Brett Petersel

Current

• Research at FutureWorks
• Events Director, Business Development at Mashable
• Co-founder at TechKaraoke

• Instructor, Education Management at New York Institute of Technology
• Business Development at Swoot
• Organizer & Community Development at Lunch 2.0
• Co-founder and Community Manager at NextWeb
• Founder at eBusinessCards.com
• Label Director at Architecture Records (Sole Proprietorship)
• Music & Media Consultant at GHOST (Sole Proprietorship)

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Past

• Community Development at crayon
• Social Media Experimentation at Pelago
• Co-founder & Community Director at Band.com

• Community Development at Me.dium
• Human Resources Associate at Conde Nast Publications
• Artist & Tour Marketing at Astralwerks Records
• Teacher (K-12) at Long Island Public Schools / New York City Board of Education
• Artist and Tour Marketing at The Syndicate
• Community Associate at Invisible Records
• Artist Marketing, Sales at Digital Hardcore Recordings
• Artist and Tour Marketing at Atlantic Records
• Tour Management at Ideal Entertainment

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9 more...

Education

• New York Institute of Technology-Old Westbury
• Long Island University, C.W. Post Campus
• Long Island University, C.W. Post Campus

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Recommended

31 people have recommended Brett

Connections

500+ connections

Industry

Online Media

Brett Petersel’s Summary

I’m a New York-based "social fixer" providing a foundation for a community that consists of entrepreneurs, start-ups, and established companies/professionals through various networking events, such as Lunch 2.0, NextWeb, and the NextWeb events, among others.

Currently, I work for Mashable (www.mashable.com) where I'm the East Coast Events Director. Please contact me if you're interested in learning about what opportunities (advertising and event sponsorships) we offer.

I've been involved with a number of companies and Internet startups, including Band.com, Swoot, and eBusinessCards.com, as well as having worked with Atlantic Records, Conde Nast Publications, the Long Island Public Schools, and New York City Board of Education.

Brett Petersel’s Specialties:

Advertising, Artist Marketing, Artist Management, Blogging, Brand Strategy, Business Development, Business Planning, Client Relations, E-Campaigns, Event Planning, Event Production, Internet Marketing, Mobile Devices, Mobile Marketing, Music Marketing, New Media, Photography, Podcasting, Social Media, Social Networks, Street Promotions, Team Building, Tour Marketing, Tour Management, Viral Marketing, Web 2.0

Brett Petersel’s Experience

• Research

  FutureWorks

  (Privately Held; Public Relations and Communications industry)

  June 2009 — Present (6 months)

  FutureWorks, Inc. provides public relations and new media marketing services in the United States. It also provides content to media, analysts, and market influencers. In addition, the company orchestrates various industry conferences and media events.

• Events Director, Business Development

  Mashable

  (Privately Held; Online Media industry)

  April 2008 — Present (1 year 8 months)

  http://mashable.com
  
  Mashable is the world's largest blog on social networking! Mashable was founded by Pete Cashmore, a new media expert. It ranks among the Top 100 blogs worldwide.

• Co-founder

  TechKaraoke

  (Non-Profit; Online Media industry)

  March 2008 — Present (1 year 9 months)

  http://techkaraoke.com
  
  TechKaraoke ™ was created by both Michael Gruen and myself as a way to bring tech communities together (not discuss anything tech-related) and to rock out to some of the worst songs ever.

• Instructor, Education Management

  New York Institute of Technology

  (Educational Institution; Higher Education industry)

  2007 — Present (2 years )

• Business Development

  Swoot

  (Privately Held; 11-50 employees; Online Media industry)

  September 2006 — Present (3 years 3 months)

  http://swoot.com
  
  On the Swoot portal you will find every browser on every subject. You have to install a one time plug-in and then you can easily access all these browsers. Just use the subject, tag clouds, or search bar to explore the many cool browsers. Look around, open the browsers and find everything you´re looking for in a fun and fantastic online experience.

