Brent Sapp, MBA

Current

Managing Director and Founder at 4M Navigator

Past

Senior Director of Marketing at CuraScript
Executive Vice President at Family Friendly Schools
Director of Marketing at Digital Juice

Sales Professional at Cardinal Health

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Education

Rollins College - Crummer Graduate School of Business
Florida State University

Recommended

18 people have recommended Brent

Connections

500+ connections

Industry

Information Services

Brent Sapp, MBA’s Summary

Business/organizational problem solving, innovation, and implementing ideas are my "fastballs". I thrive on discovery and developing new strategies that can produce quantifiable results for companies, non-profit organizations and individuals.

My expertise and results in branding and business development have enabled companies to reach new audiences, position their products and services as market leaders, and quickly build rapport with current and future customers.

I've increased sales 800% my first 18 months as EVP, I secured a state wide contract that generated 900k for a start-up, I created a unique Value Proposition for a 1.5 billion dollar distributorship in a mature market, I've generated over 100% EBITDA on marketing campaigns, etc. I've also written a book and training series that is used domestically and internationally (thanks to a great publisher).

My experience spans several industries – I dive into new fields, ask the crucial (Freakonomics) questions, identify the "hidden truth", and discover new alternatives to produce results. I resemble the individual Daniel Pink describes in his book "A Whole New Mind" - I create novelty and nuance not routine, I craft emotion into facts and figures, and I create "stories" that differentiate more than design.

I'm passionate about making difference here and around the world. I'm also a writer who strives to translate complex concepts into simple stories for others to enjoy.

Brent Sapp, MBA’s Specialties:

Business Assessment, Problem Solving, Writing, Branding, Innovation, Business Development, Assessment, Professional Sales, Product Development, Strategic Planning, Strategy Execution, Team Leadership.

Brent Sapp, MBA’s Experience

Managing Director and Founder

4M Navigator

(Professional Training & Coaching industry)

October 2008 — Present (1 year 3 months)

Co-founder of an organization dedicated to providing unique tools and information that equip CEOs of emerging companies (both domestic and international) to survive and thrive through the inevitable adolescence of business known as No Man's Land. Currently less than 5% of growing entrepreneurial ventures successfully transition No Man's Land, yet these organizations represent over 60% of jobs in the United States.

4M Navigator also supports all legislative efforts to support emerging companies including The Bridge Act (offering tax deferrals to companies under $10 million in annual revenues) which could come to a vote in the first quarter of 2009. This bill alone, according to the Kaufman Foundation, could generate over 600,000 new jobs.
Senior Director of Marketing

CuraScript

(Public Company; 1001-5000 employees; Pharmaceuticals industry)

September 2006 — January 2008 (1 year 5 months)

Led all branding, marketing and promotions. Created unique Value Proposition, assessed current sales and marketing strategy, increased penetration in targeted market segments, and identified need for aggressive eCommerce. Designed branding campaigns and aligned promotional efforts to achieve aggressive EBITDA growth objectives. Interfaced with potential alliance partners, graphic designers, and direct marketing organizations to plan future marketing campaigns.
Executive Vice President

Family Friendly Schools

(Privately Held; Education Management industry)

2003 — 2006 (3 years )

Joined company at its inception and created corporate message, branding, and service portfolio. Led all marketing, sales, sales team development, business development, business model and scaling of
model. Probed deeply to assess current conditions and determine optimal strategies for growth and development.
Director of Marketing

Digital Juice

(Privately Held; 11-50 employees; Media Production industry)

2001 — 2002 (1 year )

Led all marketing, sales, and promotions. Assessed current marketing strategy, identified areas for improved penetration, and created several new sales and promotional efforts to achieve aggressive growth objectives. Interfaced with potential alliance partners, graphic designers, and direct marketing organizations to plan future marketing campaigns. Wrote copy for advertisements, articles, and video productions.
Sales Professional

Cardinal Health

(Public Company; 10,001 or more employees; CAH; Hospital & Health Care industry)

1984 — 2000 (16 years )