Marketing and Communications Manager
Raleigh-Durham, North Carolina Area
- Past
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- Special Project Manager (Contract Employee) at Lenovo
- Project Manager at Lenovo
- Project Manager at Lenovo
- Marketing Director at Mrecord
- Marketing Manager at TenPlus Systems
- Merchant Account Manager at LinkConnector
- Senior Content Specialist at MarketSmart Interactive
- Channels Coordinator at IBM
- Rental Coordinator/ Inside Sales at Briggs Equipment
- Public Relations Intern at SAS Institute
- Marketing Coordinator at Adams Law (Sole Proprietorship)
- Education
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- Campbell University
- Recommended
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1 person has recommended Brent - Connections
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147
connections
- Industry
- Public Relations and Communications
- Websites
Brent Brandow’s Summary
Project Coordinator with over 7 years of marketing and project management experience and a strong background in sales and software training, branding, communication plan development and public relations. Proven ability to conduct accurate needs analysis, perform end user training/support, assess technical capabilities, manage customer relationships, motivate staff and lead projects.
Brent Brandow’s Specialties:
advertising,brand management,business intelligence, content management, corporate communications, creative direction, crm, customer relations, customer service,event management, feature writing, marketing, marketing collateral, media relations, meeting facilitation, newsletters, online marketing, online research, organizational skills, press releases,project management, publicity, real estate, sales, sales training, strategic marketing, supervisory skills, web site production
Brent Brandow’s Experience
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Special Project Manager (Contract Employee)
Lenovo
(Public Company; 10,001 or more employees; Computer Hardware industry)
June 2008 — December 2008 (7 months)
Job Scope: Manage multiple high profile projects for Lenovo's Web Data Team.
•Maintained comprehensive web traffic dashboard and formulated strategic time lines and agendas based on visitor web habits
•Prepared and conducted sales training on web-based tools to Lenovo’s Morrisville, NC based inside sales team
•Researched competitors and created best practice processes
•Managed end-to-end Sales Configuration implementation for Lenovo’s migration from legacy IBM solutions to i2’s Lenovo-specific solution - Web Accel
•Monitored and analyzed web-specific sales projects -
Project Manager
Lenovo
(Public Company; 10,001 or more employees; Computer Hardware industry)
June 2008 — December 2008 (7 months)
Researched competitors and created best practice processes
Managed end-to-end Sales Configuration implementation and communications plan for Lenovo's migration from legacy IBM solutions to i2's Lenovo-specific solution - Web Accel. This included coordinating timelines and communication documents across multiple teams (sales team, IT, web engineers and vendors).
Monitored and analyzed web-specific sales projects -
Project Manager
Lenovo
(Public Company; 10,001 or more employees; Computer Hardware industry)
June 2008 — December 2008 (7 months)
Job Scope: Manage multiple high profile projects for Lenovo's Web Data Team.
Maintained comprehensive web traffic dashboard and formulated strategic time lines and agendas based on visitor web habits
Prepared and conducted sales training via WebEx on web-based tools -
Marketing Director
Mrecord
(Privately Held; Computer Software industry)
January 2008 — May 2008 (5 months)
Job Scope: Plan and execute all marketing programs including supervising customer relationship management and performing client site visits to train staff on MRecord's software suite.
Actively updated website content (www.mrecord.com) and design using open source web application and content management system DotNetNuke
Ensured smooth software package transition to multiple client sites
Developed strategic marketing plans to drive lead generation
Wrote press releases, case studies and success stories
Developed and executed Search Engine Marketing (SEM) strategies
Managed all marketing collateral design, production and distribution
Drove event marketing by investigating, organizing and attending trade shows and job fairs
Managed advertising budgets - including PPC, SEO, Email marketing and direct mail campaigns
Drove viral marketing operations -
Marketing Manager
TenPlus Systems
(Public Relations and Communications industry)
August 2006 — October 2007 (1 year 3 months)
Job Scope: Responsible for establishing and coordinating all marketing functions in accordance with policies and sound business practices. Focus on developing, coordinating and solidifying trade shows and corporate events. Additionally, manage the Marketing Department with the purpose of assuring growth, product/service development, communication between the Company and its customers, profitability, and operating-cost reduction.
Updated and maintained web content (www.tenplussystems.com) and marketing literature to ensure consistent branding, message and voice throughout
Developed marketing and merchandising programs to drive sales
Detailed all set up and logistical requirements and provided comprehensive job fair and trade show reports
Actively managed lead generation activities and tracking to improve on the current CRM system.