• Organizer & Community Development

  Lunch 2.0

  (Events Services industry)

  March 2006 — Present (3 years 9 months)

  http://lunch20.com
  http://lunchnyc.com
  
  Lunch 2.0 began in Silicon Valley in 2006 by people who were looking for a free lunch. They quickly found that there were lots of free lunches to be had, cool people to have them with, and cool companies to check out in the process.
  
  We launched the official New York City version of Lunch 2.0 in October 2007 with a Lunch 2.0 @ TheLadders.com. In 2008, we have many more Lunch 2.0s planned with excellent people and companies.

• Co-founder and Community Manager

  NextWeb

  (Privately Held; Online Media industry)

  March 2006 — Present (3 years 9 months)

  http://meetup.com/nextweb
  http://nextwebonline.com
  
  NextWeb is a New York-based consulting and events firm consisting of a group of talented individuals dedicated to their work within the fields of events, media, and marketing.

• Founder

  eBusinessCards.com

  (Printing industry)

  2000 — Present (9 years )

  http://www.ebusinesscards.com
  http://www.your-business-cards.com
  
  eBusinessCards.com is an online business specializing in both raised print and full color stationery items, including business cards, postcards, and envelopes.

• Label Director

  Architecture Records (Sole Proprietorship)

  (Sole Proprietorship; Music industry)

  June 2000 — Present (9 years 6 months)

  http://architecturerecords.com
  
  My position as Director of Architecture Records continues to this day. What began as a one-off compilation during the 2001 Warped Tour evolved into a part-time venture. I've had the opportunity to release albums by artists whose music has made an impact on both myself and the electronic music scene. These artists include Christ Analogue, Rough Robot, Bomb 20, SMP, Sister Machine Gun, The Heartworm, Fragment King, and more.
  
  Architecture Records is currently distributed through Positron! Records, WTII Records, and Amazon.com.

• Music & Media Consultant

  GHOST (Sole Proprietorship)

  (Sole Proprietorship; Media Production industry)

  1993 — Present (16 years )

  I've been working under the GHOST moniker when I work with artists, record labels and, currently, Internet and Social Media-related projects. My services include artist management, tour marketing, and public relations.

• Community Development

  crayon

  (Privately Held; Marketing and Advertising industry)

  April 2009 — April 2009 (1 month)

  Freelance
  http://www.crayonville.com

• Social Media Experimentation

  Pelago

  (Privately Held; Internet industry)

  2009 — 2009 (less than a year)

• Co-founder & Community Director

  Band.com

  (Online Media industry)

  July 2006 — November 2007 (1 year 5 months)

  http://band.com
  
  Band.com is a music-based social networking service I helped develop in late 2006. Unfortunately, it never launched and has not been worked upon since.

• Community Development

  Me.dium

  (Privately Held; Internet industry)

  January 2007 — March 2007 (3 months)

  http://me.dium.com
  http://me.dium.com/user/brett
  
  Me.dium is a social browsing software company offering a browser extension that allows people to surf with friends for the first time. With Me.dium's Social Toolbar you and your friends can check out the same web pages at the same time.

• Human Resources Associate

  Conde Nast Publications

  (Privately Held; 1001-5000 employees; Publishing industry)

  August 2006 — February 2007 (7 months)

  http://condenast.com
  
  Condé Nast Publications is home to many of the world's celebrated magazines and websites, and is committed to journalistic integrity, influential reporting and superior design. Each magazine features renowned editors, writers and photographers.

• Artist & Tour Marketing

  Astralwerks Records

  (Public Company; 11-50 employees; Music industry)

  January 2005 — December 2006 (2 years )

  http://astralwerks.com
  
  Astralwerks is a New York based record label that releases primarily electronic music. It is owned by Virgin Records/EMI, distributed by Caroline Distribution in the US. It represents artists including Kraftwerk, The Future Sound of London, Chemical Brothers, Röyksopp, Fatboy Slim, Basement Jaxx, The B-52s, VHS or Beta and Digitalism as well as many others.

