Brent Green | Generational Marketing | Speaker

Brent Green | Generational Marketing | Speaker

Generational Marketing Authority ♦ Author ♦ Professional Speaker ♦ Workshop Presenter ♦ Creative Director

Location
Denver, Colorado (Greater Denver Area)
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Brent Green | Generational Marketing | Speaker know in common
  • Get introduced to Brent Green | Generational Marketing | Speaker
  • Contact Brent Green | Generational Marketing | Speaker directly

View Brent's full profile

Brent Green | Generational Marketing | Speaker's Overview

Current
  • Senior Executive Media Training Expert, Public Speaking Coach and Principal and Co-Founder at ManageMedia.com
  • Boomer Marketing Expert, Author, International Speaker, Creative Strategist, Copywriter at Brent Green & Associates, Inc.
Past
  • National Advertising & Sales Promotion Manager at Total Petroleum
  • Advertising & Public Relations Director at The Broadmoor Hotel
  • Agency Account Supervisor at Gabel Advertising Inc.
Education
Connections

500+ connections

Brent Green | Generational Marketing | Speaker's Summary

♦ Boomer generation marketing + advertising zealot
♦ Author, "Marketing to Leading-Edge Baby Boomers"
♦ Author, "Generation Reinvention"
♦ Award-winning creative director + copywriter
♦ Keynote speaker + workshop leader
♦ Trainer in leadership, public speaking + media interviews
♦ Writer for "Huffington Post," CNBC and countless others

My favorite past-time is editing my LinkedIn profile. When I'm not joining a group or linking with someone from Romania whom I'll never meet, I dabble as a marketing strategist, creative director, social commentator, copywriter, author, speaker, media trainer, and over-caffeinated consultant.

Sometimes reporters believe what's written here and call for clever commentary. This includes biggies such as "The Wall Street Journal," "Business Week," "Forbes," "The New York Times," and "GiftBeat"(!!).

I host an edgy radio show called "Generation Reinvention: How Boomers Are Changing the Future." http://fmgradio.com and http://wgrnradio.com.

Brent Green & Associates, Inc., a company humbly named after me, has been around longer than LinkedIn, Twitter and Facebook combined. We celebrated 28 years in 2014.

Tenure has its privileges, including 50+ eye-catching awards for advertising and direct marketing. Lacking better alternatives, RMDMA bestowed me with its "Direct Marketer of the Year Award." The DMA mailed me a Gold ECHO, which wasn't gold but a handsome plastic pyramid.

Knowing we're not getting younger, we like to focus on health & fitness, travel & tourism, and natural/organic products. A few clients have included:

♦ P&G
♦ CNN
♦ MetLife
♦ Nestle
♦ British Tourism
♦ Orange Glo (OxiClean)
♦ Bayard Presse (Europe)
♦ MWG Congres (Holland)
♦ National Ski Areas Association

Eager to stick my nose into others' business, I've been a board member and chairman of the Colorado Springs Convention & Visitors Bureau and programming VP for the Business Marketing Association and the Rocky Mountain Direct Marketing Association (RMDMA).

Specialties

Generational and creative marketing strategies, keynote speaking, workshops for speakers, branding, copywriting, advertising, campaign planning + execution, event and project management, media relations, direct marketing, sales promotions, digital photography

Brent Green | Generational Marketing | Speaker's Experience

Senior Executive Media Training Expert, Public Speaking Coach and Principal and Co-Founder

ManageMedia.com

March 2001Present (13 years 7 months)

● Senior executive level training in media relations and media interview management

● Executive training in public speaking and business presentations, including integration of high-end PowerPoint presentations into public speaking events

● Media crisis strategic consulting and executive training to address hostile and difficult media situations

Boomer Marketing Expert, Author, International Speaker, Creative Strategist, Copywriter

Brent Green & Associates, Inc.

