Brian LeCount

Current

Associate Director, Strategic Planning at Bridge Worldwide
Member. MARCOM Committee, Professional Development Committee, Digital Marketing Summit Subcommittee at American Marketing Association - Cincinnati
Owner at R.O.Why! Marketing

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Past

Director of Marketing at On Assignment, Inc.
Marketing manager at HPO Healthcare Staffing
Director of Marketing at Computer Task Group (CTG)

Marketing Manager at AgilTech
Marketing manager at Riverfront Choice Tickets

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2 more...

Education

University of Cincinnati - Carl Lindner College of Business Administration

Recommended

20 people have recommended Brian

Connections

385 connections

Industry

Marketing and Advertising

Websites

Brian LeCount’s Summary

Brian LeCount is the founder and president of R.O.Why! Marketing, a marketing effectiveness firm formed to provide strategic marketing solutions to middle market companies that directly improve their bottom line. The firm works with clients to invent and execute advertising, direct mail, public relations, web site, and paid and organic search marketing initiatives that consistently drive profitable sales. By consistently delivering on promises and exceeding client expectations, the firm has never lost a client.

Prior to launching R.O.Why! Marketing, Brian developed, tested, and implemented high-impact marketing strategies for a technology company in the financial, retail, insurance, and healthcare industries, as well as a variety of B2B and B2C firms in the entertainment, manufacturing, and healthcare provider markets. In the last 8 years, his efforts have generated hundreds of millions of dollars in revenue for clients - over $100 million in new business in 2002 alone.

Brian has built and managed all aspects of a variety of marketing departments and his experience also includes total P&L responsibility for an entertainment company’s regional office. In 8 weeks, he doubled the revenue produced in that office over the prior year. His performance has often garnered broader responsibilities in the operational functions of businesses. His talents include working with cross-functional teams to align HR, finance, human resources, and information technology teams in the direction of revenue generation and brand communication.

Brian has a Bachelor’s of Business Administration Degree in both Marketing and Business Management from the Carl Lindner College of Business at the University of Cincinnati. He is an active member of the American Marketing Association, and also participates in many other local organizations including Cincinnati Sole Proprietor Network, CinciMarketing, The Circuit, Cincinnati Tomorrow, and the Fast Company Circle of Friends.

Brian LeCount’s Specialties:

Experienced sales, marketing, and operations professional with demonstrated success in:

- Business & marketing plans
- Staff development & management
- Brand strategy
- P&L, marketing budgets, & media plans
- Advertising, copywriting, & PR
- Web site strategy
- Marketing ROI analysis
- Front/back office system integration & decision support
- Sales account planning, training & kickoff meetings
- Change management, process improvement

Brian LeCount’s Experience

Associate Director, Strategic Planning

Bridge Worldwide

(Public Company; Marketing and Advertising industry)

August 2009 — Present (4 months)
Member. MARCOM Committee, Professional Development Committee, Digital Marketing Summit Subcommittee

American Marketing Association - Cincinnati

(Marketing and Advertising industry)

2005 — Present (4 years )
Owner

R.O.Why! Marketing

(Privately Held; 1-10 employees; Marketing and Advertising industry)

February 2003 — Present (6 years 10 months)

R.O.Why! Marketing is a marketing effectiveness firm that helps clients grow their businesses by inventing high-impact marketing strategies that deliver incredible ROI. We build marketing strategies and execute the tactical plans that make sales happen, and our fees are based on the results we produce. See href="http://www.rowhymarketing.com/successes.htm.

Clients include middle market and large companies in the Professional Services, Communications Technology, Health Care, Software Development, IT Consulting, Laboratory, Financial Services and Pharmaceutical industries. Our work has helped business owners, marketing executives, sales teams, start up firms and even former NFL athletes communicate their brand effectively, engage customers and prospects and drive new business.
Director of Marketing

On Assignment, Inc.

(Public Company; 51-200 employees; ASGN; Staffing and Recruiting industry)

2001 — 2003 (2 years )

- Invented marketing strategies and programs that helped deliver $100MM in revenue in 2002 using a system of strategic design, methodical execution, and systematic measurement of each effort.
- Developed programs that grew the revenue run rate from $80MM to $212MM in 14 months
- Built sales toolkits, presentations, account penetration strategies, sales training content, measured sales cycle, & refined sales call techniques, resulting in a 3-6 month decrease in the sales cycle.
- Built a system for measuring return on sales and marketing investment, resulting in a minimum per-project ROI of 514% and a 100% increase in the marketing budget
- Developed marketing plans supporting 83 offices and over 150 field personnel
- Managed a team of marketing professionals across the country
Marketing manager

HPO Healthcare Staffing

(Marketing and Advertising industry)

2000 — 2003 (3 years )
Director of Marketing

Computer Task Group (CTG)

(Public Company; 201-500 employees; CTG; Information Technology and Services industry)

1999 — 2001 (2 years )

- Planned & executed key components of the global marketing strategy:
- Budget development and management
- Advertising, direct mail, collateral, PR & events
- Corporate web site strategy
- Built system for documenting client references
- Developed PR effort resulting in increased media placements
- Led a website team in building a state-of-the-art web presence
- Executed marketing campaigns that garnered in the Healthcare- Informatics 100, an elite ranking of leading healthcare IT firms
- Worked closely with sales in building tracking tools and accountability programs

Marketing Manager
- Managed development of corporate marketing strategy and execution plan for the company’s $45MM healthcare IT division
- Created on-demand marketing collateral system that decreased material costs
- Executed advertising, direct mail, and PR campaigns
- Managed web site redevelopment effort, project team, and vendor relationships
Marketing Manager

AgilTech

(Marketing and Advertising industry)

1998 — 1999 (1 year )
Marketing manager

Riverfront Choice Tickets

(Marketing and Advertising industry)

1995 — 1997 (2 years )