Manager
Riya.com
(Public Company; 11-50 employees; Internet industry)
October 2006 — January 2007 (4 months)
Identified over 150 retail partners with affiliate marketing channels and established revenue generating relationships for use on www.like.com, the visual search engine powered by Riya, Inc.
Engaged with marketing, engineering and finance to help develop processes for inventory operations, ad serving, site/campaign tracking and revenue reporting. -
Publisher Business Development Manager
Commission Junction
(Public Company; 1001-5000 employees; VCLK; Internet industry)
March 2005 — October 2006 (1 year 8 months)
Identified new market opportunities created from new forms of affiliate publisher platforms and business models. Filtered new concepts for viability and helped publishers craft revenue plans utilizing available advertising programs from ValueClick companies. New concepts encompassed but were not limited to widgets, social shopping, price comparison engines, blogs, wikis, email, pay-per-call, pre-paid debit credit cards, CPA lead generation.
• Established new publisher relationships resulting in long term Business Development account portfolio performing at 145% to-plan.
• Re-established email marketing partnerships, generating new revenue from a channel abandoned post CAN-SPAM.
• Established new revenue channels from Social Shopping, Widgets, Video content publishers.
• Developed internal cross-department training to instruct CJ staff on SEO/SEM concepts.
• Speaker at CJ University 2006, presenting “The Changing Face of Affiliate Marketing” -
Co-owner
Napoleon At Home
(Furniture industry)
2003 — 2006 (3 years)
The Napoleon at Home retail store was situated in Mountain View California. Specializing in mid-range to high-end retail home furnishings and gifts.
In 2006 the retail location was closed and inventory was shifted into the current home staging business, catering to Real Estate brokers and commercial building owners. My co-ownership stake was divested at this time. -
Co-Host "Affiliate Marketing Today"
WebMasterRadio.fm
(Privately Held; 11-50 employees; Internet industry)
February 2006 — September 2006 (8 months)
Co-host of weekly online radio show covering topics of interest to the Internet marketing world. Specific emphasis placed on affiliate marketing, with tips for advertisers and publishers to help achieve success in all online marketing sales efforts.
Produced 20 hours of content, streamed and podcast versions of the shows are available @ http://www.webmasterradio.fm/episodes/index.php?showId=15" -
Business Development, Search Engine Marketing
QuinStreet, Inc.
(Privately Held; 201-500 employees; Internet industry)
July 2003 — February 2005 (1 year 8 months)
Prospected, qualified, closed, and managed relationships with affiliates, search engine optimizers and other online marketers for new business development. Sold brand, product and services marketing opportunities via Internet based delivery channels.
• Responsible for revenue growth to a run-rate of several million via up-selling existing partners and new partner development.
• Used creative abilities to identify, track and aggressively pursue new sales leads.
• Maintained high volume use of the phone and email to build trust, rapport and close business.
• Liaison between QuinStreet’s marketing, operations and engineering teams and distribution channels.
• Current technical knowledge and implementation expertise with "organic" search engine positioning and paid search strategy and tactics. -
Co-Founder
Square Seed
(Marketing and Advertising industry)
March 2002 — June 2004 (2 years 4 months)
Solved web site design and content management problems that many companies face. Developed business plan. Built network of customers and VAR partners. Co-created software which allowed non-technical employees to edit content for a database driven (dynamic) site; separated content from design to enable marketing partners, design partners and customers to use separate interfaces to work synergistically with each other. Used Linux, Apache, ASP to build our proprietary CMS called Mercury 80.
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Senior Manager Web Marketing
Interwise
(Privately Held; 51-200 employees; Internet industry)
1999 — 2003 (4 years)
Designed and implemented 4 generations of websites and lead generation programs, contributing to company growth from $2 million to $20 million in annual sales.
• Launched and evolved a static html web site into a fully dynamic, personalized user experience capturing more than 100,000 user profiles annually.
• Co-created content management system reaching global audiences with localized content in 5 languages.
• Developed search engine marketing strategy. Achieved #1 rankings in every major search engine and increased daily website traffic by 1000%.
• Increased daily sales prospects by 500% through design and implementation of proprietary user account system.
• Managed live web events for Microsoft and with organizations such as Fast Company Magazine, Harvard Online and PeopleSoft.
• Managed events of up to 900 participants, to reach more than 50,000 sales prospects during 250+ live online events annually.
• Co-authored White Paper: “How to Use Webcasts for Outbound Marketing” -
Internet Sales Manager
Imark Communications
(Marketing and Advertising industry)
May 1998 — September 1999 (1 year 5 months)
My former company was acquired by Imark...
Created, launched and led first corporate Internet marketing and sales strategy.
• Formulated online sales plans with Marketing Director, to create new revenue streams and enable company expansion.
• Developed and implemented online sales strategy targeting contacts within the Enterprise software, hardware and IT consulting markets, expanding per-show revenue by 25%.
• Negotiated contracts and closed sales. -
Event Manager, Softworld Events
Interactive Information Services
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 1995 — May 1998 (2 years 9 months)
Developed, launched and managed market leading Enterprise software application tradeshows.
• Sold and managed all client contracts for exhibition space, print advertising and sponsorships, running 2-3 events per year to generate $1.4 million in annual revenue.
• Initiated and refined key partnerships within the Human Resources, Financial, and CRM software markets; with major hotels and decorators; and with leading IT consultant groups, increasing revenue per event from $0 to $500,000 +.
• Maintained SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis by collecting and interpreting information about competitive landscape.
• Created valuable sales opportunities for clients including SAP, PeopleSoft, JD Edwards, Ceridian, ADP, Lawson Software, Great Plains Software, Siebel Systems and Gartner Group, examples include closed contracts exceeding $1 million in value. -
Account Executive
PinPoint Marketing
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 1993 — September 1995 (2 years 8 months)
Inside sales position where client relationships were developed and nurtured within a broad range of technology and blue-collar markets.
• Qualified and developed sales leads for clients in complex and emerging technical markets, competitive business services markets, and established executive level consulting markets.
• Contract Employers Included: Motorola (RF Devices), Varian Medical Systems (Scanning Electron Microscopes and Test Supplies), Strategic Decision Group (Fortune 100 Consulting Services), First American Records Storage (Business Records Archiving). -
Professional Photographer
Independant Contractor (Self-employed)
(Self-Employed; Myself Only; Photography industry)
April 1990 — May 1995 (5 years 2 months)
Professional Contract Photographer - Western United States
• Marathons, triathlons, charity events and graduations.
• Photographs published in 'Outside Magazine'.
Additional Information
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