Public Company; 1-10 employees; Marketing and Advertising industry

March 1986Present (28 years 7 months)

● Full service marketing communication and creative services consulting company, with focus on marketing to the Baby Boomer generation

● Nationally respected marketing experience and expertise in health & fitness, travel & tourism, real estate, circulation marketing, and direct response marketing

● Author of "Marketing to Leading-Edge Baby Boomers" and "Generation Reinvention," providing strategic consulting, brand development, and creative strategies for companies targeting the Boomer generation

● Internationally acclaimed keynote speaker about marketing to Baby Boomers, and business workshop presenter, including executive training focused on media relations management and public speaking

National Advertising & Sales Promotion Manager

Total Petroleum

May 1994April 1996 (2 years)

● Managed advertising and sales promotions for Total Petroleum, a $2.3 billion petroleum and convenience store marketing company owned by TOTAL, France, operating 525 retail stores in eleven states

● Developed integrated marketing communication campaigns, self-liquidating premium promotions, sports marketing promotions, and marketing public relations campaigns

● Conducted multi-state advertising agency review; managed $15 million advertising budget, agency team, direct marketing company, and ten staff.

Advertising & Public Relations Director

The Broadmoor Hotel

Privately Held; 1001-5000 employees; Hospitality industry

October 1982March 1986 (3 years 6 months)

● Managed a full-service, in-house advertising agency with five million dollars in gross annual billings; provided all agency services including advertising creative, sales promotions, direct marketing, restaurant marketing, attractions marketing, publicity for hotel events, and community relations

● Responsibilities included marketing plans, creative direction and production for all media, media planning, copywriting, public relations, promotions, and direct marketing

● Organized and managed numerous international events and promotions, including the World Seniors Golf Tournament, an HBO television special featuring Olympic figure skaters, Sports Festival 5, and hotel visitations by celebrities such as President Ronald Reagan

● Won numerous creative awards for hotel, retail attractions and partner advertising

● Led and supervised ten professional staff members

Agency Account Supervisor

Gabel Advertising Inc.

January 1981December 1982 (2 years)

● Managed McDonald's advertising cooperative for this AAAA agency, representing 16 restaurants in Southern Colorado; acted as lead account liaison between agency, franchisees and McDonald’s Corporation

● Responsibilities included developing local marketing public relations programs; implementing national sales promotions; writing annual marketing plans; overseeing agency production for all media; and managing media planning

● Developed original fundraising initiative for the Ronald McDonald House, which led to broadcasting of the first 3-D movie on TV via the NBC affiliate (3-D glasses retailed at McD; proceeds to RM House); raised in excess of $50,000; facilitated publicity campaign to include extensive coverage in newspapers and through broadcast media; received first-place award for publicity campaign from Pikes Peak Advertising Federation, as well as national recognition from McDonald's Corporation

● Created innovative breakfast entree for local test marketing, which resulted in an unprecedented new-product testing financial investment in local media and sales promotions from McDonald's Corporation

● Developed new business opportunities for agency, including a high-technology manufacturer focusing on advanced racing engine performance testing, a direct mail marketer of limited edition art, and an advertising cooperative of 15 automobile dealers

Brent Green | Generational Marketing | Speaker's Volunteer Experience & Causes

  • Volunteer Experience

    • Chairman

      Colorado Springs Convention & Visitors Bureau
      • Economic Empowerment
      April 1984 December 1994 (10 years 9 months)

      Lead board of directors, occupying all elected offices

  • Volunteer Interests

    • Causes I care about:

      • Economic Empowerment
      • Science and Technology
      • Business transformations due to population aging

Brent Green | Generational Marketing | Speaker's Certifications

  • Introduction to Communication Science

    • Coursera
  • Social Psychology

    • Coursera

Brent Green | Generational Marketing | Speaker's Organizations

  • Biennial of the Americas 2015

    Community Outreach Advisory Committee
    • May 2014 to Present
  • Biennial of the Americas 2013

    Community Outreach Advisory Committee
    • January 2013 to July 2013

Brent Green | Generational Marketing | Speaker's Projects

  • Create Our Future Together Conference

    • September 2014 to Present

    Engaged as keynote speaker for the 2nd annual conference involving marketing and nonprofit professionals in Boulder, Colorado, and surrounding communities. My focus will be on the transformative economic and nonprofit opportunities connected with Baby Boomers and population aging.

