Brett Petersel

Current

• Events Director at Mashable
• Co-founder and Creator at TechKaraoke
• Education Management, Instructor at New York Institute of Technology

• Business Development at Swoot
• Organizer, Event and Public Relations at Lunch 2.0
• Co-founder and Public Relations at NextWeb New York
• Label Director at Architecture Records
• Music and Media Consultant / Director at Ghost Media

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5 more...

Past

• Co-founder & Chief Marketing Officer at Band.com
• Community Associate at Me.dium
• Human Resources Associate at Conde Nast Publications

• Teacher (K-12) at Long Island Public Schools / New York City Board of Education
• Artist & Tour Marketing at Astralwerks Records
• Artist and Tour Marketing at The Syndicate
• Community Associate at Invisible Records
• Artist Marketing, Sales at Digital Hardcore Recordings
• Artist and Tour Marketing at Atlantic Records
• Tour Management at Ideal Entertainment

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7 more...

Education

• New York Institute of Technology-Old Westbury
• Long Island University, C.W. Post Campus
• Long Island University, C.W. Post Campus

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Recommended

31 people have recommended Brett

Connections

500+ connections

Industry

Online Media

Brett Petersel’s Summary

I’m a New York-based Social Media consultant providing a foundation for a community that consists of entrepreneurs, start-ups, and established companies/professionals through various networking events, such as Lunch 2.0 and the popular NY Web 2.0 Meetup, among others (TechDrinks, Mashable.com's events, TechKaraoke, etc.

As of April 2008 I work for Mashable.com, the world's largest blog on social networking, as the East Coast Events Director, so please contact me if you're interested in learning about what opportunities (advertising and event sponsorships) we offer.

I've been involved with a number of companies and Internet startups, including Band.com, Swoot, and eBusinessCards.com, as well as having worked with Atlantic Records, Conde Nast Publications, the Long Island Public Schools, and New York City Board of Education.

LinkedIn Connection Address: brett.linkedin@gmail.com

Brett Petersel’s Specialties:

Advertising, Artist Marketing, Artist Management, Blogging, Brand Strategy, Business Development, Business Planning, Client Relations, E-Campaigns, Event Planning, Event Production, Internet Marketing, Mobile Devices, Mobile Marketing, Music Marketing, Photography, Podcasting, Social Media, Social Networks, Street Promotions, Team Building, Tour Marketing, Tour Management, Viral Marketing, Web 2.0

Brett Petersel’s Experience

• Events Director

  Mashable

  (Privately Held; Online Media industry)

  April 2008 — Present (7 months)

  http://mashable.com
  http://my.mashable.com/brett
  
  Mashable is the world's largest blog on social networking! Mashable was founded by Pete Cashmore, a new media expert. It ranks among the Top 100 blogs worldwide.

• Co-founder and Creator

  TechKaraoke

  (Internet industry)

  March 2008 — Present (8 months)

  http://techkaraoke.com
  
  TechKaraoke was created by both Michael Gruen and myself as a way to bring tech communities together (not discuss anything tech-related) and to rock out to some of the worst songs ever.

• Education Management, Instructor

  New York Institute of Technology

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  February 2007 — Present (1 year 9 months)

  http://www.nyit.edu

• Business Development

  Swoot

  (Privately Held; 11-50 employees; Online Media industry)

  September 2006 — Present (2 years 2 months)

  http://swoot.com
  
  On the Swoot portal you will find every browser on every subject. You have to install a one time plug-in and then you can easily access all these browsers. Just use the subject, tag clouds, or search bar to explore the many cool browsers. Look around, open the browsers and find everything you´re looking for in a fun and fantastic online experience.

• Organizer, Event and Public Relations

  Lunch 2.0

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2006 — Present (2 years 8 months)

  http://lunch20.com
  http://lunchnyc.com
  
  Lunch 2.0 began in Silicon Valley in 2006 by people who were looking for a free lunch. They quickly found that there were lots of free lunches to be had, cool people to have them with, and cool companies to check out in the process.
  
  We launched the official New York City version of Lunch 2.0 in October 2007 with a Lunch 2.0 @ TheLadders.com. In 2008, we have many more Lunch 2.0s planned with excellent people and companies.