• Teacher (K-12)

  Long Island Public Schools / New York City Board of Education

  (Educational Institution; 10,001 or more employees; Education Management industry)

  2001 — 2006 (5 years )

• Artist and Tour Marketing

  The Syndicate

  (Privately Held; 11-50 employees; Entertainment industry)

  January 2002 — June 2003 (1 year 6 months)

  http://thesyn.com
  
  The Syndicate is an independent company based in Weehawken, NJ, offering a vast range of marketing and management services to the music and entertainment industries.

• Community Associate

  Invisible Records

  (Marketing and Advertising industry)

  1998 — 2003 (5 years )

  http://invisiblerecords.com
  
  Invisible Records is a Chicago based record label founded by Martin Atkins to support and distribute the works of artists who preferred to work with a smaller, artist driven label.

• Artist Marketing, Sales

  Digital Hardcore Recordings

  (Music industry)

  January 2000 — April 2002 (2 years 4 months)

  http://digitalhardcore.com
  
  Digital Hardcore Recordings (DHR) is a record label set up in 1994 by Alec Empire, Joel Amaretto and Pete Lawton. I worked in their New York office helping promote all aspects of the label as well as creating an online magazine focusing upon their artist roster.

• Artist and Tour Marketing

  Atlantic Records

  (Public Company; 201-500 employees; WMG; Music industry)

  April 2001 — January 2002 (10 months)

  http://atlanticrecords.com
  
  Atlantic Records (Atlantic Recording Corporation) is an American record label best known for its many recordings of rhythm & blues, rock and roll, and jazz.

• Tour Management

  Ideal Entertainment

  (Music industry)

  January 1999 — October 2000 (1 year 10 months)

  My responsibilities included establishing a direct connection between the company, artist, and venue(s) that enabled our artists to perform.
  
  The artist roster included Martha Reeves, Gloria Gaynor, The Duke Ellington Orchestra, Gary "U.S" Bonds, and many more.

Brett Petersel’s Education

• New York Institute of Technology-Old Westbury

  Marketing 2007 — 2008

• Long Island University, C.W. Post Campus

  M.S.E , 2002 — 2003

• Long Island University, C.W. Post Campus

  B.S.E , 1997 — 2002

  Activities and Societies:

  Computer Graphics Club, Ski & Snowboard Club

Additional Information

Brett Petersel’s Interests:

Blackberry, Blogging, Business Magazines, Business Networking, Concerts, E-Commerce, E-Business, Internet, Marketing, Mobile, Social Media, Technology, Web 2.0, Web Design

Brett Petersel’s Groups:

AlwaysOn, BlogTalkRadio, Center Networks, CooperBricolage, Lunch 2.0, Lunch 2.0 New York City, Mashable, nextNY, NextWeb, NextWeb New York, Social Media Camp, Tech Drinks, TechCrunch 8 New York, TechKaraoke, Web 2.0 Social Networking Tech Meetup

•    Blue: The DallasBlue Business Network (25,000+ members)
•    AOLAlumni
•    Women 2.0
•    On Startups - The Community For Entrepreneurs
•    DemoCamp
•    Facebook.com
•    Startup Camp
•    Ebusiness professionals
•    TopLinked.com (Open Networkers)
•    Economist Group
•    Leading International Open Networkers (LION)
•    NY:MIEG
•    NY Video
•    The Next Web Conference & Blog
•    Fans of Mashable
•    Social Media Marketing
•    NextWeb
•    Social Media Mafia
•    Tweeple
•    212NYC
•    LION500.com (Open Networkers)
•    Long Island University Alumni
•    TechKaraoke
•    Lunch 20
•    Social Media Design & Creativity

Brett Petersel’s Honors:

Leveraging Ideas (leveragingideas.com)
-Big Ballers in Social Media
-Ranked #2, 2007

Silicon Alley 100 (alley100.bricabox.com)
Silicon Alley 100
-Ranked #8, 2007

Brett Petersel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch