Brian Bowman

Current

Chief Marketing Officer at Reply.com
Member, Board of Advisors at Circle Builder
Member, Board of Advisors at Affinity Circles

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Past

VP Community at Yahoo
VP Marketing and Product Management at Infospace.com
VP Product Development at Match.com

Member, Advisory Board at Reality Central
Member, Advisory Board at Rotten Tomatoes
VP & GM ABC.com at Walt Disney Company
Director of New Media - Disney Channel at Walt Disney
VP Operations at USWeb/CKS (Cybernautics)
Director of Development at Turner Broadcasting
Director of New Media at Metrolight Studios
Technical Support Engineer at Alias|Wavefront

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8 more...

Education

Purdue University

Recommended

26 people have recommended Brian

Connections

500+ connections

Industry

Internet

Websites

Brian Bowman’s Summary

Marketing:
• Strategic planning, corporate positioning, P&L management
• Acquisition marketing across SEM, SEO, Web media, Email, Affiliates
• Profitable consumer acquisition and lead generation
• Social media acquisition, blogging
• User segmentation, research management
• CRM management
• Public relations, creating and fostering corporate, social and product level “buzz”

Product:
• Product planning, strategy and development
• Social media product strategy
• Concept development - ideation to implementation
• User experience and design
• Site flow, UI and usability - high level & detailed
• A/B & multivariate test & control

Brian Bowman’s Specialties:

• Online consumer acquisition
• Lead generation
• Transactional and eCommerce business models
• Social media, online dating, community building

• Media & entertainment

Brian Bowman’s Experience

Chief Marketing Officer

Reply.com

(Privately Held; Internet industry)

November 2006 — Present (3 years 1 month)

Chief architect of marketing and product strategy. Responsible for P&L of direct response online acquisition channels including SEM, SEO, Media, Affiliates, Publishers, Widgets and Email.

Helm the growth of Reply’s network of websites and ad network, including features, functionality, user experience, A/B testing and analytics. Oversee conversion, retention and re-acquisition of consumers and publishers/affiliates. Manage PR and social media.
Member, Board of Advisors

Circle Builder

(Privately Held; 1-10 employees; Internet industry)

September 2006 — Present (3 years 3 months)

CircleBuilder is an online networking and management platform enabling faith-based organizations to increase their membership, improve fundraising, organize events and more efficiently serve their community.
Member, Board of Advisors

Affinity Circles

(Privately Held; 51-200 employees; Internet industry)

September 2006 — Present (3 years 3 months)

Affinity Circles is a trusted social network focused on alumni and student groups, fraternities, professional associations and sports teams.
VP Community

Yahoo

(Public Company; 5001-10,000 employees; YHOO; Internet industry)

January 2006 — August 2006 (8 months)

VP of Community for Yahoo where I was responsible for Yahoo 360, Yahoo Groups and Yahoo Photos. Managed a cross-functional team of 102 and a $35M P&L
VP Marketing and Product Management

Infospace.com

(Public Company; 501-1000 employees; INSP; Internet industry)

January 2005 — December 2005 (1 year )

Responsible for acquisition marketing, product management and creative services for the search and directory division. Managed a team of 30 and delivered search products achieving $150M in annual revenue.
VP Product Development

Match.com

(Public Company; 201-500 employees; iaci; Internet industry)

April 2003 — November 2004 (1 year 8 months)

Responsible for product development, consumer experience, strategic product vision, pricing, quantitative analysis and customer care for Match.com, the worldwide leader in subscription online dating. Managed 20 employees, initiated the acquisition of Zerodegrees.com a business networking business and launched Match's friend social network.
Member, Advisory Board

Reality Central

(Privately Held; 11-50 employees; Entertainment industry)

May 2002 — July 2003 (1 year 3 months)

Realty Central a new 24/7 cable television network was designed to appeal to the more than 100 million reality TV fans that are generating unprecedented audience numbers for ratings winners such as Joe Millionaire, The Bachelorette, and American Idol.
Member, Advisory Board