• Co-founder and Public Relations

  NextWeb New York

  (Public Company; 1-10 employees; Internet industry)

  March 2006 — Present (2 years 8 months)

  The NextWeb (NY Web 2.0 Meetup ) is one of the most popular networking groups in NYC with over 2,500 members.
  
  http://newtech.meetup.com/21
  http://nextwebonline.com
  
  Presenters/Sponsors include:
  
  KickApps, Knover, The Economist, Sun Microsystems, Pulver Media, Qau Labs, Clipmarks, Social Media Club, BricaBox, VeoTag, Syndiclick, Swoot, BurnLounge, Dai.sy, Drop.io, The College Voice, Socialight, FindMeOn, CafeMom, Hello World, The Ladders, Atido, Kluster, Buddy Media, Syndiclick, Xtreme Technologies, Team Patent, Mochila, Confabb, Convos, The Place Finder, SenseBot, Mighty Ventures, Jauntlet, Ice Interactive Technologies, 451 Hosting, Desktop Two, WinkSite, VentBox, Team Patent, Gigapixel Creative, PumpOne, ParkWhiz, RadiusIM, Partnerships for Profits, Jason Rudolph, 15 Second Pitch, Xtreme Technologies, Revlayer, DesktopTwo, Pond5, GCB Media, Fearless Networking, BricaBox, TrustFX, BlogTalkRadio, John C. Havens, ShelfMade, Mint Digital, Snooth, Qau Labs, and HeyCosmo

• Label Director

  Architecture Records

  (Privately Held; 201-500 employees; Information Technology and Services industry)

  June 2000 — Present (8 years 5 months)

  http://architecturerecords.com
  
  My position as Director of Architecture Records continues to this day. What began as a one-off compilation during the 2001 Warped Tour evolved into a part-time venture. I've had the opportunity to release albums by artists whose music has made an impact on both myself and the electronic music scene. These artists include Christ Analogue, Rough Robot, Bomb 20, SMP, Sister Machine Gun, The Heartworm, Fragment King, and more.
  
  Architecture Records is currently distributed through Positron! Records, WTII Records, and Amazon.com.

• Music and Media Consultant / Director

  Ghost Media

  (Music industry)

  1995 — Present (13 years)

  I've been working under the GHOST moniker when I work with artists, record labels and, currently, Internet and Social Media-related projects. My services include artist management, tour marketing, and public relations.

• Co-founder & Chief Marketing Officer

  Band.com

  (Online Media industry)

  July 2006 — November 2007 (1 year 5 months)

  http://band.com
  
  Band.com is a music-based social networking service I helped develop in late 2006. Unfortunately, it never launched and has not been worked upon since.

• Community Associate

  Me.dium

  (Privately Held; 11-50 employees; Internet industry)

  January 2007 — March 2007 (3 months)

  http://me.dium.com
  http://me.dium.com/user/brett
  
  Me.dium is a social browsing software company offering a browser extension that allows people to surf with friends for the first time. With Me.dium's Social Toolbar you and your friends can check out the same web pages at the same time.

• Human Resources Associate

  Conde Nast Publications

  (Privately Held; 1001-5000 employees; Publishing industry)

  August 2006 — February 2007 (7 months)

  http://condenast.com
  
  Condé Nast Publications is home to many of the world's celebrated magazines and websites, and is committed to journalistic integrity, influential reporting and superior design. Each magazine features renowned editors, writers and photographers.

• Teacher (K-12)

  Long Island Public Schools / New York City Board of Education

  (Educational Institution; 10,001 or more employees; Education Management industry)

  2001 — 2006 (5 years)

• Artist & Tour Marketing

  Astralwerks Records

  (Public Company; 11-50 employees; Music industry)

  January 2005 — December 2006 (2 years)

  http://astralwerks.com
  
  Astralwerks is a New York based record label that releases primarily electronic music. It is owned by Virgin Records/EMI, distributed by Caroline Distribution in the US. It represents artists including Kraftwerk, The Future Sound of London, Chemical Brothers, Röyksopp, Fatboy Slim, Basement Jaxx, The B-52s, VHS or Beta and Digitalism as well as many others.

• Artist and Tour Marketing

  The Syndicate

  (Privately Held; 11-50 employees; Entertainment industry)

  January 2002 — June 2003 (1 year 6 months)

  http://thesyn.com
  
  The Syndicate is an independent company based in Weehawken, NJ, offering a vast range of marketing and management services to the music and entertainment industries.

