Brian Anderson

Current

Account Manager - SEO at Greenlight

Past

Account Manager at Adfero | DirectNews
Sales Manager at Initiate
Recruitment Consultant at Initiate

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Education

The University of Glasgow

Recommended

4 people have recommended Brian

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Brian Anderson’s Summary

I am an online marketer with knowledge of SEO and affiliate marketing.

Contact details:
Brian Anderson
07736 320 343
brianandersonsales@gmail.com

Brian Anderson’s Specialties:

Interests:
Organic Search Engine Optimisation, SEO, Search Engine Marketing, SEM, Social Media Optimisation, SMO, Link-building, Online Marketing, Affiliate Marketing, Website Analysis, Reputation Management

Brian Anderson’s Experience

Account Manager - SEO

Greenlight

(Privately Held; Internet industry)

February 2008 — Present (1 year 10 months)

Greenlight is an independent search engine marketing business, focusing solely on SEO and Paid Search, we currently maintain offices in London and New York.

I manage many of our most profitable clients, ensuring that KPI’s are set and exceeded, all R&D, SEO, PPC and dev teams are project managed, and client campaigns run with maximum profitability.

• Clients managed: British Gas, Co-operative Financial Services & Interflora
• Overseen BG’s spend increase by 200% to £1.2m per annum, despite them reducing spend in other areas
• Assisted with successful new business pitches, including an 8-way pitch for Vodafone
• Clearly articulated our results through in-depth reporting, proposals and PowerPoint presentations
Account Manager

Adfero | DirectNews

(Privately Held; 201-500 employees; Online Media industry)

June 2007 — February 2008 (9 months)

DirectNews are a bespoke news provider based in Canary Wharf, London. We offer web-based news feeds tailored to each client’s specific need, which focus on brand enhancement, improving online interaction and organic search engine optimisation. My clients vary from SME’s with little knowledge of Online Marketing or SEM, to large corporate clients looking to gain an advantage over competitors. This means I can be explaining the principle of organic search to one client, and discussing in-depth keyword strategy with the next.

• Managing over 70 clients with value of over £800k per annum.
• Successful upselling and retention – increased revenue from one example client by 126%.
• Working with brand names such as Vonage, P&O, Cannons and University of Manchester.
• Self targeted to 8 meetings per week, throughout UK.
• Presenting to up to 5 senior DM’s, often for over 2 hours.
• Gaining invaluable knowledge of Online Marketing strategy and organic SEO.
Sales Manager

Initiate

(Privately Held; 11-50 employees; Staffing and Recruiting industry)

November 2006 — May 2007 (7 months)

I am a Sales Manager of 3-man sales team within a technology sales recruitment consultancy. Manages full sales cycle from initial prospecting (cold calling or pro-active referrals), through winning business, closing deals and managing accounts.

Experience in:
Recruitment, Sales, Closing, Cold Calling, New Business Generation, Account Management, Prospecting, Qualifying, SPIN Selling, ASP, Online managed-services, Web Analyics, Email Marketing, E-commerce
Recruitment Consultant

Initiate

(Staffing and Recruiting industry)

October 2005 — October 2006 (1 year 1 month)

Recruitment Consultant

Experience in:
Recruitment, Sales, Closing, Cold Calling, New Business Generation, Account Management, Prospecting, Qualifying, SPIN Selling, ASP, Online managed-services, Web Analyics, Email Marketing, E-commerce

Brian Anderson’s Education

The University of Glasgow

BA , Financial Services , 2000 — 2003

Additional Information

Brian Anderson’s Websites:

Brian Anderson’s Interests:

Organic Search Engine Optimisation, SEO, Search Engine Marketing, SEM, Social Media Optimisation, SMO, Unique Online Content, Link-building, Keyword Strategy, Online Marketing, Online Visibility, Google, Yahoo, MSN, Mobile Marketing, E-commerce. Personal Development - www.personalmba.com