  • DaVinci Institute: The State of the Future Forum

    • August 2014 to Present

    Serving on Panel of Experts for DaVinci Institute's State of the Future Forum

  • KDB Software

    • May 2014 to Present

    Developing a comprehensive segmentation and marketing communication plan to launch a new online service called Reflections.

  • The Society of Certified Senior Advisors - CSA Conference 2014

    • March 2014 to August 2014

    The Society of Certified Senior Advisors hosts an annual national conference designed to provide current information relevant to professionals working in the senior market on the health, financial, social, and legal issues. I will be the plenary session speaker.

  • Canadian Pension and Benefits Institute - CPBI Forum 2014

    • February 2014 to Present

    Engaged as luncheon keynote speaker to discuss Baby Boomers and the Future of Financial Services and Retirement; speaking to 400 Canadian professionals in the fields of pensions, benefits, financial advising, and investments.

  • American Water Works Association - Executive Board Training

    • February 2014 to Present

    Designed and facilitated workshop for AWWA incoming board members entitled Public Communications for Leaders: Engaging Water Industry Audiences; a comprehensive 4-hour immersion into effective public speaking skills with individual feedback for each participant; 2014 is the 12th consecutive year for this workshop.

  • Denver Art Museum: The Future of Art Museums

    • November 2013 to Present

    Conducting a generational marketing workshop for professional staff and docents of the Denver Art Museum, the state's leading fine arts institution.

  • Colorado Association of Senior Centers

    • June 2013 to August 2013

    Keynote speaker and workshop breakout facilitator, addressing senior center leadership and parks & recreation professionals in the State of Colorado.

  • 20th Anniversary Meiringen Conference, Villars, Switzerland

    • March 2013 to April 2013

    Keynote speaker and workshop facilitator addressing CEOs of university alumni associations on behalf of AHI Travel, one of the nation's leading educational travel companies producing high-end international travel experiences for university alumni associations.

  • American Water Works Association

    • February 2013 to Present

    Designed and facilitated workshop for AWWA incoming board members entitled Public Communications for Leaders: Engaging Water Industry Audiences

  • Finished Biographical Novel about a Fitness Pioneer and Cancer Survivor

    • August 2012 to Present

    Finished writing WARRIOR, a biographical novel about an exercise physiologist, sports psychologist, fitness pioneer and daredevil who risked everything to survive five bouts of cancer spanning 57 years. This uplifting book invites new thinking about aging and transformation.

  • Colorado Department of State

    • June 2012 to Present

    Designed and facilitated two half-day workshops entitled "Public Communications for Department of State Leaders," involving senior staff members for the SOS department.

Brent Green | Generational Marketing | Speaker's Skills & Expertise

  1. Marketing Strategies & Campaigns
  2. Corporate Communications
  3. Creative Team Leadership
  4. Product Positioning & Branding
  5. Web & Print Content Development
  6. Direct Marketing Strategies & Execution
  7. Media Relations & Publicity
  8. Copywriting for All Media
  9. Social Media: Facebook, Twitter, LinkedIn, Blogs
  10. High-End Multimedia Sales Presentations
  11. Digital Photography
  12. Development of Training Materials
  13. Sales Collateral & Support
  14. Public Relations
  15. New Product Launches
  16. Microsoft PowerPoint
  17. Adobe Photoshop
  18. Public Speaking
  19. Corporate Training
  20. Copywriting
  21. Advertising
  22. Event Management
  23. Creative Strategy
  24. Blogging
  25. Multimedia
  26. Professional Speaker
  27. Board Development
  28. Workshop Facilitation
  29. Media Relations
  30. Media Interview Training
  31. Presentation Development
  32. Persuasive Presentations
  33. Workshop Development
  34. Video Editing
  35. Videography
  36. Direct Marketing
  37. Marketing Strategy
  38. Customer Insight
  39. Motivational Speaking
  40. Customer Engagement
  41. Creative Direction
  42. Training
  43. Content Development
  44. Integrated Marketing
  45. Email Marketing
  46. Facebook
  47. Brand Development
  48. Marketing Communications
  49. Marketing
  50. Creative Writing

View All (50) Skills View Fewer Skills

Brent Green | Generational Marketing | Speaker's Publications

  • WARRIOR: the Life and Lessons of a Man Who Beat Cancer for 57 Years

    • April 11, 2014

    Perhaps a teacher cared enough about you to sound an alarm. Or a caring friend. Or maybe a medical professional urged you to drop a bad habit and live healthier. And then you changed.