• Community Associate

  Invisible Records

  (Marketing and Advertising industry)

  1998 — 2003 (5 years)

  http://invisiblerecords.com
  
  Invisible Records is a Chicago based record label founded by Martin Atkins to support and distribute the works of artists who preferred to work with a smaller, artist driven label.

• Artist Marketing, Sales

  Digital Hardcore Recordings

  (Music industry)

  January 2000 — April 2002 (2 years 4 months)

  http://digitalhardcore.com
  
  Digital Hardcore Recordings (DHR) is a record label set up in 1994 by Alec Empire, Joel Amaretto and Pete Lawton. I worked in their New York office helping promote all aspects of the label as well as creating an online magazine focusing upon their artist roster.

• Artist and Tour Marketing

  Atlantic Records

  (Public Company; 201-500 employees; WMG; Music industry)

  April 2001 — January 2002 (10 months)

  http://atlanticrecords.com
  
  Atlantic Records (Atlantic Recording Corporation) is an American record label best known for its many recordings of rhythm & blues, rock and roll, and jazz.

• Tour Management

  Ideal Entertainment

  (Music industry)

  January 1999 — October 2000 (1 year 10 months)

  My responsibilities included establishing a direct connection between the company, artist, and venue(s) that enabled our artists to perform.
  
  The artist roster included Martha Reeves, Gloria Gaynor, The Duke Ellington Orchestra, Gary "U.S" Bonds, and many more.

Brett Petersel’s Education

• New York Institute of Technology-Old Westbury

  Marketing 2007 — 2008

• Long Island University, C.W. Post Campus

  M.S.E, 2002 — 2003

• Long Island University, C.W. Post Campus

  B.S.E, 1997 — 2002

  Activities and Societies:

  Computer Graphics Club, Ski & Snowboard Club

Additional Information

Brett Petersel’s Interests:

Blackberry, Blogging, Business Magazines, Business Networking, Concerts, E-Commerce, E-Business, Internet, Marketing, Mobile, Social Media, Technology, Web 2.0, Web Design

Brett Petersel’s Groups:

AlwaysOn, BlogTalkRadio, Center Networks, CooperBricolage, Lunch 2.0, Lunch 2.0 New York City, Mashable, nextNY, NextWeb, NextWeb New York, Social Media Camp, Tech Drinks, TechCrunch 8 New York, TechKaraoke, Web 2.0 Social Networking Tech Meetup

•    Blue: The DallasBlue Business Network (23,000+ members)
•    eOffice
•    CareerLink Network
•    AOLAlumni
•    Bizbureau
•    Women 2.0
•    OPEN Forum
•    FountainBlue
•    TechSoup NetSquared
•    On Startups - The Community For Entrepreneurs
•    Utah Open Source
•    Advertising Professional
•    Learning, Education and Training Professionals Group
•    International Network of Social Entrepreneurs
•    DemoCamp
•    XING.com
•    Facebook.com
•    Plaxo.com
•    Startup Camp
•    SKYPE user
•    LinkEds & writers
•    Silicon Valley NewTech Meetup
•    E-Business Events (emarketing, ecommerce, ebusiness...)
•    Success Networking
•    Java Enthusiasts
•    Economist Group
•    International Entrepreneur Club
•    Leading International Open Networkers (LION)
•    NY:MIEG
•    NY Video 2.0
•    Link'd Republicans
•    The Next Web Conference & Blog
•    New York Venture Community
•    Fans of Mashable
•    CenterNetworks Business Links
•    The Official John McCain - Sarah Palin 2008 Group
•    Republican National Committee
•    Social Media Marketing
•    TechCrunch
•    BlackBerry Professionals
•    NextWeb | NY Web 2.0 Meetup
•    Social Media Mafia
•    Tweeple
•    212NYC
•    Tweeters
•    LION500.com (Open Networkers)
•    The Hatchery
•    Long Island University Alumni
•    TechKaraoke

Brett Petersel’s Honors:

Leveraging Ideas (leveragingideas.com)
-Big Ballers in Social Media
-Ranked #2, 2007

Silicon Alley 100 (alley100.bricabox.com)
Silicon Alley 100
-Ranked #8, 2007

Brett Petersel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch