Naked Communications Director
Sydney Area, Australia
- Current
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- Communications Director at Naked Communications
- Consultant at The Australian Greens
- Past
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- Creative Director at OneDigital
- Director of Strategy at OneDigital
- Director at Digital Strategist (Sole Proprietorship)
- Director of Strategy at Beyond Interactive
- Education
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- University of New South Wales
- University of Technology, Sydney
- University of New South Wales
- Recommended
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5 people have recommended Brett - Connections
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156
connections
- Industry
- Internet
- Websites
Brett Rolfe’s Summary
After a brief stint in big five consulting (Andersen Consulting, now Accenture), I moved into what was then the 'emerging' field of digital media. Since '95, I have worked on a wide range of projects within a number of different companies - ranging from one- and two-person startups to large agencies.
Over the years I have moved from being a technical expert to more general positions, broadening out to generalist strategic an creative roles. This has been complemented by further tertiary study in public communications and cultural studies.
Brett Rolfe’s Specialties:
Generalism ;)
Brett Rolfe’s Experience
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Communications Director
Naked Communications
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
Unlike many of our competitors, Naked have decided to embrace digital by infusing digital expertise throughout the organisation rather than starting up a 'digital' group. My role, as one of the four digital specialists, is to 'dial up digital' within the communication strategy part of the business.
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Consultant
The Australian Greens
(Political Organization industry)
June 2006 — Present (3 years 6 months)
Provision of counsel to the Australian Greens with regard to digital communications, as well as the management and delivery of digital projects. This includes the relaunch of the Greens website (www.greens.org.au) early 2007.
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Creative Director
OneDigital
(Internet industry)
December 2006 — December 2007 (1 year 1 month)
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Director of Strategy
OneDigital
(Internet industry)
January 2005 — December 2006 (2 years )
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Director
Digital Strategist (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Marketing and Advertising industry)
April 2003 — November 2006 (3 years 8 months)
As a consultant, I worked with a range of clients including Flight Centre, Monster, and News. I also worked with agencies ranging from Faith Popcorn's BrainReserve (conducting sociological trend research) to George Patterson Partners (managing digital marketing projects for Telstra).
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Director of Strategy
Beyond Interactive
(Public Company; Internet industry)
2001 — 2003 (2 years )
Brett Rolfe’s Education
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University of New South Wales
PhD , New Media , 2004 — 2006
Unfortunately, my doctorate is currently 'on hiatus', due to professional commitments. My thesis explores modes of interdisciplinary investigation, focussing on the impact that digital media has on our experience of selfhood. Until my untimely departure, I was supervised by the superb Gillian Fuller, and I hope one day (in the not too distant future) to return to the fray.
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University of Technology, Sydney
MA , Public Communication , 2003 — 2004
Completed while working at Beyond Interactive, this study provided some much needed theoretical breadth outside of the technical.
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University of New South Wales
1991 — 1993
Additional Information
Brett Rolfe’s Websites:
Brett Rolfe’s Groups:
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Digital Marketing -
hi, we're naked
Brett Rolfe’s Contact Settings
Interested In:
- career opportunities
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