    For Brent Green that life-change agent was Mark Crooks, a doctoral student in exercise physiology. After just one run with him through a city park, Brent cast off a seven-year cigarette habit and reoriented his thinking to wellness.

    In honor of Mark—who succumbed to cancer in 2010 after battling for fifty-seven years with five occurrences—Brent wrote Warrior. This inspiring biographical novel celebrates a wellness mindset and shares life lessons bestowed by his friend.

    Warrior gives readers a survivor’s guide to a more resilient future, especially those battling chronic diseases and aging. Within the pages of this biographical novel are lessons for anyone who is growing old and wants to fight back. Lastly, Warrior presents an uplifting testimonial to the benefits of hospice care at the end of life.

  • The New Millennium Tales: Baby Boomer Marketing Stories

    • Involve Millennium
    • October 15, 2011
    Authors: Brent Green | Generational Marketing | Speaker, Editors: Kevin Lavery, Reg Starkey

    Contributed a chapter to this compendium of stories compiled by Millennium, the UK's leading specialist advertising and marketing agency for the 50+ market. "Chaucer Redux for the marketing crowd. Tales for the ages about the largest age cohort ever -- the Baby Boomers, a group of entertaining and accessible insights into what makes the Boomers tick, what ticks them off, and the marketing techniques and tactics that will reach them. A must-read for mature marketers." (Laurel Kennedy, founding president, International Mature Marketing Network)

  • Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

    • iUniverse
    • September 21, 2010

    Mainstream business has been slow to react to dramatic population aging--maybe even in denial. All but a handful of enlightened companies remain fixated on the gold standard of demographic marketing targets: adults 18 to 49.

    This is bound to change with Baby Boomers starting to turn 65 beginning January 1, 2011. As the generation that popularized the 18-to-49 demographic in youth begins to reach this landmark age, about 8,000 Boomers will turn 65 daily for the next 19 years. The bellwether birth anniversary signifies eligibility for Medicare benefits, as well as tidal changes in the nation's demographic composition.

    What are the implications? Is Boomer aging a problem or opportunity? What can businesses and nonprofits do to take advantage of this historically unprecedented change in the nation's balance of old to young?

    Experts in demography and sociology commonly agree that Boomers have shaped every life stage they've occupied. With nearly 85% now over age 50--and millions suddenly heading to 65 and beyond--Boomers are again shaping business practices and institutions.

    This book gives readers astute glimpses into what it actually means to be part of this generation. Readers also discover how their generational values are similar to and different from Boomers, thus opening the door to better intergenerational understanding and communications.

    Through a more intuitive perspective, readers can then discover how to improve marketing communications, product and service development, nonprofit value, and public policies. Accurately forecasting the Boomer future has significant monetary implications for many industries, including, and especially, healthcare, education, financial services, housing, travel, and consumer retailing.

    A special section of the book examines marketing to Baby Boomer men, including historical, technological and cultural touchstones; underdeveloped opportunities to combine gender and generational nuances in marketing.

  • Noble Chaos: A Novel

    • March 29, 2010

    Noble Chaos is the first historical novel capturing the turbulent sixties and Vietnam War era within the revolutionary setting of a Midwestern university.

  • Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions

    • Paramount Market Publishing
    • March 10, 2006

    Somewhere between Woodstock Nation and Over-the-Hill, the most sought after market in America became passé. Americans born during the post-World War II baby boom have not been attracting their share of marketing investments.

    Yet, this influential segment has $750 billion in annual spending power and today controls a significant share of the nation’s assets. An unprecedented population shift promises to transport more than 30 percent of Americans to over-50 status by 2010.