Rotten Tomatoes

(Privately Held; 11-50 employees; Internet industry)

September 2001 — June 2003 (1 year 10 months)

Rotten Tomatoes is a premier destination for both casual movie-goers and film buffs alike. Millions of readers each month use Rotten Tomatoes as a dependable, objective resource for coverage of movies and videos.
VP & GM ABC.com

Walt Disney Company

(Public Company; 10,001 or more employees; DIS; Entertainment industry)

1999 — 2002 (3 years )

Responsible for the ABC Television Network’s online business, including sales, product strategy, business development and marketing. Functioned as the primary spokesperson. Managed a $30M P&L and bi-coastal staff of 80.
Director of New Media - Disney Channel

Walt Disney

(Public Company; 10,001 or more employees; dis; Broadcast Media industry)

1998 — 1999 (1 year )

Established product strategy and launched 100+ web sites in 18 months with an internal development team of 12. Oversaw design, development, technical specification and operation of the award winning ZoogDisney, an enhanced-TV initiative blending TV and Internet into a complete entertainment package.

Children ages 8-14 watched TV, competed in online games, built communities and selected TV programming. Resulted in increased TV viewer loyalty, 1000% traffic increase and acquisition of 1.25M registered kids in first year of operation. Invented "Chatless" chat for kids.
VP Operations

USWeb/CKS (Cybernautics)

(Privately Held; 501-1000 employees; Internet industry)

1997 — 1997 (less than a year)

Managed P&L of a fifteen person professional services team. Developed interactive strategies and managed the in-house execution of brand Web sites for eBay, CBS, Universal Studios, Silicon Graphics, Liquid Audio, ICTV, NetChannel, Rocket Science Games, Farcast and Netiva
Director of Development

Turner Broadcasting

(Public Company; 10,001 or more employees; Broadcast Media industry)

1996 — 1997 (1 year )

Designed Cartoon Network World, a 3D-hybird CD-ROM - social network for kids 8-14. It incorporated: avatars, kid-friendly email, text and audio chat, message boards, ecards, token economy, e-commerce and tools for world creation. Established creative, technical and product specifications, developed budgets, researched and interviewed external hardware and software partners and negotiated contracts.
Director of New Media

Metrolight Studios

(Privately Held; 51-200 employees; Media Production industry)

1991 — 1995 (4 years )

Proposed and implemented an interactive television (iTV) and PC professional services visual effects division which generated a profit within first six months of operation with a staff of nine. Managed creative development and production for Time Warner’s Full Service Network, US West’s Omaha ITV trial, “Alice,” a 3D-hybrid CD-ROM and "The Mask" interactive comic book.

Created 3D computer animation and production pipelines for feature films, commercials and theme park rides using Unix-based, Silicon Graphics hardware and software.
Technical Support Engineer

Alias|Wavefront

(Public Company; 51-200 employees; Computer Software industry)

1990 — 1991 (1 year )

Managed technical support for a 3D, visual effects software company and assisted with product marketing for Asia Pacific. Worked for six months in Tokyo to establish Wavefront Japan's technical support division.

Additional Information

Brian Bowman’s Websites:

Brian Bowman’s Interests:

• 2003 Ran the LA Marathon in 4:06. Enjoy international travel and have been to Africa, Australia, China, England, Fiji, France, Hong Kong, Italy, Japan, Korea, Netherlands, Taiwan and Yucatan-Mexico. • Participated in a LA non-profit for at-risk youths.

Brian Bowman’s Groups:

• 2002 Chair of the Industry Relations Committee, Interactive Television Alliance. Spearhead industry-wide initiative for emerging technologies between traditional agencies, interactive agencies and consumer brands.
• 2002-2000 Member of the Academy of Television Arts and Sciences Interactive Media Group.
• 2001-1999 Member of the Digital Coast Round Table