Brent Chaters

Brent Chaters

Head of Acquisition Marketing at Intuit

Location
Toronto, Canada Area
Industry
Marketing and Advertising

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Brent Chaters's Overview

Current
  • Head of Acquisition Marketing at Intuit
Education
Connections

500+ connections

Websites

Brent Chaters' Summary

A senior leader with a proven track record of improving online conversions, sales, marketing and ROI, as well as leading vision and strategy for the use of digital marketing. Experienced leading multidisciplinary organizations.

A goal oriented leader that balances the challenges of running a P&L, digital vs. traditional marketing, while driving record market share gains.

Having worked as a Sr. Leader driving the growth of a team from 8 to over 40 at SapientNitro. Managing leaders and their teams across multiple accounts and engaging with the executive VP and Directors of multiple fortune 500 companies to provide insight and thought leadership. While continue to grow the Analytics and Search businesses by double digits.

I have also been involved in several "firsts" for HP Canada including:
•The first SEM and SEO programs for hp.ca
•The first mobile site for hp.ca
•The first social media campaigns through Facebook.
•The first live and on-demand streaming videos

Specialties: Digital Marketing Strategy, Online Strategy, Organization Design, Negotiations, Team and Orgnixation development, Online Brand Management, Online Lead and Conversion Improvement, Partner Management, Vendor Management, Web Strategy, Digital Strategy

Brent Chaters' Experience

Head of Acquisition Marketing

Intuit

Public Company; 5001-10,000 employees; INTU; Computer Software industry

April 2014Present (6 months) Toronto, Canada Area

Owning the strategy and accountable for the budget, revenue and acquisition numbers for QuickBooks Canada. Leading Managers accountable for go to market, first time use, digital strategy, PR and social, and attach. Further owning the attrition number and leading organization change to think about life time value, and customer delight as the organization shifts deeper into a subscription based strategy.

Tasked with:
• Doubling the business.
• Leading marketing strategies through the retail, telesales and web direct channels.
• Talent development and stewardship
• Forecasting, product marketing strategies, and business management
• Competitive defense and strategic response.
• Attrition decline, influencing customer delight measured via NPS

Brent Chaters' Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer

      Junior Achievement of Canada
      • Education
      January 2001 January 2004 (3 years 1 month)

      A program sponsored by Hewlett-Packard and other companies that involves working with a class of grade 7/8’s to help them discover business principles for the real world.

    • Assistant Coach

      Local Hockey Coach
      • Children
      September 2009 April 2011 (1 year 8 months)

      Coaching Minor Pee-Wee and Pee-Wee hockey (ages 11-12) at the house league level.
      As well as working with kids in the HEROS Hockey Program which is:

      The Hockey Education Reaching Out Society is a registered Canadian charitable organization committed to empowering children through ice hockey.
      The premise of HEROS is to use the game of hockey as a catalyst to attract youth to a program offering support for education self-esteem building and life skills training.
      The program focuses on boys and girls of diverse ethnicity from economically challenged neighborhoods. The program will be conducted in an environment of fun and safety where each child is considered to be a HERO.

Brent Chaters' Publications

  • Mastering Search Analytics: Measuring SEO, SEM and Site Search

    • O'Reilly Media
    • October 22, 2011
    Authors: Brent Chaters

    Improve your search marketing strategy. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it to make data-driven decisions. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking.

    The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. It's ideal for search specialists, webmasters, and search marketing managers.

    Get in-depth coverage of a vital topic that isn't covered in detail elsewhere
    Manipulate and correlate different data sets to provide accountable and actionable analytics
    Learn the difference between macro, micro, value, and action metrics
    Use site audit results to further optimize a page, site section, or the entire site
    Provide metrics to help sell the value of search to executives in your company

  • The Art of SEO (2nd Edition)

    • O'Reilly Media
    • March 7, 2012
    Authors: Brent Chaters

    Technical Review of 2nd edition of the Art of SEO, written by: Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin.

    Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Multichannel Marketing Ecosystems: Creating Connected Customer Experiences

    • Kogan Page
    • August 1, 2013
    Authors: Brent Chaters

    Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.

    This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company.

Contact Brent for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Brent Chaters' Skills & Expertise

  1. SEO
  2. E-commerce
  3. Digital Marketing
  4. Online Marketing
  5. SEM
  6. Web Analytics
  7. Digital Strategy
  8. Analytics
  9. Web Marketing
  10. Google Analytics
  11. Online Advertising
  12. User Experience
  13. Search Analytics
  14. Web Development
  15. Product Marketing
  16. Leadership
  17. SaaS
  18. Social Media
  19. Social Media Marketing
  20. Management
  21. Web Design
  22. PPC
  23. Information Architecture
  24. Omniture
  25. CRM
  26. Internet Strategy
  27. Marketing Strategy
  28. Strategic Partnerships
  29. Mobile Devices
  30. Web Strategy
  31. Google Adwords
  32. Conversion Optimization
  33. Executive Management
  34. Vendor Management
  35. Content Strategy
  36. E-business
  37. Sales
  38. Interactive Marketing
  39. Sales Management
  40. Public Relations
  41. Channel Partners
  42. Business Alliances
  43. sales programs

View All (43) Skills View Fewer Skills

Brent Chaters' Education

Sheridan College

Post Graduate, Interactive Multi-Media

19992000

Won 2nd and 3rd for TVO Telefest Awards CD-Rom in 1999

McMaster University

BA, English

19961999

Graduating with a focus on English, but multiple studies across psychology and computer sciences.

Brent Chaters' Additional Information

Websites:
Interests:

Online Marketing and Strategy, Technology, Interactive Design, User Experience, Traditional Marketing, SEO, SEM, Rich Media, Consulting, Information Architecture, Web Design, Digital Strategy, Social Media, eCommerce, SCRM, IA, UX,Internet Marketing, Internet Strategy, Digital Marketing

Groups and Associations:

SEMPO

Honors and Awards:

TVOntario Telefest 2000 Winner New Media

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