    The generation’s frontrunners are Leading-edge Baby Boomers, founders of modern youth culture and then yuppie materialism. They have never been shy about applauding brands when products meet their astute expectations. The generation is evolving once again to become the most lucrative marketing opportunity in years.

    Leading-edge Boomers will shatter traditional assumptions about the retiring stage of life. Few will tolerate stereotypes or ageism. Many will refuse to retire. Virtually all will invest in products, services and companies that speak to deeper values.

    This expanded edition presents new chapters that will teach you:

    • Critical “bipolar metavalues” that influence Boomer buying decisions
    • How to select the right advertising media to achieve your marketing goals
    • Why mature audiences receive advertising messages differently
    • The emergence of LOHAS: a new lifestyle segment that’s changing everything
    • How to create advertising that transforms your brand into a Boomer favorite
    • How to plan and organize “bandwagon” Boomer events and promotions
    • The exceptional opportunities for reaching Boomers through Internet marketing

Brent Green | Generational Marketing | Speaker's Education

University of Amsterdam

Communication Science

20142014

Grade: Statement of Accomplishment with Distinction

Online course from Coursera, taught by Professor Rutger de Graaf, exploring introductory communication science -- a good update for my BA degree in the subject area.

Wesleyan University

Social Psychology

20132013

Grade: Statement of Accomplishment with Distinction

Online course from Coursera, taught by Professor Scott Plous, exploring introductory social psychology.

Community College of Aurora

Film Production and Scriptwriting

20062007

Activities and Societies: Selected courses in film production and movie script writing; completed full-length movie script entitled "Noble Chaos"

University of Denver

Marketing Communications

19971998

Selected master's level courses in marketing communications to augment my 39 hours of graduate education in psychology and communications

Dale Carnegie Institute

Public Speaking and Human Relations

19901993

Received training in public speaking and effective human relations management. I acted as a graduate assistant for three subsequent Carnegie courses.

University of Kansas

BA, Psychology, Speech Communications & Human Relations, Philosophy

19671974

Completed 39 graduate hours in counseling psychology at KU, with 30 hours required for a Master of Arts degree. I then began my career in rehabilitation psychology for the State of Kansas before changing careers several years later to marketing and advertising.

Activities and Societies: Chairman, Student Advisory Committee, College of Liberal Arts & Sciences Instructor, self-designed course in the Department of Psychology: Topics & Problems on Humanistic and Existential Psychology

Topeka West High School

Brent Green | Generational Marketing | Speaker's Additional Information

Interests:

Generational marketing, keynote speaking, workshop development, business writing, creative writing, copywriting, digital photography, screenplay writing, digital videography, travel photography, gourmet cooking, blogging, fitness, camping, attending classic rock concerts, video editing, graphic design

Groups and Associations:

♦ Colorado Springs Convention & Visitors Bureau ♦ Rocky Mountain Direct Marketing Association ♦ American Society on Aging ♦ Cherry Creek Toastmasters ♦ Sustainable Business Group ♦ International Mature Market Network, Board Member ♦ GRAND Magazine, Advisory Board ♦ SILVER, 50+ Marketing in APAC, Company Advisor ♦ The Society, Leading Mature Marketing Professional Network

Honors and Awards:

Over 50 regional, national and international awards for strategic and creative excellence, including:

♦ Coursera/Wesleyan University Statement of Accomplishment with Distinction
♦ Direct Marketer of the Year, Rocky Mountain Direct Marketing Association
♦ Direct Marketing Association, International Gold Echo Award
♦ Pikes Peak Advertising Federation, Best of Show, business-to-business direct mail
♦ Business Marketing Association, Gold Key and Best of Class Awards
♦ Target Marketing magazine, Best of Direct Marketing

Contact Brent for:

  • consulting offers
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Brent Green | Generational Marketing | Speaker’s full profile to...

  • See who you and Brent Green | Generational Marketing | Speaker know in common
  • Get introduced to Brent Green | Generational Marketing | Speaker
  • Contact Brent Green | Generational Marketing | Speaker directly

View Brent's full profile

Viewers of this profile also viewed...