Researched sales opportunities and qualified sales leads from trade shows, sales meetings and other networking events and activities
Expanded/executed marketing plans and budgets
Developed/implemented staff performance goals and reviewed programs -
Merchant Account Manager
LinkConnector
(Privately Held; 11-50 employees; Internet industry)
March 2006 — August 2006 (6 months)
Job Scope: Educate new clients on what affiliate marketing is, and how to set their campaign up for enhanced success. Provide assistance to merchants on the best utilization of LinkConnector's technologies, systems and tools.
Supervised proper affiliate marketing campaign set up while providing both technical and creative direction, training and support.
Ran reports and analyzed data to ensure all merchants are tracking properly, have made proper payments, etc. Responsible for checking with account representatives to ensure follow-up action is taken if needed
Consulted with clients on web site design and usability.
Ensured site coding is technically correct.
Developed, designed and edited an affiliate marketing blog featuring comprehensive direction and industry commentary. -
Senior Content Specialist
MarketSmart Interactive
(Public Company; 51-200 employees; THK; Marketing and Advertising industry)
March 2005 — March 2006 (1 year 1 month)
Job Scope: Develop content strategies and interactive marketing campaigns to help generate new business and increase company revenues. Create and edit online marketing and advertising initiatives.
Worked closely with clients to increase web presence through improved ranking and positioning on popular search engine results by implementing and promoting effective PPC/SEO writing.
Identified beneficial internet advertising channels for web site design.
Developed content for MarketerToday.com and SearchEngineLowdown.com delivering daily SEM news, strategies and trends.
Created new ideas and concepts for marketing and sales program themes, while coordinating resources to supplement and expand on existing programs.
Built and managed reference accounts and case studies. -
Channels Coordinator
IBM
(Public Company; 10,001 or more employees; IBM; Information Technology and Services industry)
October 2004 — March 2005 (6 months)
Job Scope: Work with clients from planning stages through event execution, and follow-up on the development, implementation and support of sophisticated Human Resource hiring campaigns. Responsibilities included event planning, media relations, advertisement placement, promotional campaigns and written collateral.
Built and managed reference accounts and case studies.
Planned and organized all aspects of multiple special events, including trade shows and job fairs
Ensured proper compliance of shows regarding contractors, vendors, and unions when applicable
Managed exhibitor services, sales, billing, and order processing
Wrote and managed event processes
Consulted and collaborated with senior management after executing extensive web research on competitor's web sites
Wrote and edited collateral, press releases and direct mail for HR marketing campaigns -
Rental Coordinator/ Inside Sales
Briggs Equipment
(Privately Held; 1001-5000 employees; Logistics and Supply Chain industry)
July 2004 — October 2004 (4 months)
Job Scope: Supervise and coordinate the continuous interaction between existing and potential clients, outside sales representatives, the service department and other branch offices.
Developed and initiated comprehensive marketing plans for outside sales representatives
Initiated company growth procedures through cold calling, product placement and distribution of literature
Synchronized the interaction between inter-company departments
Reacted and responded to equipment malfunctions as the liaison between the service department and current clients
Directed and prioritized the distribution of manpower in regards to equipment repair -
Public Relations Intern
SAS Institute
(Public Relations and Communications industry)
June 2003 — December 2003 (7 months)
Job Scope: Assist in external and internal corporate communications endeavors in a Fortune 100 company as a Summer/Fall intern.
Updated and maintained SAS in the News for SAS.com
Proactively promoted SAS through customer success stories and press releases
Wrote feature articles for various publications educating the public about SAS and its productivity in business intelligence and analytical software
Researched websites and update SAS-related content -
Marketing Coordinator
Adams Law (Sole Proprietorship)
(Sole Proprietorship; Law Practice industry)
December 2001 — June 2003 (1 year 7 months)
Job Scope: Responsible for identifying and attracting new clients through a mixture of networking and innovative marketing. Manage relationships with clients, increase customer service and develop strategies to more efficiently operate a small law firm.
Established new relationships with Allied mortgage and First Residential mortgage to provide real estate services that include house closings, HUD development and title searches
Identified opportunities in other aspects of law that enable an increase in profit and opportunities for recurring business
Improved existing relationships with county officials in Wake, Johnston, and Harnett counties
Increased name recognition through the continuing development of an official website and newsletter
Brent Brandow’s Education
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Campbell University
BA , Public Relations, Marketing , 2001 — 2003
Additional Information
Brent Brandow’s Websites:
Brent Brandow’s Groups:
The Jenkins Project
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Triangle Networking Group
Brent Brandow’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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