Business Development Manager @ Greenlight Marketing
London, United Kingdom
- Current
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- Business Development Manager at Greenlight
- Past
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- Account Manager at Adfero | DirectNews
- Sales Manager at Initiate
- Recruitment Consultant at Initiate
- Education
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- The University of Glasgow
- Recommended
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3 people have recommended Brian - Connections
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500+
connections
- Industry
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- Websites
Brian Anderson’s Summary
Having worked and mentored within an IT sales recruitment environment, my communication skills have been honed in a high-paced, client facing role, where I have also become a consummate business relationship builder and negotiator.
My progression to a Bespoke News Provider allowed me to work with M.Ds, senior Marketing Directors and Website Managers in organisations large and small throughout the UK, Europe and Australia.
I am now the Business Development Manager for Greenlight, the UK's premier SEO agency.
Examples of our work include:
Hotels.com – In natural search in Europe, Hotels.com had zero visibility. After working with Greenlight, natural search accounted for 25% of revenue, creating a new business channel worth £20m per annum.
HMV – Greenlight grew HMV’s online market share from under 8% to over 13%, their highest ever, in 8 months. Their return on investment for this campaign weighed in at 1200%.
Monarch Airlines - Created a new channel of business worth £3.5m per month. Since the campaign began, we’ve delivered over 150,000 additional flight bookings, filling over 3,000 flights.
Alliance & Leicester – Increased number of sales by 1253% for unsecured loans
Contact details:
Brian Anderson
+44 7736 320 343
brianandersonsales@gmail.com
brian.anderson@greenlightsearch.com
Brian Anderson’s Specialties:
Interests:
Organic Search Engine Optimisation, SEO, Search Engine Marketing, SEM, Social Media Optimisation, SMO, Unique Online Content, Link-building, Keyword Strategy, Online Marketing, Google, Yahoo
Attributes:
Self starter, cold-calling, telemarketing, closing experience, prospecting ability, qualifying techniques, SPIN selling, negotiating techniques, account management, relationship building, face-to-face client meetings, goal-setting, mentoring, presentations, upselling, retention.
Brian Anderson’s Experience
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Business Development Manager
Greenlight
(Privately Held; 11-50 employees; Internet industry)
February 2008 — Present (6 months)
Greenlight is an independent search engine marketing business, focusing solely on SEO and Paid Search, we currently maintain offices in London and New York.
Greenlight drives ROI for clients across many competitive industries, and has worked for publically quoted FTSE 100, NASDAQ, and NYSE companies; digital agencies; sophisticated start ups; and the UK government and public sector. Current SEO clients include Yahoo!, Legal & General, ASDA, Monarch Airlines, Expedia, easyHotel.com, TravelZoo, Proctor & Gamble, British Gas, fish4 and many more.
Furthermore, Greenlight enjoys a 95% client retention rate with over 80% of those clients up-scaling their utilisation of Greenlight’s expertise. -
Account Manager
Adfero | DirectNews
(Privately Held; 201-500 employees; Online Media industry)
June 2007 — February 2008 (9 months)
DirectNews are a bespoke news provider based in Canary Wharf, London. We offer web-based news feeds tailored to each client’s specific need, which focus on brand enhancement, improving online interaction and organic search engine optimisation. My clients vary from SME’s with little knowledge of Online Marketing or SEM, to large corporate clients looking to gain an advantage over competitors. This means I can be explaining the principle of organic search to one client, and discussing in-depth keyword strategy with the next.
• Managing over 70 clients with value of over £800k per annum.
• Successful upselling and retention – increased revenue from one example client by 126%.
• Working with brand names such as Vonage, P&O, Cannons and University of Manchester.
• Self targeted to 8 meetings per week, throughout UK.
• Presenting to up to 5 senior DM’s, often for over 2 hours.
• Gaining invaluable knowledge of Online Marketing strategy and organic SEO. -
Sales Manager
Initiate
(Privately Held; 11-50 employees; Staffing and Recruiting industry)
November 2006 — May 2007 (7 months)
I am a Sales Manager of 3-man sales team within a technology sales recruitment consultancy. Manages full sales cycle from initial prospecting (cold calling or pro-active referrals), through winning business, closing deals and managing accounts.
Experience in:
Recruitment, Sales, Closing, Cold Calling, New Business Generation, Account Management, Prospecting, Qualifying, SPIN Selling, ASP, Online managed-services, Web Analyics, Email Marketing, E-commerce -
Recruitment Consultant
Initiate
(Staffing and Recruiting industry)
October 2005 — October 2006 (1 year 1 month)
Recruitment Consultant
Experience in:
Recruitment, Sales, Closing, Cold Calling, New Business Generation, Account Management, Prospecting, Qualifying, SPIN Selling, ASP, Online managed-services, Web Analyics, Email Marketing, E-commerce
Brian Anderson’s Education
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The University of Glasgow
BA, Financial Services, 2000 — 2003
Additional Information
Brian Anderson’s Websites:
Brian Anderson’s Interests:
Organic Search Engine Optimisation, SEO, Search Engine Marketing, SEM, Social Media Optimisation, SMO, Unique Online Content, Link-building, Keyword Strategy, Online Marketing, Online Visibility, Google, Yahoo, MSN, Mobile Marketing, E-commerce. Personal Development - www.personalmba.com
Brian Anderson’s Groups:
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LinkedSEO member
Brian Anderson’s Contact Settings
Interested In:
- career opportunities
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- new ventures
- job inquiries
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